- Internet & the Web
Tips Plus 21 Suggested Social Networking Sites for Little Book Stores
A Little Help For Little Book Stores
Many small business owners of book stores are having a tough time competing with big name book stores, online book sellers, and Kindles. Although, I think that a cozy "mom and pop" bookstore can have so much more to offer than any big name bookstore could ever have.
I remember my favorite little book store. Found on a quiet side street in the historical downtown area of Sanford, Florida, they held a poetry reading once a week, sold local artist's paintings and had great coffee. The owner was like a father type figure for many young people of the area and it was a pretty "cool" place and hardly ever without patrons. I looked it up today and it's not there anymore. It's been over ten years, but I still remember it fondly.
In this hub I will name some of the best social networking websites for small business owners to use for "getting the word out", so to speak. However, I also want to briefly share some marketing tips that hopefully can help the owners of little book stores stay in business and increase their flow of patrons.
- Don't give up! Be innovative! Use the space that you have to cast a wider net. Have art exhibit days, wine tasting days, and sell organic coffee. Let local artists have an amateur night, where they can read their own poetry, or show off their talents.
- Get a website or a blog.
- Set up a(n) (e)mailing list to keep existing customers up to date on specials and deals to keep them coming back! It's easier to get an existing customer to come back, than it is to attract a new one.
- Sell books online or scan the book and create an option to download if possible. You can use Affiliate marketing sites such as Amazon, Ebay, and Clickbank to sell books.
- Use Social Networking sites to advertise sales, poetry readings, book signings, giveaways, customer appreciation deals, customer appreciation days, wine tasting, art exhibits, and anything else you might want existing and potential customers to know about.
So which social networking websites can a little book store benefit from? Let's take a look...
Social Networking Sites Specifically For Book Lovers
- Anobii.com is a site that is designed to “bring book lovers together and encourage reading.”
- Goodreads.com is a place to "meet your next favorite book."
- LibraryThing is a site that lets you catalog your books.
- Shelfari is a global "community-powered encyclopedia for book lovers."
- Wattpad "Great stories bring [readers and writers] together!"
- Weread is a place where you can find books, authors, and more!
- Amazon.com sells many things and books are things that it sells well.
General Social Networking Sites
- This site allows users to create a personal “page” that can be used to share information with other specific users. It can also be used for advertising by buying ad space. The site boasts over a billion users and the site connects relevant ads and pages to users by using user generated keywords and searches. Users can create pages that promote an idea, a community, a business, and just about anything you can think about. Users can “share”, “like”, or “comment” on posts that have been made by their friends, family, or “pages” that they have “liked” or “followed”.
- According to the facebook page, their mission is “to make the world more open and connected.”
- Bebo is a general site that lets you share your life in creative ways with friends and family, while discovering what is happening with them and even around the world.
- Share images that can, but don't have to, be linked to your website or blog. You can “pin” these pictures to different “boards”, such as “Book signings”, “New arrivals”, “Christian section”, “Fiction section”, “meet the Owners”etc.
11. Google +
- “plus” anything (a website, a blog post, picture, etc) and thereby share this with the people in your “circles”. You can customize your “circles” by given them different names such as “acquaintances”, “friends”, “family”, etc. All you need is a Gmail account and you can start a Google + account.
- A blog is just a simple site that you can use to tell people anything, share pictures, links, memos, etc.
13. Tumblr - a site that allows you to share anything with the world.
14. Twitter- "tweet" (share a short message) about anything.
- share pictures of book signings, events, covers of books, etc.
- a site that allows you to store your photos so that you can share them on Facebook, Reddit, Pinterest etc.
- A blogging that can also be used to make a website as well.
18. Fuel my blog
- promote your blog with other readers and submit a blog for review.
- A place to share any kind of news or commentary.
- A place to manage your professional portfolio and network with other professionals
- a way to set up meetings at your business location for poetry readings, book signings, etc.
My wish is that small business owners of book stores "get with the times" and don't fade out. I hope this hub helps!
You give some great ideas for how to attract customers, too and make the most of the local, community feel of a small book store. Running events, like exhibitions and readings is a great idea. I used to live near a book store that gave puppet shows on Saturday afternoons to bring the kids and their parents in. It was great.