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4 Factors to Consider for your Social Media Classes

Updated on January 5, 2013

Social media (websites like Facebook and Twitter) isn't just a passing fad. It's changing the way the world works. Advertisers get detailed data, companies make changes based on online protests, news travels quickly, individuals share their thoughts and interact with friends and strangers alike across the globe. Just like the Internet changed the world and how we all interact and do business, the changing face of the Internet will too.

So, how can you keep up with the changes? More and more employers value social media skills and those who work from home can make income off of those skills. Keep in mind that social media skills aren't just how to update your personal Facebook status -- There's a lot to learn from advertising to posting schedules to fan recruitment.

The good news is that if you get in on the ground floor of this emerging field you can get your education in it for cheap. Universities are just starting to get accredited degrees in this area and for now, a lot of the education options are online. Anyone with any formal training at this point in the game has a huge advantage.

What to Look for in Choosing your Education Venue

1. Does it work with your schedule?
Are class lectures at certain times on certain days? Are you available at those times? How long is the program?

2. Is it affordable?
You want to pay some, but not too much. This will all depend on your own budget, but keep in mind that this is an investment, not an expense. If it's free, you will get what you pay for.

3. Is it a trusted/known name?
Is it an accredited university? Is it an online institution with references and success stories?

4. Do they help you succeed after graduation?
Will your professors be valuable and accessible contacts after your classes are done? Do they offer career services?

For me, HootSuite University was the one that answered "yes" to all 4 questions. I knew the name and used HootSuite already for my social media management so I trusted them to take me to the next level. The video modules let me go at my own pace and it was a cheap price (but having it not be free was something I was looking for, so it would be more official). Being added to the listing of social media consultants on their website and on Twitter has gotten me exposure to get my business going.


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