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How To Successfully Sell Your Handmade Jewelry

Updated on September 5, 2014
Introductory picture is a creation of mine.
Introductory picture is a creation of mine.

Selling Handmade Jewelry

If you make your own jewelry you may be considering selling it to make extra income. With so many people using the Internet to sell their own handmade jewelry, it's easy to get lost in the fray. To successfully sell your handmade jewelry it requires a little more work after making your creations.

Successfully Selling Your Handmade Jewelry - A Step-By-Step Guide

  1. Make Quality Jewelry The first step in successfully selling your handmade jewelry is to make quality jewelry. Use good raw materials and make your jewelry aesthetically appealing. Remember, the idea is that people will be wearing what you're making. Make sure it's going to last. Visit my article about where to find jewelry-making supplies to find the best places to buy unique and high-quality raw materials.
  2. Buy Packing Materials Be prepared ahead of time for people to buy your jewelry. One easy way to get repeat customers is to have fast shipping time. If you have the packing supplies ready then all you have to do is drop the item off at the Post Office. You don't have to buy packing supplies for every item you've made, just have enough for about five items. You can buy more as your jewelry starts selling. Buy boxes or plastic bags to put the jewelry in, bubble wrap, bubble mailers (the large envelopes with bubble wrap built in), and tape to seal the flap.
  3. If You Don't Already Have One, Get a PayPal Account PayPal is a safe and popular way to send and receive payments. You can accept payments through other mediums, but PayPal is the most trusted online resource. The more payment methods you accept the better, but most people have a PayPal account. And even for those who don't, it's free to send money and they can use a re-loadable credit card if they want to.
  4. Set Up an Etsy/eBay/Any Venue You're Going To Use Account Etsy and eBay are the most well-known venues for selling items. Etsy is made for handcrafted items, so definitely have an Etsy account and have an eBay account also if you'd like. There are other websites to sell handmade jewelry, so you can look around and set up accounts elsewhere as well. The wider reach you have the more jewelry you are likely to sell. Just don't set up so many accounts that you can't keep up with them all.
  5. Take Great Pictures Make sure the pictures you take represent your jewelry really well. Have a good camera that takes clear pictures, make sure the lighting is good, and take pictures of the item from several angles. These pictures are what will initially attract people and they are what people are going to use to decide whether or not to buy your jewelry.
  6. Write Detailed Descriptions When you've listed your items on the jewelry-selling venue of your choice, make sure you have detailed descriptions. Write about the types of stones and other pieces you used, talk about the type of wire you used, mention the type of clasp that is used. People like to know a lot about what they consider buying - make sure you tell them exactly what you're selling.
  7. Create a Blog or Website to Showcase Your Jewelry Link to it in the listing for your jewelry. In your jewelry blog write about the techniques you used to make the specific item. Or if the stones have some sort of special meaning, write about that. Give more information about the items you're selling. This is just one more way for people to find your jewelry. You can also take requests through your blog. If you want to, let people know that they can request a certain design with different stones or some other customization. Of course, let people know where they can buy your jewelry.
  8. Approach Small Boutiques in Your Town Some of the boutiques in your town may be looking for more unique items to sell. It doesn't hurt to ask. Be prepared with a list of jewelry you are selling that includes small pictures, short descriptions, and the prices you are offering to sell to the boutique. Have many copies of this list so the boutiques you talk to can keep one. Be sure to include your contact information at the top.
  9. Attend Jewelry Trade Shows Jewelry trade shows are great for networking. They also allow you to show your jewelry to people who are in the market specifically for handcrafted jewelry. To find trade shows for handmade jewelry visit the Trade Show News Network.
  10. Never Stop Learning Keep learning about different techniques and experiment with different materials. Learn how to make a different type of jewelry. For instance, you could learn how to make your own glass beads and add even more uniqueness and personality to your creations. The more you learn, the better you will be at making jewelry. Remember, no one is ever truly done learning.

Always keep trying. You're not going to start selling your jewelry overnight, so be patient. Keep marketing your jewelry and people will start noticing it eventually.

Books About Selling Your Handmade Jewelry

Informative books concerning selling jewelry and crafts.

© 2011 Marigold Tortelli

Do You Sell Your Handmade Jewelry? Share some of your tips for success.

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    • luisj305 profile image

      luisj305 3 years ago from Florida

      I think Etsy is usually the best route to go when selling handmade crafts, since the site revolves around the idea.

      Ebay is the best alternative though. IMO, using both along with a showcasing blog just like you mentioned is the best plan for selling your pieces online. Great information Marigold!

    • John Dyhouse profile image

      John Dyhouse 3 years ago from UK

      I don't make jewellry but do create art and craft items. These tips are valid for any kind of hand-crafted or hand-made items, thanks

    • Gloriousconfusion profile image

      Diana Grant 4 years ago from United Kingdom

      I have sold quite a few pairs of earrings at local community events, but have had no success whatsoever selling on Etsy. It possibly doesn't help that I list in £sterling and not $dollars, although it would be possible to calculate the different exchange rate

    • Gloriousconfusion profile image

      Diana Grant 4 years ago from United Kingdom

      I have sold quite a few pairs of earrings at local community events, but have had no success whatsoever selling on Etsy. It possibly doesn't help that I list in £sterling and not $dollars, although it would be possible to calculate the different exchange rate

    • profile image

      emwe17 5 years ago

      We are hosting a Jewelry Making Retreat for beginners and intermediate levels on the Oregon Coast June 25th-28th! Registration is due by May 20th. For more info, please visit our site at

    • takkhisa profile image

      Takkhis 5 years ago

      Quite informative lens! No i don't sell handmade jewelry. :)

    • John Dyhouse profile image

      John Dyhouse 5 years ago from UK

      Interestiing and useful. I don't make jewelry but hope to sell my art someday and a lot of your tips can be read across to any art.craft I feel - Thanks

    • Spiderlily321 profile image

      Spiderlily321 5 years ago

      I used to love making handmade jewelry. Think I'm gonna have to pick it up and start doing it again. Great ideas here. Thank you!

    • ItayaLightbourne profile image

      Itaya Lightbourne 5 years ago from Topeka, KS

      Great tips! Don't think you mentioned how important it is to research and use keywords that your customer might use to find your jewelry items. Blessings! :)

    • PaulWinter profile image

      PaulWinter 5 years ago

      Great advice on how to sell your homemade jewelry

    • TonyPayne profile image

      Tony Payne 6 years ago from Southampton, UK

      Excellent information, blessed.

    • donaldwilson profile image

      Don Wilson 6 years ago from Yakima, WA

      I've always been fascinated with the trade show business model. It seems like it would be enjoyable.

    • profile image

      anonymous 6 years ago

      Excellent and concise information to get others on their way to selling their jewelry I especially like # 10.

    • curious0927 profile image

      curious0927 6 years ago

      I used to and want to again. Things have changed since I sold it, so this list is great for me to set goals to begin again. Great info and pretty stuff!

    • Showpup LM profile image

      Showpup LM 6 years ago

      Good ideas. My niece makes gorgeous handmade jewelry.

    • Scarlettohairy profile image

      Peggy Hazelwood 6 years ago from Desert Southwest, U.S.A.

      I sell some jewelry on Etsy but it's so competitive lately. Good tips here!

    • gottaloveit2 profile image

      gottaloveit2 6 years ago

      Now I just need to figure out how to make my own jewelry. You've got some good resources documented here.

    • profile image

      anonymous 6 years ago

      No, but I shared across the Tweeter and fb, may be useful to someone. Great guide for beginners.

    • profile image

      anonymous 6 years ago

      No,but it's something I've been thinking about doing. Thanks for the information!

    • profile image

      blanckj 6 years ago

      Great lens and great tips. Thanks for sharing a good lens.

    • profile image

      GrowWear 6 years ago

      I think anyone interested in selling their handmade jewelry would get a great head start here.


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