3 Lessons that LG should learn from the success of OnePlus
You might think that a company like OnePlus is set to stay in the shadows and is only known to professional users, but now we see that OnePlus products have been very successful in the US market, and even now, through partnership with the T-Mobile telecom operator, More of this company's phones are sold in the US market.
But this article is more about LG, a company that once performed well in the smartphone industry, but has long been away from that era, and the latest smartphone is the LG G3. The company's mobile phones ranked third in the US market, which is no longer seen on the US market or in other world markets.
1.Continuous focus on the main goal
The OnePlus had a clear goal from the start; the company wants to market the best mobile phones at an affordable price. This approach was not just about mobile phones, but it's also evident in the company's marketing approach. For example, on social networks, long before the introduction of the new phone, the company is keen on encouraging fans to introduce new products.
Of course, not all of the phones in the company have been successful, for example, we can point to a broken OnePlus X product. But the company, by making better and better models, has been able to attract a lot of attention and sooner than many rivals offer new and exciting possibilities.
But in the meantime, LG's homework is not clear. The company spent many years developing the curved handsets, and the technology went into phones such as G Flex and G4, but eventually dropped it. A few months after the introduction of the G4, the company introduced the V10 series of V phones, which was supposed to be a major competitor for phablets like Samsung Galaxy Notebooks. The V Series phones in the upper part of the display featured a very slim display that displayed more information or allowed users to access app shortcuts, That you can find them in big online shops like Amazon or Digikala. After two generations, this slim screen was dropped from the V Series.
LG then tried to test its chances of modular design with the introduction of the G5. LG's goal of making such a smartphone was that users would be able to add more features to their phone by purchasing separate modules. The project was soon defeated due to lack of user satisfaction and lack of significant business partners.
Then the G6 and G7 phones came to the end, which was altogether very good handsets, while at that time they were considered one of the few flagships equipped with the Ultra Wide Camera. Meanwhile, LG has turned the V series phones into "G" series "Plus" models, which means that the other two handsets did not differ much from one another, and one of them was another.
Now, LG has introduced the G8, the only feature of which is the use of a strange system to detect hand movements, for example, users can run an application with their own hand movements and, at the same time, do not have very precise performance. In addition, we should point to the LG V50, which is almost the same as the G8's 5G modem.
As you can see, there is no coherent vision of LG's activities. There is no goal and no focus, and only this company adds new features to its flagship players each time, which will soon leave them to spend their time and money on the next glamorous feature. As a result, there are no identical identities between LG handsets.
2. Making an identity and accepting it
Over the past years, OnePlus has added a lot of features to its handsets, but the company has added these features to the main purpose and user satisfaction, and at the same time, for each of them to a large extent, marketing to customers from the existence of They will be notified. Most of these marketing efforts have been made by doing a lot of costly work such as advertising campaigns on social networks.
All in all, OnePlus focuses on the development of effortless phones that are unmatched in terms of flamboyant features, and generally have a lot to say in terms of functionality and bring a user-friendly experience to users. And the company, in line with this goal, makes the phone, advertises for them and ultimately sells them.
Meanwhile, LG regularly pays huge sums of money for technologies that have no future. Now, the company is hoping that the user's manual motion detection system can attract users' attention, which will surely sooner or later come forward with this feature. Perhaps LG's handsets will be able to take advantage of stereo speakers and put off the Bombax speakers.
3. The ways ahead for LG
The problem is that if we put away these glamorous features out of LG's handsets, we would be faced with impressive and efficient handsets. The G5, G6, and G7 phones had a lot to say, and the V30 was one of the best 2017 handsets that did not pay much attention to it and the V40 is a good successor to it.
In other words, LG flagship phones like the phones of the Plus Plus feature a lot of features, but customers do not know this. Customers are seeing ads about features that they do not need, and do not know if these noisy features will go down to the next generation. LG's phones do not have a solid identity right now, and marketing is hard for them.
Ultimately, the most important lesson that LG should learn from the success of OnePlus is its ability to rely on the ability of its handsets and to stop the development of unobtrusive but costly features that leave them very soon. In the meantime, it's best to spend on these features in the software sector so that the phones of the company regularly receive software updates, and eventually lowering flagship prices can have a significant effect on the increase in sales of the phones of the company.