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White Linen Perfume

Updated on August 18, 2014

Fragrances from Estee Lauder

Finding just the right fragrance for me can be a little overwhelming. I don't want something that is such a heavy smell that it practically chokes you when you wear it. Neither do I like a perfume that is so strong you can smell it a mile away. Then there are those scents that remind me of moth balls, and it seems that some women think they smell like a bouquet of wild flowers when they wear them.

When I went perfume hunting years ago, I was very selective as to what I was looking for that would be suitable for daytime or evening wear. I found it in Estee Lauder's White Linen perfumes and cologne.

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Who is Este Lauder?

Ester at a glance.

Estee was born Josephine Ester Mentzer on July 1st, 1906 in Corona Queens, New York. She was married to Joseph and the two co-founded the Estee Lauder Cosmetic Companies. Estee was a woman that made quite an impact on society and the financial world. In 1988 Time magazine listed Mrs. Lauder as one of the 20 most influential businesswomen of the 20th century.

Along her life's journey in business Ms. Lauder was awarded several distinquished awards such as the Presidential Medal of Freedom and the Junior Achievement U.S. Business Hall of Fame. She passed away on April 24, 2004 at the age of 97.

Estee Lauder with a customer in 1966 (Photo Wikipedia)

Have you ever used White Linen Perfumes?

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photo credit by Amazon

The Woman Behind the Makeup

Josephine Ester was one of nine children born to immigrants Rose Schotz Rosenthal a Hungarian Jewish woman, and Max Mentzer a young Jewish man from Czechoslovakia.

When the Mentzer's had little Josephine they wanted to name their child after Rose's mother Esty, but by the time the paperwork got to the county clerk's office they decided on the middle name Ester. As she grew up her father nicknamed Josephine, Esty. His accent made it sound like he was saying "Este", and so the name remained with her all through her life.

Like most children of that time period, they often worked with the family in their business. The Mentzer children did the same working in the hardware store directly under the apartment where they lived. However, Josephine didn't fancy working in the family hardware store, but preferred working with her uncle a chemist.

It was under the instruction and guidance of her uncle, Dr John Schotz, in his cosmetic company that young Josephine began experimenting with various creams and cosmetics. There she would learn the ropes and the in's and out's of skin care. After graduation Josephine began to name some of the products at her uncle's company, and began selling them to her friends.

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The company manufactures skin care

and make-up as well as perfumes

and hair products.

Este Lauder Company headquarters is located in New York City in the Midtown Manhattan area.

photo credit by Amazon
photo credit by Amazon

Destiny of A Company

Josephine was in her early 20's when she met Joseph whom she would marry on January 30th, 1930. The Lauter name was changed to Lauder. The Lauder's would have two sons, Leonard and Ronald.

By 1948, the company had been operating for two years and Josephine started selling her products to beauty parlors, hotel chains and clubs. She proved to be a savvy businesswoman by convincing department store management at SAKS Fifth Avenue in NYC to give her a spot in their stores to sell her product. Her methods were so successful that whenever she would launch a new product, she still obtained counter space to get the product out to the public.

Another technique that Mrs. Lauder used was to give sample sizes of her products that would fit into the pocketbook.

The very first company perfume went on sale in 1953 known as Youth Dew. I wasn't around then, but I can remember wearing this bath oil/perfume type product. It may have began slowly with only selling about 50,000 bottles when it first went on the market, but 30 years later it was still going strong. By 1984 Youth Dew had made its way into one hundred and fifty MILLION homes!

You can surmise by these sales that the Lauder family had become billionaires among the cosmetic community, and the sales keep going strong in over 120 countries.

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On April 24th, 2004 Mrs.Lauder died of a heart attack at the age of 97.

There are biographies stating that she was born in 1908,

but her family believes it was 1906.

Can you name all the 27 brands which Este Lauder created?

Here they are listed in alphabetical order.

American Beauty



Bobbi Brown

Bumble and bumble


Daisy Fuentes


Donald Trump The Fragrance (discontinued)

Donna Karan

Este Lauder


Good Skin


Jo Malone

Kate Spade (divested)


Lab Series

La Mer

MAC Cosmetics

Michael Kors




Prescriptives (as of January 31, 2010, available only on-line)

Sean John Fragrances

Smashbox Cosmetics[9]

Stila (sold)

Tommy Hilfiger

Tom Ford Beauty

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Sneak Peak into the Future of EL

In 2010 Este Lauder bought the company Smashbox Beauty Cosmetics, Inc. by the (Max) Factor brothers, Dean and Davis.

Then in 2011 the Aramis division of Este Lauder signed a worldwide exclusive contract with Tory Burch fragrances.

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Hot off the Press

The first products of Tory Burch & Lauder will be introduced in 2013!

Photo credit by royalty free google images
Photo credit by royalty free google images
Photo credit bcrfcure Click here
Photo credit bcrfcure Click here

Breast Cancer Awareness

Charity Work

Collectively the eighteen Este Lauder make-up companies have raised over $11 million dollars between,1993-2003, for Breast Cancer Research. It is the largest supporter for BCR.

The pink signature ribbon for the Breast Cancer Research Foundation was created by Esther's (Este) daughter-in-law. Click on photo for BCRF website.

Photo credit by bcrfcure

Thank you Tipi for the Blessings!

This week's challenge on my: Daily Favor Blog

Glad you stopped by White Linen Perfume. - Leave a comment about your perfume experiences.

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    • Camden1 profile image

      Camden1 4 years ago

      I love White Linen perfume, but I haven't had any in quite some time. This would make a fabulous Mother's Day gift!

    • LittleLindaPinda profile image

      Little Linda Pinda 5 years ago from Florida

      Estee Lauder makes excellent products. This sounds wonderful.

    • profile image

      oiloflife 5 years ago

      Nice lens, very useful tips. Great job..I loved it..keep posting..:)

    • profile image

      anonymous 5 years ago

      I have smelled White Linen perfume and thought it was nice. I don't wear perfumes because so many people have allergies to fragrances.

    • Lady Lorelei profile image

      Lorelei Cohen 5 years ago from Canada

      I have difficulties with many scents so am very careful of the perfumes I wear or come in contact with. I have never tried White Linen perfume but over the years it is Prince Machebelli perfumes that have stolen my heart.