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5 Best Marketers Every Newbie Needs to Follow on Social Media

Updated on June 21, 2019
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Why don't you follow your favorite industry expert on social media and learn how to make it in content marketing? Best of all--it's free!

5 Best Marketers Every Newbie Needs to Follow on Social Media

Learn from your favorite industry experts and thought leaders on social media.

5 Best Marketers Every Newbie Needs to Follow on Social Media

If you’re like me, you love social media. Perhaps keeping up with your circle of friends on Facebook is a daily must-do or you’re simply hooked on the Twitter wars.

However, sometimes you want to read the serious stuff. In fact, these conversations are what everyone, old hand or newbie needs to follow on Social media.

Who doesn’t?

Social media isn't all about entertainment. Many people follow their favorite guru and learn in the process. Likewise, industry experts engage these cyber networks to reach out to their fans and educate them.

This leads us to:

Marketers on Social Media

Marketers on social media come from all positions within society. Generally, they either run their own business or carry high standing in a big organization—others have attained celebrity status.

One thing they all have in common is that they’ve built up a relationship with their social media followers.

These marketers concentrate their efforts on attracting prospects seeking a difference with their purchases. This makes people who aren’t into the field follow them on social media.

They endeavor to emphasize social and ethical values in their marketing strategy online. This is because the far-reaching effects of social media makes them extra careful in order to not negatively affect their business.

The marketers leverage the basic fundamentals that cut across all areas of marketing to influence their fans. Their prowess makes it easy to sway their decision-making process.

This, in turn, encourages other influencers and thought leaders to use their services—furthering their own skills and knowledge.

Top 5 Marketers to Follow on Social Media

Here are my five best marketers courted by influencers and thought leaders—who I believe every newbie needs to follow on social media:

1. Joe Pulizzi

Joe Pulizzi is well-respected as one of the world’s foremost content marketing experts. He’s the founder of the Content Marketing Institute (CMI). This organization hosts the world’s biggest in-person marketing event on earth—Content Marketing World.

Inc. Magazine regarded CMI as the fastest growing media company two years running (2014-2015). Also in 2014, Joe Pulizzi won the John Cadwell Lifetime Achievement Award given out by the Content Council.

Joe has given talks at more than 200 event locations and 10 countries relating to content marketing practices. Beyond the public speaking, he’s also an established author, his novel “Epic Content Marketing” is recommended as a “must-read” by Fortune Magazine.”

Joe Pulizzi has helped major brands establish an online presence. His institute is regarded as the foremost content marketing resource for newbies as well as business owners.

I follow Joe Pulizzi on Twitter as he connects with his audience in a dynamic and compelling way. You can also check out his website.

His strategic approach to marketing helps people create valuable and meaningful content that attract and maintain a well-defined client base.

Joe’s mantra about specialization in content marketing―grow an audience via one channel then diversify, makes him stand out. He strongly recommends choosing a niche instead of creating content in a broad field. This way, you don’t have to worry about the competition.

My favorite Joe Pulizzi quote which he tweeted on December 14, 2017 is written below.

“We actually want to create the minimum amount of content with the maximum amount of results (not just more content)”

2. Neil Patel

Neil Patel is a brand in his own right. Very few digital marketers and bloggers haven’t heard about this man.

He’s a social media expert and a leading figure in online marketing. Co-founder of Crazy Egg, KISSmetrics and Hello Bar, Patel also assists big corporations like Amazon, Viacom and NBC boost their revenue.

One noteworthy listing on his resumé—he was officially recognized by President Barack Obama as one of the top 100 entrepreneurs under the age of 30.

In terms of digital marketing, Neil Patel has had more than 10 years of notable success. His estimated net worth is above 7 million USD.

Quick Sprout is another leading site which Neil developed—it’s now overseen by Corry Cummings and Lars Lofgen. The main goal is to help people grow their online traffic, company as well as furthering a career in marketing.

I love following Neil Patel on Linkedin for his frequent sharing of insightful ‘Neil Knowledge’ of which I’m a huge fan. You can also visit his website.

Neil’s business humility, derived from Seth Godin’s book The Dip helps him walk away from business decisions destined to fail. He’s a great teacher who imparts valuable knowledge to his followers via lessons gained from successful and failed business decisions.

A generous giver of knowledge, Neil shows his followers how to engage with their websites and fix marketing errors.

3. Mark Shaefer

Mark Schaefer is a world-renowned speaker and author. He’s also internationally acclaimed as a leading expert on social media marketing.

His innovative ability helps him stay one step ahead of marketing trends. This makes him highly sought after by leading brands who need help presenting workshops and keynote programs.

Mark Schaefer is recognized for his innovative ideas on business issues by newbies and industry experts alike.

I often listen to his podcasts for the thought-provoking insights into commercial activity. His blog posts are laced with forward-thinking ideas that help you stay current with digital marketing strategy.

Mark maintains an emotional connection with his audience that helps them distinguish their brand from the competition.

He talks about content shock―consumers being unable to consume content due to its sheer volume. He recommends Zite, a new content utility as a way of getting your information read by the right people.

4. Brian Dean

Brian Dean is a world-renowned SEO expert and the founder of Backlinko, a company that teaches marketers how to grow their online companies.

Backlinko is a foremost marketing blog online and is popular for its practical marketing strategies.

Brian Dean created this blog out of disappointment at SEO posts when he wanted to update his knowledge. It currently has more than 200 thousand visitors each month.

I love following Brian on Twitter because he’s unafraid to teach followers the lessons he learned—from his own mistakes.

His advice is so good, marketers from Fortune 100 companies like Amazon are part of his social media following. Brian freely shares tips via social media to get more SEO rankings. No fluff or unnecessary words, just practical advice that gives desired results.

Brian’s blog posts help you understand there’s more to SEO success than amazing content―and differ from other SEO experts.

His hands-on experience with SEO makes him have a results-oriented approach to giving marketers advice.

Huffington Post calls Backlinko a recommended resource to become a better SEO. regards his blog as the go-to SEO guide of many digital marketers and entrepreneurs.

Brian's aspiration is to supply the information required for digital marketing success. "I'm a big believer that today's online marketers MUST master the art of link building, user experience, and content promotion." He affirms.

New to content marketing? Follow him on social media to expand your knowledge as you study his tried and true methods.

5. Gary Vaynerchuk

Gary Vaynerchuk is the active CEO of VaynerMedia, an advertising company that services a Fortune 100 client base.

He’s a public speaker in popular demand and a board member of Ad Council. Gary has early investments in Facebook, Twitter, Tumblr, and Uber.

Another claim to fame—he featured as a judge in Apple’s series “Planet of the Apps”.

Gary has an awesome YouTube channel and regularly posts new videos as he documents his life as a CEO.

I love following him on social media as I learn the art of content creation, content strategy, and distribution. Gary shortens an otherwise long training by showing his tested and trusted methods for content success.

He demonstrates how an established business can use its brand differently. Gary's charismatic engagement with his audience helps make tips learned memorable.

You'll get lots of help on how to launch a personal brand via his daily content on social media. The scope encompasses original content on Google AdWords, e-commerce, email marketing.

Not only that, his business Q & A show, AskGaryVee helps you to apply tested and trusted CEO methods.


Social media is not just for clicking like, love, or share buttons and following entertainment gossip. There are vast amounts to learn on social media by following marketers and industry experts in your field.

You can apply their tested and trusted methods and avoid the growing pains they underwent early on in their careers. Not only that, you'll get lots of customers in a short period.

Don’t overlook the importance of marketing your content—or the marketers who generate leads for you. Contact Oge Igboegbunam today, to discuss your business goals and how I can help you.

My favorite Joe Pulizzi quote which he tweeted on December 14, 2017 is written below.

“We actually want to create the minimum amount of content with the maximum amount of results (not just more content)”

Oge Igboegbunam is a web content writer with experience writing content for healthcare and finance. She has certification from Digital Marketing Skills for Africa by Google.


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