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10 Effective Ways to Improve Search Engine Traffic from Google

Updated on June 5, 2015

1) Post Daily:

Whether that's one monster post or a dozen small posts, every new page created is a fresh opportunity to reach a wider audience.

2) Improve Existing Content:

Making improvements to existing articles/posts can boost the overall experience of your users. The better the content, the higher the chance of links and shares. A user is also more likely to stick around when viewing a highly detailed submission. Google likes to see pages being updated frequently that shows that there is more of an editorial feel that has been perfected by Wikipedia. More links and shares is naturally going to improve the chance of more traffic and Google also factors bounce rates, hence why it is important to keep readers on your site.

3) Detailed Keyword Research:

It is all good building lots of fresh content and keeping your pages updated, but this is always going to be less effective unless you are correctly targeting the right keywords in your posts. Spending a few hours researching the Google Adwords Keyword Tool is all you need to master this craft. Over time you will get a good feel of the data for the market that you are competing in.

4) Study Your Analytics:

Studying analytics has become less useful these days now that Google encrypts their search engines. This hides information on the particular keywords that are being used to reach you (although this data can be tracked through GWT that is discussed below). You can study what people are typing through Ask, Bing, Yahoo etc although their market share brings trickles of visitors compared to the big G. One approach that you can attack is to study which particular pages are receiving the most hits. If we take the very top visited page, figure out why it has become so popular and build more pages like it.

5) Study GWT:

Whilst their search engine may be encrypted, there is still plenty of valuable information accessible in GWT (Google Webmasters Tools). Through this console you can quickly see which keywords are receiving the highest number of impressions through search queries made. Your page may be receiving views from a page one ranking or you may even be attaining impressions from a result much lower down in the pecking order. You can also view the current CTR (click through rate) that you are achieving. Most webmasters have a fair idea of which particular keywords they are ranking for, but at times it is possible to spot new opportunities. It may be the case that you are ranking for a keyword that you aren't fully targeting. Creating a single post around this specific keyword can help you to climb up that top 10 that will improve your CTR. As well as conducting basic research, it is important to sign up with GWT so that you can assign a sitemap and set your geo targeting.

6) Create Better Headlines:

Using catchy headlines can drastically improve your CTR in Google search. When a higher CTR is a common occurrence with people choosing your result over others then you may even get a bit of a boost in your rankings. As well as going catchy, it makes sense to target long tail terms that moves us on to the next point.

7) Study Google's Autocomplete and Related Searches:

Autocomplete is based on past search query trends. When someone starts typing a query with a few letters, a selection of terms will show up that can be clicked as a shortcut. When searching for a company the string may show the addition of a contact number, or it may have review, scam etc added. There is also a "Searches related to..." box at the bottom of the page that lists similar queries. Studying each of these is important, especially autocomplete that many people are using. You can take any such keyword and use it in a post headline as an alternative (or in addition) to a catchy headline. Researching the Keyword Tool is another great way to find longer tail phrases that you can build targeted content around.

8) Improve Your Onpage:

Most people are aware of the basics of onpage search engine optimisation. There are however some steps that are often overlooked. We will briefly look at here your internal linking, pageload speed and in keeping users enticed. With internal linking you want to do this as much as you can (with desired keywords) tying lots of pages randomly together. Always be referring back to past posts that you have made. Take a look at how Wikipedia does this. With pageload speeds, not everyone can afford super hosting, but you can make sure that you aren't going too heavy on images that can cause big delays. WordPress users can also use excellent plugins like SuperCache. With enticing, the idea if to show off your content. For WordPress users, WordPress Popular Posts is a great plugin that enables you to display your most viewed posts within specific categories (or you can set to show all). The idea in applying this is to keep users browsing your site, or to at least make them want to return again if they notice further interesting submissions. The noted signals can help to improve your search engine rankings. Visitors are also more likely to return to a fast website with great navigation.

9) Potential Improvements:

There are always speculations regarding SEO steps that may lead to potential improvements. A few examples include adding SSL (encryption) to your site that is essential if you are asking anyone to fill in any bits of personal info such as their address, contact number etc. Then you can also use citations or at least link out to authority websites such as the BBC, Wikipedia etc. It probably makes greater sense to link out to relevant websites that are performing well in searches. A webmaster may well return the favour. You should be building a social media presence on sites like Facebook, Google+. Pinterest, Twitter etc. These type of social backlinks are nofollowed, but there may be potential gains and you are at least increasing your online visibility. A few pointers have been added here, but there is no data surrounding their effectiveness. What is very important is followed backlinks that moves us on to the final tip.

10) Maximise Web Authority:

Followed backlinks are votes to your website that pass PR (PageRank). Every vote can improve your search engine rankings. The first point is that creating exceptional content helps to attract natural backlinks that are preferential when they are passed on by relevant websites. However, what are you supposed to do when you are a one-man operation that has just registered a brand new domain? At this point you have zero trust! You may well have posted exceptional content, but if this isn't getting found then you aren't going to see any traction. The recommended approach is to build manual web properties whereby you can get a followed link. A good start is to opt with Google's Blogger, EduBlogs, HubPages, Tumblr, (rather than .org) etc. There are literally 100s out there that you can use. It is very important that you add value and treat these properties with care. Use lots of graphics, videos and link out to related sources when you can. These backlinks can help with indexing and over time enough of them could drastically improve your rankings and increase referrals. There are opportunities to build high PR web properties from mere interaction over a long period of time. It could take several months, but it is always worth investing your time. One such example would be Tumblr whereby you can attach 5 tags into each post. Some of these pages have high PR and with patience and frequent posting you can get enough authority flowing to your profile page to eventually attain a high PR. You shouldn't however discount nofollow sites. If your content uses images then creating a Pinterest page is highly recommended. Interact with comments and likes and your individual boards can in time rank well in Google and act a valuable traffic source. Just as a pointer on building backlinks that you should use lots of varied branded anchors whether that's your website name, URL etc. There are many other ways to build effective backlinks. This can be done in forums (ideally relevant), guest posts (again relevant), make donations (linked as sponsors), request link exchanges etc. Most of your focus should however be directed at building great content... and lots of it.

That concludes 10 Effective Ways to Improve Search Engine Traffic from Google...

Disclaimer, I am no guru in this area. Some of the pointers have however helped me greatly in recent years. Most of my experiences have been learnt through testing, but there are some great blogs and forums where you can always learn more and find inspiration. If you are displaying adverts then do invest and save rather than spend. Investing in your business is key to growth and saving is very important since Google algorithm updates can be so punishing, taking out small operations overnight! Do save up for a rainy day. Finally, take advantage of free coupons for advertising whether that is on Bing, Facebook etc. Imagine one day if you could spend X amount of cash and see a profit from this? This is the dream since rather than spending months (or years) on projects, you can literally be up and running with a campaign in next to no time.

Good luck with your ventures.


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    • vocalcoach profile image

      Audrey Hunt 21 months ago from Nashville Tn.

      You are a text book of knowledge. Boy, have I learned some valuable steps to take. Saving this hub and passing this great resource on to others. Big thanks!