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10 Smart Ways to Get Backlinks for your Ecommerce Website

Updated on February 27, 2019
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10 Smart Ways to Get Backlinks for your Ecommerce Website

Backlinks are links on other websites that point to your site. Obtaining backlinks from high quality sites is the ultimate goal for all those who wish to rank higher on search sites such as Google, Bing and Yahoo. This is because search engines use the number of backlinks you have pointing toward your site among other things to determine whether your site should be ranked high or lower. Why is all of this important to an ecommerce website owner? Because having solid backlinks from reliable, authoritative sites will also boost traffic to your site.

Google for instance uses hundreds of different factors to determine where a site should rank on its search pages. But the most important ones are backlinks. This important metric should be the focus of your SEO efforts to get valuable traffic to your site. Getting good backlinks to your site is not the easiest thing in the world to accomplish but it doesn't have to be so tough. If you'll use the tips and suggestions I give in this article you too can begin to rank higher on the major search engines and reap the rewards that will result. Here is the list:

1. The Broken-Link Building Method

2. Write Compelling Guest Blog Posts

3. Create Useful Infographics

4. Get Media Coverage For Your Website

5. Create Must-Read Content

6. Promote Your Website

7. Get A Link From A Manufacturer

8. Get Your Products Reviewed

9. Spying On The Competition

10. Write Testimonials On Other Websites

1. The Broken-Link Building Method

The method of getting backlinks that is at that the top of the list here is the broken-link approach. Seeking out, finding and then offering a suggestion to a webmaster regarding a broken link can be a great way to pile up a lot of high quality backlinks. It is actually a way to assist other webmasters in finding and correcting or replacing bad or dead links. In the process of doing so you reap a backlink from that webmaster. Here's are some great websites that will show you, in detail, how to capture backlinks:

Felix Tarcomnicu's site on getting lots of quality backlinks is an excellent resource for anyone looking to boost the number of backlinks that point to their site. In it he describes the absolute best techniques for getting those precious backlinks. It is a solid read and is very much worth your time to read through the techniques he uses.

https://www.entrepreneur.com/article/247984

Another terrific article to study would be Richard Lazazzera's article on the Shopify blog. In this article the author offers a great set of methods to get good backlinks. Giving brief but complete descriptions, Lazazzera provides numerous ways to get great backlinks.

https://www.shopify.com/blog/17989280-building-backlinks-the-backbone-of-your-ecommerce-business

Both methods allow for some imagination by the person seeking backlinks. They are tremendously valuable resources for someone seeking more backlinks.

2. Write Compelling Guest Blog Posts

Guest posting, or posting content on someone else's site, is an effective and fruitful way

to increase the number of backlinks to your site. When you approach another blog owner and get them to allow you to post an article on their site, they in effect have given you permission to spread your ideas using their site as a platform. This action will in essence make you an authority on whatever it is you're guest posting about. Credibility is important in establishing yourself as an active, knowledgeable online marketing thought leader. Which is what you will be after you successfully get one or more guest posts published.

The idea here is to get people to read your guest post and then take some kind of action. This usually entails a call to action. So it is important to include clickable links to your store site as well as to your social media sites. This will allow people to delve deeper into your business and find out more about what you have to offer by pointing them towards your content. Having done all this you can expect the number of visitors to your ecommerce site to increase substantially and this of course will result in more engagement and increased sales.

3. Create Useful Infographics

Having an infographic made for your site and then spreading the word about it can be an effective way to grab a ton of traffic for your business. Most people tend to like and eventually view infographics because they are just that, images that tell a story or convey some kind of information to the reader. Sharp, high-quality and informative infographics are incredible popular online and their popularity does not look like to abate anytime soon.

The best way to go about having an infographic made for you ecommerce site is to have one professionally made. Unless you have the awesome ability to create these things yourself it would benefit you and your site to hire someone who knows what they are doing. There are many sources available to you as an online business owner to have a great infographic created. The benefits of going through the trouble of doing all this are invaluable. Below I give some examples of a few of the sites you mat want to visit to get a good infographic created for you.

Jeff Bullas has put together a very nice list of sites that have the ability to create infographics for individuals or companies like yours.

https://www.jeffbullas.com/20-cool-tools-creating-infographics/

Creative Block also has an extensive list of sites that can accomplish what it is you want regarding infographics. This second site contains essentially the same information as that of the first but includes site not mentioned it the first article.

https://www.creativebloq.com/infographic/tools-2131971

4. Get Media Coverage For Your Website

One of the best ways to get your ecommerce site noticed is to grab some good media coverage about it. Here's why: Media exposure from journalists, editors and others connected to the media will place your site in front of many eyes and overtime will increase sales. One site you can use to accomplish this is HARO. HARO stands for Help A Reporter Out. It's a service that allows you to communicate with individual journalists and editors. These reporters can then write a piece about your business that will inform their readers about your online store and what it is about. Exposure like this can lead to massively positive results. As the word spreads throughout the media about your online ecommerce business the popularity and the authority of the website will increase. This action will lend much credibility to your website garnering it even more traffic over time.

Check out the skinny on HARO at the link below. If you join the service and work it through completely you can achieve impressive results.

https://www.helpareporter.com/

5. Create Must-Read Content

One of the best ways to increase the number of visits to your site is to compose a list article and then circulate that article throughout the web. List articles an incredibly popular and continue to grab lots of interest around the web and this popularity is not likely to wane anytime soon. In general killer content is king of the web. The more impressive, fantastic and compelling the content the more likely it is to be liked and shared by people online. The content you create should be as sparkling and useful as anything that has been written about the topic if not better. When you create something so good that it must be read then you will have reached the point where the article needs to be.

Danny Iny has a very good article available on copyblogger. In it he specifically describes how to create really compellig content. Check it here:

https://www.copyblogger.com/content-creation-formula/

Another terrific piece to help you on your journey of writing a great, postable article for your site. This useful article by Wade Harman will help you create exactly what you'll need to both impress and inform readers. Check it out here:

https://www.convinceandconvert.com/content-marketing/the-keys-to-writing-compelling-creative-content/

6. Promote Your Website

Promoting your ecommerce site directly to those want and need such types of information is the one of the best ways to spread the word about your online business. You do this by writing directly to blog owners and other influencers who can benefit from your expertise. They encourage content writers to submit their articles for publication all the time. All you have to do is identify the websites or blogs you wish to post to and then contact the owner of the sites. Write a brief description and introduction to your business site and send off the request. If the blogger responds in a positive way he or she may include a link to your article on their blog. But whatever you do please do not ask for a link directly. The blog owner may be offended at such a blatant request. So do yourself a favor and use a little tact with this approach.

Below are a couple of great sites for getting ideas on how to promote your ecommerce website effectively:

Ahrefs does a terrific job of highlighting many different ways to increase traffic to you site. Reading this piece and acting on the ideas within the article will most likely boost the traffic by a large margin.

https://ahrefs.com/blog/how-to-promote-your-website/

Mark Pickavance writing for TechRadar offers a great article on obtaining more traffic for your site. Chock full of useful methods this piece will likely increase visitors to your site to increase dramatically.

https://www.techradar.com/news/20-ways-to-promote-your-website

7. Get A Link From A Manufacturer

Yet another great idea to build traffic to your ecommerce website is to a get a backlink from the actual manufacturers. When you sell other companies products it is wise to inform the companies that you are doing so. This step adds credibility to your site and makes it more acceptable to promote their products. Once you have established a connection with the company you can then ask them in a polite email if they could include a link to your ecommerce site. Again, politeness is the key here. As was mentioned before you never want to be too assertive or demanding when asking for a backlink. This action will annoy the webmaster of the site you want a link from and defeat the purpose of the whole endeavor.

8. Get Your Products Reviewed

One of the top ways to earn backlinks and increase traffic to your ecommerce site is to get some of your products reviewed by an interested party. Offering samples to bloggers and influencers within your business's realm gives site authors a chance to look over and try out your products. They may end up writing a kind review of your products and/or they may just simply place a backlink that points to your site on their blog or site. Again the idea here is to get your site noticed and to get people excited enough about what you offer to visit your site and eventually purchase items. This method coupled with the other strategies I have listed here are great ways to intoduce yourself and your site to those who can help you out with more traffic.

Larry Alton writing for Total Retail offers a great list of ways to get your products noticed and reviewed. Even though the article is written with bricks and mortar stores in mind the methods can be easily applied to ecommerce sites offering physical products for sale. Check it out here:

https://www.mytotalretail.com/article/how-to-get-your-product-reviewed-on-popular-blogs/

Krystine Therriault has a great piece on getting your products reviewed. She gives many great suggestions on how to accomplish the task. Of note is the section on building relationships with influencers and other authors of high credibility and authority. Check ou the article here:

https://www.crowdcrux.com/ways-to-get-your-product-reviewed-by-bloggers-and-influencers/

9. Spying On The Competition

Determining what marketing strategies your competitors use can help you achive great insight into what it is they are doing that makes them so successful when it comes to earning business. This tactic is known as spying on the competion. It is absolutely mandatory for you to be aware of your competition's content-marketing efforts as well as their link-building and earning techniques.

A great tool for accomplishing all of this is Monitor Backlinks. This service allows you to spy on your competition by monitoring what links they have earned on a weekly basis and also the tools that were used to get those backlinks. Additionally you can check your own earned backlinks and see which ones are bring you the most traffic. Check out their site below:

https://monitorbacklinks.com/

10. Write Testimonials On Other Websites

A method that in and of itself is a common practice with many is to provide genuine testimonials for products on for sale on other sites including those that you actually use. The strategy only takes a few minutes to set up and as a result you may receive a solid backlink from an authoritative site to your ecommerce site should you be successful.

Conclusion

Building quality backlinks to you ecommerce business site can seem daunting to some at the beginning. But if you persevere it gets easier over time as you become more adept at taking the necessary steps to make all of this happen. So, keep track of the backlinks your website is getting by using tools like Monitor Backlinks, Ahrefs or Majestic. With time and lots of effort on your part you will see begin to see the traffic to your particular site increase as your backlink collection grows.

Jeff Morales

Guest Writer

Entrepreneur and Online Marketer

This content is accurate and true to the best of the author’s knowledge and is not meant to substitute for formal and individualized advice from a qualified professional.

© 2019 Jeff Morales

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