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12 Best Search Engine Optimization Tips - On-Page SEO Tips

Updated on July 25, 2017

In this article I will provide you with 12 best search engine optimization tips that will be relevant for On Page SEO. In this article I will focus on Google SEO strategy, other search engine ranking strategy is slightly different but till date Google is the most popular search engine. You must have experienced that SEO is becoming very competitive and also very confusing as Google is updating its search engine ranking due to which many of the old school SEO strategies are not relevant. For latest updates in SEO checkout my website .

You must have read lot of seo tips and tricks on different websites or blogs. On one website you must have read particular method of Google seo, by the time you understand and start to implement it you realize that the search engine optimization technique does not work anymore and your method might lead to red flag by Google. It becomes so frustrating and confusing as to which Google seo strategy works and how to implement that strategy.

As Google updated its search algorithm with panda,penguin and recently hummingbird lot of site have fallen down from ranking, this is a good opportunity, as now there is good scope for ranking if it is done the right way or in other words as Google wants it.

So here I will present 12 SEO tips that should be working even for future Google update. I would like to mention disclaimer here that these tips should not be used to claim any losses, for all purpose this article should be treated as entertainment value.

One thing is very important to remember that Google wants to provided highest quality content relevant to search term in its search results, and our effort should be to satisfy its requirement, this one golden thumb rule if applied correctly than non of the Google search algorithm updates will affect your ranking.

Since content is the main focus of Google In this article I will be talking only about on-page SEO, it is my belief that if your content is of good quality than back-links will get created naturally exactly as Google wants


Keywords: Focus on topic of content

Well recent Hummingbird update is not just an update but it is complete change over of the search algorithm. All these days more focus was on keyword, keyword in title, keyword in meta tags, URLs, keyword density, etc, all this is still necessary but now it is now more about topic of the article, your article should include more keywords that are relevant to topic.

Over the years Google has studied search trends and has made great effort in improving synonym identification and concept grouping. This means your article should have as many keywords that are synonym to main keyword and also all the keywords that are related to topic, also combination of both. This will give impression that the article is highly related to the main keyword.

Article Quality
Article Quality

Article Quality: Write Longer and Meaningful Articles

There was a time when 250 words articles used to do well in search engine ranking but after panda update we have past the age of short articles. Many websites have suffered ranking because of small article especially corporate website which hardly post long articles. Well you cannot continue to have such small articles in your website, few of such pages won't be a problem but if bulk of the webpages are of such type than your site can get panda bait.

There are many website that have seen success with 1500 words articles, so if you are someone who writes short articles than you can combine them to make it long article but the main focus here should be to make it a meaningful article and not bother too much about word count. Your content should be well written, grammatically correct and very much meaningful. The best way to write long articles is by creating list type or combining features and benefits.

Fresh Content
Fresh Content

Increase Audience: With Unique and Fresh Content

One of the main focus of online marketing should be to increase the audience for your content. This can only happen if you focus on creating fresh content, what I mean is that writing new topic which others have not touched upon. This will help in increasing your audience base.

As result your circle of influence will increase in Google+, Facebook , twitter or other social media. Writing a new content does not only help in increasing readership but it also helps in increasing crawl frequency and depth of your website. You have to have a mindset that content on your website is for generating awareness and trust. Having this kind of mindset will help you with more topics to write about.

Bounce Rate
Bounce Rate

Bounce Rate: Visitors Engagement on Your Site

How much time does visitor to your website spent or in other words bounce rate. Well if you are having a meaningful content and giving what visitor wants than he will be spending more time on your webpage. Increasing user engagement on your website can reduce bounce rate and thereby increase the chances of better ranking.

User engagement can be improved by not only having good text content but also by having good webpage design, better layout of page, good fonts and line spacing arrangement, better navigation and link presentation. All these factors can effect immensely on the time, bounce rate and user engagement statics.


Advertisements: Too Many Ads can Get Penalized

How many ads and where do you place your advertisements?, well having ads on your website is not a problem but if you have too many ads or inappropriate ad placement can cause penalization. You have to be cautious about text link ads, they should be content matching. Automated phrase link advertisements should be avoided.

If there are any kind of advertisements like popups or interstitial advertisements that can cause interference to the ability of search engines to crawl your website than those ads should be avoided.

Title and Header
Title and Header

Titles & Headers: Create Meaningful and Attention Garbing

The rule for writing SEO optimized title tag and header have not changed but there there could be change in Google title tag algorithm. Can you still continue with optimizing title tag for keyword or multiple keyword? so if you are optimizing your content focused on topic and not on keyword than obviously your title should be based on topic.

You have to choose right keyword that you want to use for title tag and header, consider a term which is having highest exact match search volume and optimize it to create a meaningful and attention garbing title tag.

If that keyword cannot be optimized than opt for another keyword that could be optimized such that the title and content relate and very much focused towards topic. This kind of optimization will gain ranking for longtime as its social circle will also become strong.


Description: Should be Focused to Increase Click-through Rate

There is no much change in optimization of meta description tag. Avoid duplicate description tag, make sure that every page on your website is having different description. Keyword stuffing in description can raise alarm so the best idea is to focus on increasing click through rate.

Also you enticing description should be written within 150 word this is to ensure that non of the words get cut off and the actual massage is presented as it is written to increase click-through rate. Google also might intend to pushup ranking of sites that have better click-through rate.

Structured Data Markup
Structured Data Markup

Structured Data Markup: Think Before You Implement It.

You must understand that search engines like Google, Yahoo and Bing show the search results in the data format they want to, so that their visitors are provided with the best and maximum information about a topic.

Employing structured data markup in your site you will be providing maximum information to the search engines and the visitors will get the required information from the search engine. So there is a possibility that the visitor may not come to your website, while you want that the visitors should come to your site and take some action or get lot of other information not shown by search engine. So you need to think before you implement it.

Having said this there are some structured data markups which are best practices and must be implemented like publishers and author tag.

Keyword Stuffing
Keyword Stuffing

Keyword Stuffing: Avoid it or Hide It

Talking about keyword stuffing is like an old school talk and by now all the SEO followers know very well that keyword stuffing will be penalized. But there are some kind of website like shopping cart where it is possible that same keyword appears many times may be as a category or titles of products. So will this not affect your seo and thereby ranking.

If your website is old and authority site than it may not get effected much but if it is new or about 2 years old than better be careful with keyword stuffing. If you want to show keyword to search engine than use HTML if you want to hide than use image, java-script or other media.

Page URLs
Page URLs

URLs: Keep It Readable

Well as for URLs you can continue as you were doing earlier, that is keep the urls readable. A readable URL gets better click through rate in search engine as well as with back-links on other pages. In Google search results a better readable url has more chance of being clicked than other short or non formatted urls.

Also if you hover mouse over a link on any webpage you can see the url at the bottom of browser, since the anchor texts are few words the visitor may not understand the topic of that url. But if the urls are readable than the visitor understands the topic and hence there is more chance of getting clicked, thereby traffic.

So make sure your CMS has a feature to create url similar to that of title for that post, if your CMS is not having this feature than better change your CMS to the one where in you can create URLs as you wish it to be.

Page Load Speed
Page Load Speed

Speed: More Important to Reduce Bounce Rate.

Although there are claims that speed of the site does not account much for the search engine ranking, but it will surely effect the visitors patience and thereby increase bounce rate. If you really want to know the speed of your website, than try to open it in a busy local network. If it can open quickly than your site speed is okay.

Remember that if the site is loading very slow than the visitor will close the window and switch to another site, this will increase the bounce rate. Google gives lot of important to the time spent by user on a particular page that is bounce rate. So your bounce rate should be low, even fraction of milliseconds can help you reduce bounce rate. So try to design sites that will load faster.

Website Crawl
Website Crawl

Crawl: Ensure Your Website Can Be easily Crawled

Unless your webpages are not crawled they cannot appear in search engine results. So you have to make sure that all your webpages are crawlable. Also make sure you use proper meta tags like index, noindex, follow tags etc depending on which pages you want to be crawled and which you do not.

Also ensure that the search engines have crawled the webpages that have been recently updated. If you find that updated pages are not crawled than it might be problem of your domain authority. This problem can be resolved by better internal and external back-links.

You have to make efforts to get the pages you want to get ranked be crawled faster and frequently updated. Do not leave it for the chance.


This was the roundup of 12 best on page On Page SEO tips . I hope this article will be of some help for you. Please subscribe and follow as I will be posting my next article "12 Best Search Engine Tips - Off-Page SEO Tips.


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    • profile image

      sunil 2 years ago

      I didn't thought that anyone can write this informative article.. do visit my blog and thanks for the share ..

    • Stephen Godwin profile image

      Stephen Godwin 2 years ago

      This is a great article. I just published my first Hub and it is related to this same topic as well. Great information.

    • SanDeep Chouksey profile image

      SanDeep Chouksey 2 years ago from India

      Very nice and very informative hub. Nice and easy to understand. Thank you for the great and important information.

    • Adambale profile image

      Adam Bale 2 years ago from USA

    • micko27 profile image

      Mirjan Stojanovic 3 years ago from Belgrade

      Really nice and useful article. But I have one question. If I do not have google analytics installed how google can know my bounce rate ?

    • profile image

      Rdy 3 years ago

      thnx bro!

    • profile image

      Fleetwood Conference Centre 3 years ago

      Very helpful article for us at The synonyms tip will be useful moving forward. Thank you!

    • profile image

      Host 4 years ago

      I just made a new website regarding web hosting comparision and I want to target "Top 10 Web Hosting Sites" so any idea that how long it could take to get on first page and how many links should i get on daily basis?

      Your reply would be highly appreciated.


    • profile image

      Kashif 4 years ago

      It does not make any sense at all what you are trying to tell here. Very poor article.

    • profile image

      mark 4 years ago

      Hi there. i want to get some backlinks on my site, i try manually but never appear linked to my site.

      can you tell me what to do.

      also the keyword is in high competitive so i don't know what to proceed?

    • profile image

      Nikitha 4 years ago

      That is very useful information, thanks!

      Awaiting for your next article about Off-page tips

    • Anandkg22 profile image

      Anand Kumar 4 years ago

      Hi Nivil, about link exchange I feel anything done too much is bad and it also depends on the credibility of the link exchange website. If search engine has bad record of certain link exchange website than the site's linking it also well be effected. So better avoid.

    • profile image

      sanna 4 years ago

      my e comerse site how much time to get reach tope 10 possession?

    • profile image

      nivil 4 years ago

      thank u for the info.....what is the status of link exchange......

    • profile image

      Zafar Iqbal 4 years ago

      Hello Dear, I would like to thanks you to share like this important post. Excellent website, posted nice article as well as informative post and helpful for other people who want's to gather knowledge about of website and search engine optimization. I really liked your website. Please keep writing posting to help others. You can also check my website which is all about Search Engine Optimization.

    • profile image

      Shyam Mohan 4 years ago

      Thank you very much for this valuable information. After hummingbird

      algorithm i totally confused how to do off page seo. the confusion solved

      thank you once again.

    • profile image

      Great Entrepreneur - Peter Zmijewski 4 years ago

      Great article these all stuff about SEO are very much effective and good for increasing traffic to your website. Thanks for sharing this wonderful post.

    • profile image

      Mark 4 years ago

      I am looking for redesign and SEO of my website .Is anybody's there who can tell me the estimate and perform this job for me.I will only prefer people from States.

      Here is my website.



    • profile image

      dominique 4 years ago

      hi, thank you for sharing this.

      It seems some of the old school methods still works with up to date SEO optimizations. Others have some updates and all.


      Please do check us out also at we do detailed training for those of you guys who needs it. =) Hope you don't mind me sharing a link. Thanks

    • profile image

      LapCool 4 years ago

      very useful it to us. I made new blogger blog how to seo it http;//

    • Anandkg22 profile image

      Anand Kumar 4 years ago

      Hi Vikrant, thanks for your comment, as I have checked your site it seems that the bounce rate of your site has increased. This I suspect it to be because of slow loading of your site. I think your site is loading slow because of too many advertisements and JavaScript. Google flags sites with more advertisements than content. I think you should try reducing advertisements and optimizing site for quick loading and also positioning adds for higher CTR.

      Best of luck

    • profile image

      vikrant 4 years ago

      well, this is actually what i was searching for and got it here. I need a help in finding a solution that why my blog is not getting ranked properly as I have tried everything like writing long posts and short posts as well but nothing is really working like once it was. So, can you help me out...... thanks....

    • profile image

      Saurabh Dutt 4 years ago

      Great article. First of all it is easy to understand and better to learn.


    • profile image

      Manoj Kusshwaha 4 years ago

      Nice tips for seo i was using old techniques now i will shift to new strategies.Please give me some tips for my website

    • profile image

      Jared 4 years ago

      Very helpful for my team at

      synonyms are certainly key and keyword stuffing is a big no-no

    • profile image

      Kasi 4 years ago

      Nice Article always makes the website better rank in search Engine Results Page (SERP).

    • profile image

      Nathan 4 years ago

      Perfect article, simple to read, informative. I have a a lot of work to do by the looks of it.


    • MattBangkok profile image

      MattBangkok 4 years ago from Bangkok, Thailand

      Great update! Thanks a lot for your effort. Working as seo today is getting really hard and everybody need to share info to get fresh update. We are working hard to rank our business:

      We are a car rental bangkok based. If anyone will pass to Thailand please feel free to contact us. We are the only company providing luxury sport cars for rent in bangkok and pattaya. Thanks again for the spaces :)

    • profile image

      David Wilson 4 years ago

      Read all of your tips and found useful.

      Before reading this post , i knew only two On page SEO stratgies but in these tips some of them are off page also?

    • amiebutchko profile image

      Amie Butchko 4 years ago from Warwick, NY

      Very nice and very informative hub. Nice and easy to understand. Thank you for the great and important information.


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