ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

5 Ways to Promote Your Blog Post

Updated on February 18, 2015

Why Promote Your Blog Posts

After writing each blog post, you need to promote it to grow your audience. The days of writing content and hoping that someone finds it are over. Develop a habit of promoting your new blog posts with these 5 strategies from professional freelance bloggers.

1. Link to related content.

Often, you create multiple blog posts on themes. While tags allow you to denote that a post is part of a theme, your content is much more discoverable when you draw in the bigger picture for users. Once you finish a post, see whether you can add in 1-2 organic links to similar posts you've done. This allows users to see related content without having to manually click on the tag or search for a keyword. This translates to more eyes on your blog posts and can increase your following and credibility in your field.

2. Include in your newsletter or email signature.

Maintain a list of blog content to promote in your newsletter or email signature. This puts your content in front of a different audience - the people you communicate with regularly and the people who have opted in to your news network. It can be a wonderful way to grow readership organically. Use a tool like WiseStamp to create an email signature that automatically updates with your most recent post.

3. Showcase your content in online forums.

Online forums (like Yahoo Answers or here in HubPages) can be a great place to promote blog posts. To ensure that you aren't spamming the forum, look for topics or questions that you write about. Then read the forum post and think about whether your content would genuinely contribute to the discussion. If it would, compose a brief answer and link to your relevant blog post in your comment.


4. Be active on social media.

After you finish a post, put the content on social media channels that you're active on. There are so many social media channels that it's impossible to be active on all of them. Instead, be active on channels you regularly use. This way, you aren't spamming the site with your content. Your content becomes an organic part of your social media feed. Track channel performance in an analytics tool. If you continue to post on a social media channel and it does not drive traffic to your blog, it is not a good fit.

5. Don't forget about older content.

As you promote your latest blog post, spend time promoting older content too. Each time you post content to social media, you capture a slice of the audience's attention. You may have new followers now, who were not exposed to older content. Continue to share old posts using all 5 of these techniques.


    0 of 8192 characters used
    Post Comment

    No comments yet.


    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at:

    Show Details
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the or domains, for performance and efficiency reasons. (Privacy Policy)
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)