3 Ways Shea Moisture is "A Better Way to Beautiful"
#1 Shea Moisture is...Innovative
Limited options for women of color are a thing of the past thanks to this visionary company.
Shea Moisture has raised the bar. It offers a generous selection of certified organic products for your entire body.
These exquisite products for your skin contain a base of Shea Butter infused with fragrant minerals.
Shea Moisture caters to every tone to enhance natural beauty.
Wonderfully scented hair essentials restore and enhance tresses for a healthy crowning glory.
Products infused with natural emollients recover, brighten, and leave the skin smelling so good!
The allure of Shea Moisture is that it doesn't lock us in a box. The brand recognizes that our personal care needs and desires are just as diverse as we are.
How great is it to have an array of fabulous choices to fulfill your personal care needs with natural scents that pamper you.
Shea Moisture is a leader in a movement that places our beauty at the front of the isles, where it belongs.
#2 Shea Moisture...Changed The Game
The "Break The Walls" campaign took this cosmetic brand to super-sexy status.
First, Shea Moisture meets the needs of its multicultural consumers. Then, they went and broke down the beauty walls at mega retailers such as Walmart and Target.
This is H-U-G-E.
Before, I knew just where to go to find products made for women who look like me: at the very back of one of the the isles of all the other beauty products.
There, on a half-of-a-half-of-a-half of an isle labeled "ETHNIC" was where I could find a few products made for women of color.
Shea Moisture's "Break The Walls" campaign is about inclusion.
Because of this movement, the "ETHNIC" isle is a thing of the past. Now I can find Shea Moisture and other products created for women of color on the "BEAUTY" isle.
#3 Shea Moisture...Cares
Shea Moisture partners with workers in Northern Ghana, Africa to negotiate fair market pricing for their products.
This groundbreaking company gives back to a community of women who work tirelessly to harvest and produce Shea Butter and African Black Soap. They help provide clothing, housing, food and education for families.
Some companies that process Shea Butter undercut the workers in these communities. They deprived them of the opportunity to make a decent living. They forced the women to sell their products for very little just so they can survive.
Shea Moisture's buyers negotiate directly with the women. They are actively involved in community commerce.
As a result, they are paid well for their beautifully hand-crafted products.
Shea Moisture provides women with worker-friendly and energy-efficient work spaces. They keep the cost of production low. The workers' wages are much higher than the minimum wage in Northern Ghana.
Shea Moisture is far-reaching in its effort to help domestic and international communities out of poverty and into hope and a future.
Why Shea Moisture is "Better"
- SheaMoisture: A Better Way To Beautiful - YouTube
In 1912, our grandmother Sofi Tucker started selling shea nuts in a local market in Sierra Leone. Years later, the widowed mother was selling her homemade ha...