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15 Reasons Why Ux (user Experience) Is the King for App Success

Updated on June 22, 2016

The deal breaker or maker.

The Truth About Content and Experience.

Bill Gates words at a convention about content being the king for the success of any business may seem slightly irrelevant to the app market.

User experience is about the layout of every element, compartmentalizing the time to make sure that every component on a screen is properly structured and responsive, accommodating the user’s muscle memory to naturally advance throughout the software’s flow. Great user experience also takes use of a heavy dosage of strong information architecture, ensuring that users don't hit the brick wall of a dead end and are forced to interact with unresponsive or poorly coded junk components..

User experience is all about giving your users full freedom and letting them have fun with the app.

Whether your app showcases all of the search hits for a website or shows the best and nearest restaurants, the best user experience cements the relationship between the user and the software.

People are no longer moved by attentive and flashy visuals. The market, just like the universe, is ever expanding and with this expansion comes the difficulty of maintaining that same level of satisfaction. Put simply, as the advent of technology and access to application development software reaches new heights, everyone and anyone with access to platform can create apps. A serious part of the market is thus introduced, competition, grueling and ever demanding.

So as the level of competition escalates over the years, app creators and designers are exceedingly put to the test. As a result, user experience has occupied a throne equal to that of content, perhaps even more so. Here are fifteen reasons to why user experience is truly the unmatched king of an app's success:-

The spectrum of user experience.


Any user that falls under the fallacy that an app is not worth his/her time because of erroneous or confusing interfaces, will surely never use the app more than once. But provide a meaningful experience and the user understands how it works. And with the added understanding, comes the inquisitiveness and eagerness to further explore the app, which is highly advantageous to the app maker.


Usually the success of any app, like any recently established business, is highly dependent on the public's response during the first six months. An app is more likely to succeed the test of time and maintain its popularity if the initial users generate a positive response and are well catered to, resulting in widespread circulation and profit.


While inbound is a marketing term, its roots are deeply ingrained in all spheres of promotion and selling. One of the major philosophies of inbound is that all interactions must give some value to the user/consumer otherwise there is a decay in user relations. Such a decay can be seen in the form of negative reviews and app hacking caused by infuriated customers.

The data speaks for itself

The umbrella format.
The umbrella format.
The umbrella format in effect.
The umbrella format in effect.
The demographic has spoken.
The demographic has spoken.


If people are not satisfied with an app and stop using it, the most obvious conclusion is that their expectations are not being met or not enough value is being offered. So if the app frustrates or annoys users, the application will be attacked with bad reviews and hateful criticisms.

The most common reasons stem from poor user experience. This includes high battery wastage, unresponsiveness, wrong data or errors. If an app fails to set a positive first impression, it is most probably going to be terminated.


The users are what make the story behind any app into a success. If users are satisfies with the service that they receive or find any discrepancies or shortcomings, the next best thing would be to receive feedback and see what the public feels about an app. But be warned, a disastrous experience might not even give back any feedback at all.


Stepping into the market isn’t enough for a company to maintain itself in turbulent conditions. In a world dominated by big data and information, knowing more than your competitor makes all the difference between winning and losing. Knowing not just people think of you becomes important but also what people think of other apps. Such data is always found through surveys and questionnaires from interested satisfied users.


Many companies make the particular mistake of spending extensively on marketing while undermining on app development which usually results in a furtive user base that is subjected to cold calls, emails and ads. All these lead to a negative experience which can be prevented if app developers devise methods to make the app user friendly and educate the on how the app is best for them.

This eliminates the need to invest additional costs in marketing and brand creation along with drastically cutting down search engine optimization costs.


Apps come and go but the support of users is always here to stay. The best to keep business and popularity afloat is by keeping repeat customers engaged through app patches and updates. Apart from this personalizing with the user on how the app can benefit them is sure to keep users coming back for more. This is best achieved with a useful, enticing and highly useful user experience.


So you’ve got a majority of users on your side and they finally trust not just your app but also you. Time to promote your content and other products to your potential users. Just remember that what is being sold should match their needs in order to keep the positivity train on its rails.


The final step of any inbound strategy in marketing is to convert customers to promoters. If the user feels content with the company's, or in this case, the app's response in relaying a friendly experience he/she will thus be fit to promote the company on social media platforms. An important feat for any app developer.


Forbes and The Wall Street Journal say that companies with a history of providing great apps and phenomenal user experiences usually share a large chunk of the market so much so that they can actually fluctuate prices but with no changes in the demand. Usually this is backed by providing all users whether old and new with a deeply stimulating experience of the app.


Studies have always shown that even in dire financial situations, an app can always survive the worst of any economic onslaught as long as it receives funding through platforms like Fundme and Kickstarter.

Several doomed apps have been resurrected at the hands of potentially great users who were sure that the app that they had funded was worth its uses and reliance.

How important is user experience to your usage of an application?

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If app developers and users develop a friendly relationship interwoven over communities and forums, the need to optimize apps and websites becomes a hassle of the past. Interested users openly contribute to the development of the app and provide useful coding and support.


With good user experience, app developers are bestowed with the option of maintain future communication with specific clients and users who feel that the application has truly improved their lives. Such future communication is always ripe with what the user wants and would want in the coming time, which is highly crucial to app developers.


While all companies are inclined on churning a profit, no company would be interested in being perceived as a gluttonous sycophantic organization. Unfortunately, a negative user experience usually results in such perceptions which give rise to user disapproval and drastically affects sales along with company image. Sources such as Hubspot Academy assert the need of projecting apps as user friendly, valuable and most of all ad free.

How likely are you to return to a website or an app if the user experience is to your taste?

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