10 Reasons Why WordPress Is The Best Content Management System
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If you are looking to build a website yourself you need to use a Content Management System or (CMS) to make your life easier. This way you don’t have to worry about coding and html. But be warned, you still need some computer skills in order to make a site that looks good and more importantly functions correctly.
If you are wondering what a Content Management System is, then take a look at WordPress, Drupal or Joomla. The question is which is the best one to go for? To me the answer has always been WordPress and here are a few reasons why.
1 – Ease of use
One of the most important factors for a CMS product that is promoted toward bloggers is that is simple to use and WordPress has to be one of the most intuitive. There are also lot’s of free and low cost training online including my own free wordpress training and the WordPress training Facebook Group I run. You can also search YouTube for WordPress training and your’ll find every solution under the sun.
It’s also incredibly easy to use this same blogging platform to create very powerful websites. In fact most installations of WordPress are website, landing pages, squeeze pages, eCommerce sites, Membership sites and social platforms. Some of the biggest companies in the world use WordPress as the backbone of their corporate web presence.
If you are looking to create your own website then WordPress is a great platform and as you’ll see as you read the rest of this article it’s a platform that can be used for almost any application you want.
2 – Free To Use
The platform is free to use as it’s an open source project with thousands of contributors. This means that the platform is ever developing and some of the best programming minds are working on it to improve the functionality, performance and security. Now although the basic platform is free there are some associated costs that you need to pay to get your blog up and running.
Firstly you will need a URL or web address for your blog or website. This is just a few dollars so very affordable. You can go to Godaddy for that. You will also need hosting. I would look for a company that uses cPanel which has a one step WordPress install to make your life easier. One I use is Hostgator, but there are loads of hosting companies to choose from. Ask around and get recommendations as not every hosting company is good. I use Hostgator because I have experienced very little downtime and found the support really good. Hosting can cost a few dollars every month for standard hosting. I go through this in my free WordPress Training.
3 – Versatile
No matter what sort of site you need to create you will find themes and plugins that you will be able to use to build it. Some of these themes and plugins are what we call premium themes and plugins meaning (Shock.. Horror) you’ll have to pay for them and some, if not most are free. The cost of a premium theme is tiny when you think how much getting a web designer to build you site may cost. Usually you can pick up a premium theme for as little as $30 and there are thousands to choose from.
WordPress Themes control the look and feed and to a certain extent the basic function of the site. There are nearly 2,500 free themes available for the WordPress Platform directly and some are incredibly good. If you are creating a basic blog there are plenty to choose from. If you are looking to build a basic Website then you need to try quite a few out before deciding on one that suits your business. There are also lots of companies that offer themes for sale.
Plugins for WordPress are really the secret to it versatility. The WordPress Plugin Directory has over 30,000 free plugins to choose from. Each one offering increased functionality or helping you to carry out a technical task easier. These include plugins to help you optimize your site for search engines, turning your site into a social site with plugins like BuddyPress, Contact forms for your site, eCommerce and product sales, Security, Caching etc the list goes on.
You can also get some very cool premium plugins. This is what I love about WordPress. I often get plugins that marketers build to solver specific problems such as how to leverage Google Hangouts On Air as a platform for a Webinar which can save you a fortune on GoToWebinar costs or cleverly manipulate web content to place a pop up on 3rd Party web pages driving traffic back to your site. The video below gives you an intro to plugins for WordPress.
4 – Growing
Take a look at the stats from Google trends on the top 3 Content Management System WordPress, Drupal or Joomla. You can see that only WordPress is growing in interest year on year and is expected to carry on that way as the platform is used by more and more people including the biggest companies in the world. Drupal and Joomla are significantly losing ground as time goes by. What this means to you is that more development will go into WordPress from 3rd party developers and less into both Drupal and Joomla.
This is important to take note of as you want to build your on-line platforms on solid technology that is here to stay. It’s a bit like backing the winning horse.
5 – 3rd Party Development
As we have already seen there is a lot of products developed by 3rd Party developers. This is because WordPress is an open source platform and the coding is available to everyone so they can create themes, plugins and tools for the WordPress platform. There is a massive market in premium themes and plugins. The greart thing is if you know where to look you can pick these up at very low prices, marketing themes and plugin especially. If you go to places like the Warrior Forum you will find marketers selling to marketers before they go on general release.
The thinking behind this low entry level to other marketers is simply to get a user base very quickly and also means they can get a big launch payout. Many are offered through affiliate programs so the initial release is sort of a no brainer cost so they shift lots of units quickly. We often highlight the best ones in this blog so subscribe to the RSS feed and you’ll get the latest straight to your mailbox.
6 – Easy To Optimize
Optimization of your content is critical to being found in the SERP’s (Search Engine Results Page) and there are some great plugins to help you get the best chance of ranking and the best thing is these plugins are free. They do have premium versions but most of the time all you need is the free version to do the job you need it to do.
There are two that I like for basic SEO and I think you need to try them both and see which one suits you best. The first is WordPress SEO by Yoast. This is a very comprehensive SEO plugin that I have used for lots of sites and almost forces you to do your optimisation properly. Just using the plugin will teach you a lot about optimizing content.
The other is All In One SEO which I’m beginning to use more and more in conjunction with other optimization tools. The reason is simply because I wanted to have more control over individual aspects of mu optimization.
Both of these plugins makes it super easy to make sure you have done everything you can to optimize your individual pages so you tell Google and the other search engines exactly what your site is about and what specific keywords you are focussing on.
7 – Blogging Made EASY
Adding content to a WordPress site is so simple. It’s one of the reasons why I use it for my clients. I want them to be prolific with their content and so it has to be easy. In fact if you can use MS Word you can write and post a blog.
All you need to do is put a title in (make sure to use a keyword), put in the text content, add any media such as pictures or video and simply hit the publish button. Of course it’s a great ides to use your SEO plugin to help get your blog post found, but that’s simply a case of filling in dome information fields.
8 – Mobile Ready
Over 40% of web visits are done through mobile devices so it’s important that you site can be viewed on these devices. Most if not all the themes that are being released now are what is called “Mobile And Tablet Responsive” this simply means that if you view the WordPress website on a mobile device it will organise and resize the content so it looks great whatever device you’re using.
9 – Multiple Contributors Easy To Set Up
If you are using your site for business, it’s a great idea to multiple contributors from within your company to create lots of fresh content on a consistent basis. WordPress enables you to configure access easily to people can contribute but you don’t have to give them administrative access.
10 – FREE Webinars With 1 Plugin
Webinars are a great way to build your list and to seel products and services. The biggest blocker for many small businesses was the cost. even to get a small number joining you on a Webinar with GoToWebinar it wold set you back $99 a month. I was paying nearly $500 a month for my package. So to be able to purchase a plugin for WordPress at a one off cost of just $97 for the basic and just $207 for the enterprise version was a godsend. I now do most of my Webinars using this plugin which is WebinarIgnition
This is why I love WordPress.. With just one plugin you can get the sort of functionality that would normally cost a fortune for a fraction of the cost
Although there are many different Content Management Systems available I thing you must seriously consider which are the most popular as it means that there is plenty of new development going into the product. There are loads of great plug-ins available most are free but never shy away from purchasing ones that will enhance your business, save your time or make you money.
WordPress is also updated regally to keep it secure. This does not mean it's not venerable to attack but if you are using a CMS then make sure you are using one that people are working on constantly to improve.
I hope these 10 reasons for choosing WordPress have helped you make an informed decision. This exercise is not saying WordPress is better to use or easier than some of the other products available, simply that when all things are considered you need to use something that has a lot going for it and is has a rich development future.
© 2014 Andy Phillips