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10 Areas of Web 2.0 Where You Can Launch a Business

Updated on February 17, 2011

We hear the term "Web 2.0" being bandied about but what does it really mean? At it's core, it refers to the current Internet trend towards developing ways to enhance the interconnectedness and collaboration of users on the Internet. Social networking sites and the development of wikis are the areas of Web 2.0 that most people are familiar with. However, this trend is growing into many different aspects of the web. Someone who is interested in starting a lucrative new business today will want to carefully consider where in web 2.0 that money can be made.

Here are ten areas of Web 2.0 which are developing today and which may be wide open for a new business to jump in and make a splash:

1. Niche social networking. Social networking sites like Facebook and MySpace are highly popular today. New sites that are emerging in the market tend to be less general than these and more focused on bringing together specific groups of people with very specific interests. If you're able to find the right group that doesn't already have its own networking site then you could make some money as a social networking start-up.

2. Niche social bookmarking. Social networking is similar to social bookmarking except that its main focus is on the promotion of online content. Sites like Digg and Stumble Upon are doing well but there are niche bookmarking sites (such as Hugg for green content) that are also making their way into the market. Again, if you can identify a niche that needs a bookmarking site, you can do well here.

3. Video. Video is hot right now in all its forms. YouTube is the most popular user-generated content site for video while sites like Joost and Hulu are gaining popularity for copyrighted videos. A creative new idea making use of video on the web, especially if it's interactive and connects users to one another like YouTube does, may do well in the market today.

4. Mobile Web 2.0. More and more people are gaining access to mobile broadband. And more and more people are using their phones to access the Internet. The development of phone-based web 2.0 services like Twitter is rapidly catching on but there's room for more start-ups in this area of Web 2.0.

5. Photos and imaging. Photo sharing sites are highly popular particularly among bloggers who need to use copyright-free images in their work. All of the image sharing sites that are currently available are basically the same. A new business that altered what this service looks like could definitely do well in the world of Web 2.0 today.

6. VoIP. VoIP (and Skype) calling have gone up a lot in use over the past several years and are likely to get more popular. A recent service that's been developed in VoIP is the "click-to-call" widget which allows you to place a button that says "call me" on your website and then people can click that button and be connected to you by phone without you having to reveal your private phone number. There's been a recent development in this which has seen online dating sites make use of the widget for their customers. Something new along these lines would do well as a web 2.0 business today.

7. Mashups. Mashups take content from several different sources and bring them together to create something new. (It's the web 2.0 equivalent of a multimedia collage). There are many different things being done with this today but none of them have really taken hold as the major player in this game. Perhaps whatever you come up with for a Web 2.0 business could do well?

8. Advertising, SEO and marketing. People work on the web because they want to make money. There are many different aspects of doing this including search engine optimization and marketing, advertising and affiliate programs. Creating a new system that improves upon these services and makes them more efficient could make you some big bucks of your own.

9. One-stop-shop for Web 2.0 services. What the web doesn't have yet is one single site where you can go to get all of these different services. You have to use different programs to share images, connect through social networking and bookmarking, create mashups and so on. If a company could develop a way to merge all of these services into one site, it would have a good chance of doing well.

10. Web 2.0 consulting. Many people out there in the world of Web 2.0 just don't know how to get started or take their business to the next level on the Internet. They may know some aspects of Web 2.0 but not others. A new business could be developed around providing consulting services to other businesses that want to make it in the world of Web 2.0.

Web 2.0 really refers to the Internet the way that most of us are using it today. However, we don't all have the skills and resources that we need to really thrive and make money in this world yet. The businesses that can make this easier for us are going to be the businesses that will do well in the next generation of web 2.0 start-ups.


Submit a Comment

  • tulwave profile image


    9 years ago from Orlando,Fl

    Great to revisit this hub and see how right on you are. I've encorporated trust marketing on my Money pages and still use your web 2.0 ideas. Crazy how things change every day yet the concepts are stay relevant.

  • In The Doghouse profile image

    In The Doghouse 

    10 years ago from California

    These are great insights into web 2.0 marketing, will mark as a reference Hub! Thanks!

  • funcoolcollect profile image


    10 years ago from Cobleskill,New York

    Great hub with good info. Thanks!

  • solarshingles profile image


    10 years ago from london

    Thank you very much for your great job! Even before, I had finished with reading your hub, I successfully used one of the sites you had recommended.

    Thanks again!

  • profile image

    Technology Website 

    10 years ago

    Good list of profitable Web 2.0 ideas.

  • spuds profile image


    10 years ago

    Great hub. I am a huge fan of Web 2.0 . In case you are interested I found this hub via a link on

  • Lisa Packer profile image

    Lisa Packer 

    10 years ago

    Great points -- I'm still amazed at how many business owners think web 2.0 is a waste of their time. Those who "get" these developments and know what to do with them will be the industry leaders tomorrow!

  • profile image


    10 years ago

    Skype, brilliant invention ! I work with my friend who lives overseas and we communicate every day via skype, without it we just couldn't afford to work the way we do. Skype button on your website-grest idea! Thanks for the tips..Rob

  • dataminer profile image


    10 years ago from Ninety Six,SC

    Great informative hub with good insights ;-)

  • nyfamily5 profile image


    10 years ago

    Great points. Thanks for the hub.


  • MarcNorris profile image


    10 years ago from Canada

    Another area that Skype users are using is the chat room feature. I have been networking a lot with Skype rooms - they are free, and let you connect with others.

    Thanks for the list - good work!

  • MrMarmalade profile image


    10 years ago from Sydney

    I have been following web2 for some time.

    Thanks to you and your ten good points

    Thank you.

  • monitor profile image


    10 years ago from The world.

    Your hubs are so very helpful. This one is great. After reading you hub I researched VoIP. VoIP (and Skype) calling. It's cool and I want it. Photo sharing is very important to all hubbers.

    Thank you for your effort.


  • profile image

    Your Buddy 

    10 years ago

    very good tips, simple but up to the point, keep it up...

  • jboland profile image


    10 years ago from Chico, CA

    Great hub. Web 2.0 is really changing the way many of us interact with the world. Social networking is a huge step forward for the little guy or gal to compete in whatever market she may choose; finding your true voice is the key to building relationships in either the "real" or "virtual" world. . . you've found yours. Great stuff. Jesse


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