The Coolest Denim Brand in the World
Naked & Famous: Canada's Sweetheart Denim Brand
This lens is all about one of Canada's darling denim brand, a unique jean company that cares about individualism, quality materials and being different. A Canadian company, imports raw denim from Japan and once it gets to the magical jean factory in Montreal, they do something amazing to these jeans. From Glow-in-the-dark, to Stainless Steel infused, these jeans aren't what your gran-daddy wore. They're recommended not to wash for a year or so to achieve your own personal, optimal wearage. Don't forget to throw em in the freezer every now and then to take the smell away. Find a bunch of unique Naked & Famous denim below.
I have been using Naked & Famous in my presentations for over a year now. Every time I have to go back to their website and check out their "in the press" page because they are regularly mentioned in magazines and on websites all over the world. They truly have baked the marketing right into their product. If you want to talk about a brand or a company they don't have to advertise. Companies end up advertising when what they sell isn't "cool" or worth talking about. Naked & Famous is a case study for others who want to start a company in 2012, you MUST bake the marketing right into the product.
Naked & Famous on Urban Rush
Brandon Svarc on GQ
Brandon Svarc on GQ with Naked & Famous World's Craziest Jeans. He's not only the founder but also the greatest salemen EVER! Brandon is the epitome of passionate about your own brand. He lives and breathes denim. That's awesome.
If you've ever watched him in person he's hilarious, he just loves talking to people and entertaining. Not only that, when it comes to denim he's nothing short of a genius.
Brandon came to Regina once and gave a demonstration at Coda Clothing. It was amazing, he's a comedian, he just loves what he does. We even went for diner that night and I got to ask some some questions one on one. One of the questions I had was, "what did you do about the nay-sayers, the people who told you it wouldn't work?" He looked at me like I had sworn in church or something. His reply "What? Why would you EVER listen to the haters? That a recipe for disaster. You have to follow your dream, however crazy it may seem."
What amazing advice! I'll always remember that, Brandon you are the best.
Want to learn more about companies like Naked & Famous and how they stand out? - Read this book:
If Seth Godin writes a Purple Cow 2 Naked & Famous will be in it....
A classic from Seth Godin, this is one of my all time favourite books. As the reference goes, when you see a cow it's nothing out of the ordinary. But a purple cow is so different you must say something you must "remark". The root word in remarkable.
Today you can't compete with everyone else doing it the "right way" in the market place, no you have to do something different. You need people to talk about you, you need to be, well weird. Who doesn't know that better then Naked & Famous denim. They are weird, different, and a whole lot of brilliance. Read the book and pick up some jeans!
When will my jeans wear in?
I hear this a lot. "When will my jeans wear in?" or "How long till I'm supposed to wash them?"
It's really all up to you. The more picky about the fade the longer you're going to want to wear them without washing. So the time is up to you, I've heard six months minimum I've also heard people going years which I think is insane.
One tip a friend told me was to wear the jeans you're trying to break-in at night when you're lounging around. This is the time most of us wear sweatpants or Lulu's, trying wearing your crispiest denim, it's a great time to try working in those new jeans.
When Brandon (the founder of Naked & Famous) was in Regina he told us a story about his head sales guy. He said on the road sometimes, to get more "wear hours" in, he'd wear jeans to bed and wake up with blue dye all over the sheets. I don't think he'd recommend sleeping in the denim, but however you can get those wear hours!
So how to you clean them when they start to smell? Stick them in a bag that's sealed and put them in your freezer overnight. It should take care of it. I once put my jeans in the freezer but not in a bag and the jeans took on the smell of the freezer. It was terrible! I had to get a couple Arm and Hammer deodorizers to get the smell out. Use a bag!
Glow in the Dark Jeans
How cool are these?!? Actual jeans that glow in the dark, I've never seen anything thing like it. You hold them up to light for a bit and in the dark, boom, bright jeans. You're sure to be a hit at your local glow bowling establishment. Probably one of the most unique jeans around. The normally are grey in colour, when they aren't in darkness. Similar to the grey weird guys I have, though mine don't give me the glory of glowing in the dark.
Raw Denim Explained - How to use a measurement guide
How do you wear your jeans?
How do you wear your jeans?
Pomegranate Died Denim Jeans
Stainless Steel Denim Jeans
Raspberry Scratch & Sniff Jeans - Weird Guy Fit
The raspberry scratch n sniff are by far my favorite. They still smell after 9 months of having them, the tag says the smell will last up to three washes. It's a little weaker than it used to be but still a pretty cool story to tell during a presentation, "hey this company makes crazy cool jeans, jeans that smell like raspberries when you scratch em, and I'm wearing them!". This is a true story, I really do talk about them a lot, you would too if you have Raspberry jeans. Ha!
Cool factor 10/10!
32oz Selvedge Denim Jeans, the heaviest in the world!
These are in fact the heaviest jeans in the world. They can stand up on their own, yeah, like in the picture, they are standing straight up all by their lonesome. What would you do with a bullet proof pair of pants you can barely move in with out starting a fire in between your legs? Show off that's what, I'm sure they could withstand a bear attack, several thousand volts of electricity and stay warm in -3o degree weather. Just kidding.
At a price point of around $500 these jeans are more of a collectors items. A pretty sick art piece in your living room, standing straight up in the middle under a glass case could be the coolest jeans you've every seen. Maybe put a glass table top on them and use as the most amazing coffee table in the world.
Here's to the thickest jeans ever made.