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H&M Designer Collaborations Explained!
H&M has made couture affordable for everyone by pairing up with fashion's biggest names since 2002. Collaborations with the likes of Versace and Stella McCartney have been creating a craze among fashion-savvy and budget conscious shoppers like myself itching to own upscale pieces.
In this article, I'll explore past collaborations, anticipated ones, and the potential discontinuance of these alliances.
Past H and M Collaborations
Isabel Marant for H&M: Her inspiration
Isabel Marant for H&M
On June 11, 2013, H&M announced that it will pair up with Parisian designer Isabel Marant. The signature 'Parisian chic' look that's boho elegant and urban will be available worldwide on November 14th, 2013 - even for men (a first!).
Notably, Isabel Marant is credited with starting the wedge sneaker trend so trendsetters will be extra excited about this collaboration!
Versace for H&M International Collection
In November 2011, H&M paired up with couture designer, Versace. The much-anticipated line was launched on November 17th worldwide and in the U.S on the 19th and quickly sold out. Shoppers around the globe lined up outside H&M stores for hours waiting for doors to open. The sequel to the collection was launched on January 19th around the globe, with the exception of the U.S. market. Disappointingly, American shoppers weren't able to officially get their hands on the new “Cruise” line until Fall 2012, and that was only available via H&M’s online site.
The collection really drew on the iconic Versace look. Bold colorful prints reminiscent of a tropical rainforest, gold tones, precise cuts and a flashback to the Versace we remember from the 80’s and 90’s. The collection included a ladies line, a man's line, and ladies accessories - all which sold from $20 up to $299.
The Spring/Summer collection was comprised of softer tones, featuring pieces like bikinis with fruit prints and gold strappy sandals. Unfortunately, Americans shoppers' only way to get their hands on these pieces before Fall 2012 was via sites like e-bay with Europeans who were selling at a premium. The collection was only carried in countries with online sales, which includes mostly Scandinavian countries.
Versace for H&M Fashion Show
What do you think of H&M collaborations?
H & M Maison Martin
Launched on November 15th, 2012, Maison Martin Margiela's collaboration with H&M featured reissued pieces of iconic Margiela garments and accessories for men and women.
Margiela, famed for edgy pieces such dresses which are short one side and long on the other, oversize silhouettes and deconstructed styles each had a unique tag with the season from which the piece originated, going at prices ranging from $13 to $399, not the typical thousands of dollars that Margiela products set buyers back.
Unlike past collaborations which usually sell out within the first few hours of release, the Maison Martin Margiela for H&M collection didn't. In fact, a month later, merchandise was still available. One of the culprits of this 'flop' may be due to the fact that H&M is said to have received complaints that collaborations are too hard to get hold of due to the limited number of pieces that get released so with Maison Martin, the company made more pieces. Another possible reason for the less successful collaboration is that pieces were priced higher than previous collaborations.
Comme des Garcons for H&M
The Next H&M Collaboration
Rumors abound of the next big collaboration with H&M.
One rumor put Givenchy as the 2013 collaboration with the famous Swedish fast retailer but this tattle was quickly squashed by the fashion house. Another rumor is that Beyonce will be the next celebrity to collaborate with H&M. And finally, another rumor is that collaborations are done. I surely hope not cuz they make otherwise unaffordable designer names affordable.