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Sold Out! The Schlep Bag by Roots Canada

Updated on March 8, 2015

The Schlep Bag From Roots - Were You One Of Only 10 People To Own One Of These Amazing Purses?

The Schlep Bag. "Be One Of Only 10 People To Own This Bag!" screamed the advertisement at the Roots online store. Roots Canada Ltd. created this limited edition bag to sell on their website...ten bags, numbered one to ten, made of Gerbera Italian leather. The Schlep Bag sold out before Roots could send the planned e-mail to their customers telling them that it was available...

Doesn't that make you wish you could see one or perhaps even own one?

Sold Out!

What Were These Schlep Bags Like?

Well, they were made in Toronto of beautiful Gerbera Italian leather and they were numbered and signed. Roots calls this bag "the grown-up sister-tote to the playful Peace and Love totes." The Schlep features a smooth and slightly shiny exterior and a raw leather interior. It is 19 inches deep and 11.5 inches wide. It would be a versatile bag -- perfect for carrying what you need to work or for when you run errands. You could even throw your gym clothes in it.

Where Can I Get The Schleps Bag?

Buy now. Before it is too late! Or is it already too late?

That's right. It is too late. You cannot buy it. You can only want it. A smooth marketing maneuver on behalf of Roots Canada Ltd. that is being performed by companies throughout North America right now.

Yes, believe it or not, only ten of these bags were made...Buy now. Before it is too late! The idea being to make you really want something...to elevate that something in the eyes of the consumer to be even better and even more desirable than it might be otherwise.

Other manufacturers have had promotions like this. Think of the controlled release of the Nintendo Wii and the Wii Scream it has caused around the world. Lack of availability made consumers want the Wii and all the resulting media frenzy was priceless advertising for the video game console.

Think of limited sale items like items marked down deeply and put on sale 'while quantities last.' Traditionally these kind of tactics were used on days like Boxing Day but with tough times and consumers spending less, retailers are trying new ideas to get people spending.

That brings us back to Roots Canada. This company was built on marketing success stories like this one from the very first item that sold out as fast as they could have it manufactured -- the Negative Heel Shoe. Do you remember it? When they first started making them in Toronto, they made about 40 pairs a day but from the very beginning there was a line up of people wanting to buy them and demand was there for 100 pairs a day. These shoes sold out from the very first day they were available.

The Schlep Bag is another success story, I think, for Roots. Wouldn't you like to see what all the fuss about this bag is about and just how much do you think Roots would have had to pay for all of this free publicity?

I have only seen one price reference which said that The Schlep Bag Retailed for $178 U.S.

A Brief History of the Beginning of Roots Canada

Roots Genuine Leather: 40 Years in the Making

© 2009 Treasures By Brenda

What do you think of The Schlep Bag? Roots in general? This marketing ploy by Roots Canada?

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    • TreasuresBrenda profile image
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      Treasures By Brenda 7 years ago from Canada

      @julieannbrady: Yes, Julie, that really was the name of this limited edition bag. Someone was being very clever, I agree.

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      julieannbrady 7 years ago

      Is that the name, truly? It is quite an interesting name that I can identify with and by as growing up in Cleveland, my dad and probably mom too used to talk about schlepping around this or that. That is quite an interesting name, yes???

    • TopMovieSoundtr profile image

      TopMovieSoundtr 8 years ago

      This looks exactly like the kind of bag I'm looking for --- darn, it's gone. Anyway, did you get your limited edition Olympic Red Mittens from the Bay?

    • CCGAL profile image

      CCGAL 8 years ago

      Interesting - lens and marketing concept. Suddenly I have this crazy desire to get out the sewing machines and start creating my OWN line of Schleppy-Bags. Wonder if I could create that sort of buzz. LOLEnjoyed this lens - and thanks for putting it on my plexo!

    • TreasuresBrenda profile image
      Author

      Treasures By Brenda 8 years ago from Canada

      [in reply to maureen] Maureen that's so neat! What do you think of the bag? Is it as great as it looks? Are you ever planning on using it?

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      anonymous 8 years ago

      I did get one and it's still in the box it came in.

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      anonymous 9 years ago

      Wow, the schlep bag from Roots would make an awesome gift!!! :) I can just smell it now. Drooling over it actually. I know, keep dreaming. Do you know anyone who actually got one? Do you have any idea of what this link is doing to Roots addicts across Canada? This link was definately informative, much like other links you have had. Keep up the great work.

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