ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

The History of Saucony Shoes

Updated on May 2, 2010

At 111 years old, Saucony is among one of the oldest footwear manufacturers still around today. Back in 1889, four businessmen from Kutztown, Pennsylvania, teamed up to manufacturer their own line of footwear, producing adult walking shoes and sneakers for children. They opened up a manufacturing facility along the banks of the Saucony Creek that runs through Kutztown, PA and named their company after the Creek. According to history the local Native American's in the area named the creek, stating that it's name means "mouth of a creek or river". A perfect fit for the brand seeing as how they had a nice spot on the shore.

Inspired by their beautiful location the Saucony brand designed their logo after the creek their factory laid on the shores of. Looking at the logo on a pair of Saucony shoes you'll notice it's swooping silhouette, a resembles to that of the constant flow of the Saucony Creek. You'll also notice three round cutouts in the center of the logo, these represent boulders lining the floor of the creek.

Saucony ran smoothly for a number of years with their line of childrens shoes and adult walking shoes, eventually introducing running shoes a few years after their establishment. Having had their fun with the company though and wanting to see it taken to the next level, the four businessmen sold the rights to Abraham Hyde, who at the time owned A.R. Hyde & Sons. It's almost impossible not to talk about Abraham Hyde and the rise of A.R. Hyde & Sons when speaking on the history of Saucony.

Abraham Hyde was a powerful player during his time. A Russian immigrant who migrated to the US and took up residence in Cambridge, Massachusetts as a cobbler, Mr. Hyde began to produce his own line of shoes around the same time Saucony got started. Renting a tiny space in the back of a Cambridge laundromat, Abraham Hyde started making what he called "carpet slippers", shoes constructed from old and unused scraps of rugs. After selling the shoes locally Abraham Hyde was able to open up his own shop on the streets of Cambridge, Massachusetts, in 1910, calling it A.R. Hyde & Sons.

For 22 years Mr. Hyde continued to produce his signature carpet slippers, now being able to sell them to a much large audience through his store. In 1932 he introduced his next pair of sneakers, or I should ice skates. Known as the pleasure skates, Abraham Hyde produced a pair of ice skates which he announced would be beginning to an entire athletic shoe line. Eventually the lineup was added to with bowling shoes, roller skates and baseball shoes expanded the collection in 1938.

After that thing's started changing quick in the US. During the 40's our soldiers were involved in World War II, and the market on sneakers took a downfall as a countless number of men went to the front line, with a lot of women manning the medical stations. Luckily for Abraham Hyde, A.R. Hyde & Sons was commissioned by the US army to produce boots for soldiers in the war. Even though the war was a misfortunate event Abraham Hyde was able to keep it business running thanks to it and was able to generate a nice profit at the same time.

In the 1960s things got even better for A.R. Hyde & Sons. Having helped the government with the army boots some years ago, NASA reached out to Abraham Hyde to have his company produce space boots for the astronauts heading into the cosmos. So another wards, when Apollo 11 touched down on the moon in 1969, Neil Armstrong and the rest of the first manned crew to ever land on the moon were wearing space boots designed and produced by A.R. Hyde & Sons.

When Saucony came up for sale in 1968 Abraham Hyde jumped on the chance to pick up the right to manufacture and distribute the shoes. He moved all operations to his headquarters in Cambridge and started selling Saucony shoes through his store in Cambridge. Although becoming a popular seller in the Massachusetts area, Saucony shoes were somewhat of a guarded secret among locals due to the fact marketing was slim to none.However, in 1977 an editor from a nationally distributed US running magazine got his hands on a pair of Saucony shoes and the magazine awarded them with their "Best Quality" rating. The attention helped make Saucony a household name among runners around the nation, with everybody from bridge-runners to high school cross-country athletes wanting to get their hands on a pair of sneakers which were stated to be the best you could get.

Over the years Saucony continued to maintain a healthy growth, producing not just running sneakers but also spiked track and field shoes. They've also introduced quite a few technology advancements such as their patented "Grid" cushioning system which is their core support system they've been incorporating into their sneakers for over 15 years. They've also developed a fabric called Comfortemp which is able to determine the temperature of your skin, allowing the fabric to react in such a way that it can either cool you if you're hot or warm you if you're cold.

In 2005 the Stride Rite Corporation took over all production and rights of Saucony Shoes before selling it to Payless ShoeSouce in 2007.

Readers Note: For the latest information on sneaker releases from Saucony, and all other footwear brands, check out Sneaker Obsession, an online consumers guide for sneakers.

Comments

    0 of 8192 characters used
    Post Comment

    • profile image

      Jeanne baker 

      4 years ago

      Best shoes ive ever worn. but the last tw pairs get holes is top. what can i do. heartbroke.

    • profile image

      Brian 

      7 years ago

      Discovered Saucony a couple years back. Best sneaker Ive ever worn.

    • profile image

      Evan 

      8 years ago

      An interesting story ruined by a terrible writer. too many grammatical errors and horrible transitions.

    working

    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, hubpages.com uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at: https://hubpages.com/privacy-policy#gdpr

    Show Details
    Necessary
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the googleapis.com or gstatic.com domains, for performance and efficiency reasons. (Privacy Policy)
    Features
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Marketing
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Statistics
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)