10 Pointless SEO Tactics You Should Have Stopped Following Already
We know; your browser’s stash is stuffed with links directing to various websites with basic SEO tactics and tips. All juicily laced up with attention-grabbing titles such as “top SEO tips for 2015”, “SEO Tactics Every Blogger Must be on the Know in 2015” or any other title that literally calls you to flick through the content. Lifted off blogs, polished, and reworded to appear fresh, despite loading the same old tripe Google and other search engines rendered pointless some time back.
Well, if that sounds like you, then it’s high time you considered culling some of the links you have in your bookmark. It’s 2015, and some of the basic SEO tips you keep getting from greenhorn bloggers masquerading as some SEO leading lights no longer cut it.
The bottom line is that a good chunk of the SEO tactics you’ve been aptly following to the hilt to garner more traffic are either outdated or utterly pointless.
That being said, here are the10 overly-simplistic SEO tactics that translate to total time wasters:
Keywords Meta Tags
Keyword Meta tags were all it took to secure the topmost ranking in the search engines. That was way before spinning tools and software were developed and web owners started using subterfuge to attain the same feats.
Webmasters gave no monkey’s about the quality of content they posted on their blog. So long as the keywords were sprinkled 10 or more times in the content, they were rest assured of higher rankings in the search engines. This went on for a while until Google got tired of black hat practices and decided to pull down their Meta tags plug. That was in September, 2009.
But five years down the line, some self-proclaimed SEO gurus still see the need to add a royal harsh tag on Keywords Meta tags as part of the theoretical million dollar SEO strategies they keep giving.
If you’re among the bunch that still embraces keywords Meta tags like it’s some new holy grail of SEO, here’s our piece of free advice; instead of wasting your time on keywords Meta tags, why don’t you work on developing the content you run on your website or blog so you can naturally start attracting more viewers?
Too much Blogging
As counter-intuitive as this may sound, pushing to publish multiple blog posts in a day won’t get you a higher ranking in the search engines. If anything, this would only sap the time you could otherwise have used to come up with tactical SEO elements.
Our advice; sit down and come up with a realistic calendar that gives you time to get your hands on quality content. Stick to this calendar, even if it means publishing one blog post a month. That way, you won’t be running into the risk of hurting your lead generation along the way. And it’ll just be a matter of time before you figure out a tested frequency that would ensure you maintain a steady stream of loyal viewers.
You Must Sync Your Blog with Social Platforms
Make no bone about it, social platforms such Instagram, LinkedIn, Twitter, Facebook, Quora, SlideShare, Google +, and Pinterest among others, have their own perks with regards to SEO. For one, we need them to maintain an active profile and engage our readers.
But is your target audience really on Facebook? Is Pinterest generating you enough leads? Or have you ever sold anything via twitter?
If not, go ahead and reevaluate your options. In other words, if a given commitment isn’t generating enough returns to match your effort, feel-free to shut down the page and direct the energy elsewhere.
Too Short Content
Online readers are well known for being lazy. Given two blog post with almost the same type of content, they’ll jump for the shorter one.
That’s what we knew. Until recently when Moz conducted a thorough research and came up with some surprising discoveries that were like the red-pill we badly needed to know how our readers’ minds operate.
According to Moz, online readers are more attracted to a web page with a few thousand words blog post than one with a hundred or so words like we were told.
So if you’ve been holding yourself from writing a long blog post for the fear of upsetting your supposedly lazy readers, then it’s time you let your guards down and gave them whatever length of content you have in mind. And the longer it gets, the more they’ll be coming back for more.
Submitting random posts to random blogs owned by indolent bloggers banking on your effort to gain traction in their websites has never been a worthwhile SEO strategy.
Even way before Google panda updated their algorithms, submitting a blog post to GoArticles or EzineArticles wasn’t a strategy you could count on for a higher traffic stream or ranking. But desperate bloggers, mostly because of being oblivious of how the SEO world operates, kept supplying such sites with content as their own blogs pined and eventually died off.
Worse, some bloggers still believe that doing a lot of article submission in 2015 is what they need to draw traffic to their blogs and websites.
Unless you’re submitting your article on Forbes and Huffington, article submission is an utter waste of time.
A safe bet would be to start getting along with bloggers. And instead of working on article submissions, start guest blogging to bolster the value of your website and get exposed to a larger audience.
Link exchanges or reciprocal linking as also known is just that—swapping links with another website. But to some shallow-minded webmasters, it’s an invaluable strategy every blogger must be utilizing for a higher ranking. Really!
Unless you’re using a link to direct your site’s visitors to another website with more information about the subject you’re discussing, then link exchanges is a total waste of time. Take it as an endorsement, or hooking your readers to more information and quality content, otherwise we wouldn’t consider this as a serious SEO strategy in 2015.
Duplication of Content
Whether you’re copying from your own website or others’, content duplication is a strict no-no for anyone concerned about their website’s ranking in the search engines.
Content rewriting or, worse, rearranging of words so it may appear a little different when it’s exactly the same thing you’re feeding your viewers could have worked a few years back. But after search engines beefed up their algorithms, content rewriting and rewording stopped paying off much.
The same applies to title tags and product descriptions. If you can’t come up with something more original, then copying is not an option. You can draw inspiration from someone’s blog post, but making a word to word rewrite can detrimentally affect your ranking.
Cloaking is a black hat SEO tactic that may land your website in big trouble with the search engines and botch up all your effort. You may be lucky, but if you get caught the penalty will certainly be too much than you can take.
Basically, cloaking is a black hat SEO practice of designing a site that sends a different thing to the search engines and something else to the reader. Its use is a common place in the blogosphere nowadays, but if you have any intention of building a successful website, then this is never an option, especially in 2015 when Google is putting an all-out effort to improve the efficiency of its algorithm.
There’s no excuse for cloaking if you get caught. The least you can expect is getting your domain name banned from the search engines, permanently. For a rookie who’s getting started, just be wary of the pitchy webmasters who promise to get you a top SEO ranking in a fortnight.
There was a time when more backlinks could translate to a higher ranking. But that’s no longer the case. Things have completely changed as far as SEO goes.
The number of backlinks no long counts. What matters is the quality and relevance of the backlinks you have.
So instead of sprinkling backlinks all over a webpage focus on the relevance of the backlinks you have. In other words, if the backlink you’re about to patch on your blog post is not in any way related to the content you have, then don’t expect anything good to come out of it.
More Pages more Traffic
Contrary to popular belief, having more pages on your website doesn’t warrant more traffic. If your pages have too much run-on-the-mill content as with thousands of blogs online, don’t expect traffic to flow in droves simply because you have an impressive count of webpages.
According to the latest Google panda update, there’s a penalty for sites that swamp their webpages with mediocre content.
A case in point, Go articles and EzineArticles were once ranked high. A few years back when the quality of content didn’t matter that much. They dominated the search rankings, but ever since Google panda updated their algorithms, they no longer feature anywhere at the top of search engine results.
Take a cue from Quick Sprout. It’s among the few sites that clock up to half a million views every month, yet their blog posts count doesn’t event hit a thousand.