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Tag Monaco Watch

Updated on November 8, 2012

Why You Need a TAG HEUER MONACO Watch in your life

My love affair with the Tag Monaco watch started some years ago. A friend of mine got engaged, and his fiancée bought him a Tag Heuer Monaco watch. When I saw it I was hooked, with its precision engineering and classic design, from that point on I decided that one day, I would own a Tag Monaco watch. On my 40th birthday I bought myself a black faced, Tag Monaco with black crocodile strap. It is a watch I am proud to wear. So what makes the Tag Heuer Monaco watch so special?

History of The TAG MONACO Watch

A Design Classic

The TAG Monaco watch is based on an original design from TAG Heuer in 1969. What made it stand a part from other watches was its iconic square-case, a first in wtachmaking. In addition it is powered ny the famous Chronomatic Calibre 11, and was the world's first automatic chronograph. Add to this the fact that it was worn by Steve McQueen in the movie "Le Mans". From that moment on the watch was assured a place in the list of classic iconic watches. The original design has little changed over the years, so you know that if you a buying a TAG Monaco watch, you are buying a design that is timeless, which it should be when you make that kind of investment. I know that when I hand down my watch to my son in 20 years, it will be as cool and iconic then as it is now.

TAG Heuer have been making luxury watches for 150 years, and are one of a handful of Swiss Luxury watchmakers with a long presitgious past. During the history they have introduced many new advances in watch making, not least of all the number of firsts represented in the original Monaco design. Even now, the TAG Monaco is the watch that continues to break with tradition and push the realms of luxury watchmaking, as they are breaking with hundreds of years of mechanical watch making principals and introducting the first belt driven watch in the Monaco V.4.

Top 10 Tag Heuer Watches

This is just 10 of my favourite Tag Heuer watches. Not in any particular order.

TAG Monaco Watch Designs

The TAG Monaco comes in a number of designs, and is not just for men. Uma Thurman is the face of the woman's Monaco watch. My sister, at the same time I bought my watch, also bought a Tag Monaco with diamond surrounded edge (see picture to right). This was a complete coincidence as neither of us knew the other one loved the TAG Monaco. Testament to our independent good taste I like to think.

There are 4 basic design styles - which can come with a number of straps and case designs. The basic design styles are:

Automatic Chronograph


Monaco 69

Monaco LS

Automatic Chronograph

This is the watch I have with the black face

All design inspired by Steve McQueen & his Porsche 917K in “Le Mans” movie in 1970

2 sub-counters at 3 and 9 o’clock

small second at 3 o’clock

minute at 9 o’clock

Faceted polished rhodium plated minute and hour hands, with luminescent markers

Hand-applied indexes

“MONACO” + “AUTOMATIC CHRONOGRAPH” + “Calibre 12” “SWISS MADE” lettering

Monochrome TAG Heuer logo

Date window at 6 o’clock

Tag Monaco Automatic
Tag Monaco Automatic

Tag Monaco Automatic

This is a good entry level model, and there are a range of straps and finishes around the square frame available.

Dial with hand applications. Monochrome TAG Heuer logo, the Monaco name in white lacquer.

Hour, minute and second hands polished and nickel-plated (for black dial). Red second hand for blue dial. Square steel case with alternating finishes (fine-brushed and polished).

Polished screw-in case back with sapphire crystal

Sapphire crystal

Crown with fluting for easy watch adjustment.

Water resistant to 50 meters

Black or blue alligator strap or black rubber strap with folding buckle.

TAG Monaco 69
TAG Monaco 69

TAG Monaco 69

This is a really cool watch, as it is reversible, and on the flip side you have a digital display. More chunky but uber cool with the digital display.

Movement: TAG Heuer mechanical manual-winding Caliber 2 and quartz Caliber HR03

Water resistance: 50 m

Glass: scratch-resistant sapphire crystal

Case: reversible in satin and polished stainless steel

Dial: analogue: hand-applied indexes and hands/ Luminescent hand, hour and minute markers. Monochrome TAG Heuer logo. digital: black digital dial

Crown: polished

Strap: black alligator strap

Clasp: double safety with folding clasp

TAG Monaco LS
TAG Monaco LS

TAG A Monaco LS

A more up to date spin of the classic design, very cool and contemporary, with a far more racy design style, but retaining the classic design elements of the original Monaco Automatic Chronograph:


* TAG Heuer Calibre 12 Automatic Chronograph

* Linear system displays the current second in a linear second window at 3 o'clock


* Black dial with technical fine brushed bridges inspired by the Monaco Calibre 360 Concept Chronograph

* Chronograph minutes displayed at 9 o'clock and chronograph hours at 6 o'clock

* Hand-applied and faceted indexes with luminescent markers

* Faceted and polished minute and hour hands with luminescent markers

* Rhodium second hand with a touch of red

* Big angled window date opening with black disk at 12 o'clock


* Monochrome TAG Heuer logo


* Case Size: 40.5 mm

* Beveled sapphire crystal glass

* "MONACO LS" + "LINEAR SYSTEM" lettering engraved on the case back

* Polished and fine-brushed stainless steel case

* Polished crown at 3 o'clock with a touch of red

* Polished and fine-brushed steel pushbuttons

* Water resistance: 100 meters


* Steel bracelet with folding buckle, safety pushbuttons and a micro adjustment cutting wheel


* Black alligator strap with folding buckle, safety pushbuttons and TAG Heuer logo applied


Buy yourslef or the special person in your life a TAG HEUER MONACO Watch

TAG Monaco Videos

Great TAG Monaco Videos - check out the new V4 concept. I want one!

Let Me Know Favourite TAG Monaco Watch

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