ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

5 Proven Strategies to Boost App Revenue

Updated on February 19, 2016

You chose a mobile app builder and made your own app. In a short time, you got a decent number of downloads. You even got the hardest part right – Got ‘em engaged. But here’s the thing - Unless you turn those engaged users into paying customers, your mobile app won’t take off. The question is, what to do if users aren’t buying? Here are 5 proven strategies to boost conversion, drive sales and earn more revenue on your mobile app.

1. Go Freemium - For the uninitiated, freemium model is where the users gets to download the app for free but have to pay for unlocking additional features. In a way, it makes the best of both the worlds – Free apps and Premium apps. There’s a misconception that freemium models work only for gaming apps. Freemium model works for retail apps as well but you’ve to get creative –For a price, you can give the users access to an exclusive collection, free delivery, priority customer service, early access, exclusive deals, no minimum purchase price and so forth.

2. Run Third Party Ads - Some of you might be thinking, what if my app isn’t about selling anything? What if it’s a content publishing app – Say, a blog app, a music artist app or a photography app? Well, you can still make a buck off the store. Once you have built a decent network of users, you can always offer your app space for running third party advertisements. You might be wondering - How do you go about finding brands that would be interested in running ads on your app? Fret not, there are third-party providers which bring in such brands to your app and take a nominal cut from the revenue.

3. Capitalise on Festivities


Festivity can mean different things to different people. But the simplest way to define it is, celebrating a special occasion.Just the last year, mobile netted a meaty 34.8% of overall online sales on Christmas eve (Source: IBM). No matter what you sell - Flowers, books, gadgets, shoes, clothing or fashion accessories – Sales simply go through the roof during the festive season. But festivities isn’t restricted to big ones – Black Friday, Christmas andNew Year. It also encompassespersonal events like anniversaries, farewells and birthdays. When celebration is in the air, customers are in a constant hunt for gifts. It is perhaps the best time to acquire new users and engage the existing ones. But the aching question is, how to catch them. And that’s where mobile apps come into picture. Push notifications and in-app messages enable the businesses to send highly-relevant personalised messages to the right people when and where it matters!

4. Offer Deals and Discount


This might sound clichéd. The customers is swarmed by thousands of advertisements anyway. Why would he pay a heed to yours? Here’s why. An app in a mobile device is up close and personal to a user unlike other channels. When it comes to keeping your users in the loop of ongoing deals and discounts, a mobile app boasts of a higher conversion rate than other marketing channels. By making the most of app push notifications, you create a win-win scenario – Your users get to enjoy great savings and you get to boost your app revenue.

5. Fix Abandoned Shopping Carts


App metrics indicate that users often add products to their shopping cart but leave without finishing the order. Today’s shoppers are spoiled for choice and resultantly, app abandonment rate is on a constant rise. But unlike a traditional e-commerce site, a mobile app comes with the option of sending a personalised push notification to such shoppers andbring them back to the unfinished shopping cart to complete their orders. Look at this example – ‘Hi Brian, the pair of headphones you left in your cart is now available at 20% discount. Check out.’

Fine Tune Your App

Keep Getting Better

Many marketers think of the customer’s buying decision as a single moment of truth but the fact is, there’s a whole process to how the customer arrives at that moment. If you get it right, you get repeated visits, enjoying recurring revenues. The smart way is to let those customers guide you about the pebbles on the road to discovering your app and making the final purchase. Simply put, it’s crucial to review user feedback and deploy it for constant improvement of the app. This is the key to enjoying recurring revenues on your mobile app. Always go for an online app maker that lets you integrate our app with a built-in feedback form.


Submit a Comment

No comments yet.


This website uses cookies

As a user in the EEA, your approval is needed on a few things. To provide a better website experience, uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at:

Show Details
HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
LoginThis is necessary to sign in to the HubPages Service.
Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
AkismetThis is used to detect comment spam. (Privacy Policy)
HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the or domains, for performance and efficiency reasons. (Privacy Policy)
Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
MavenThis supports the Maven widget and search functionality. (Privacy Policy)
Google AdSenseThis is an ad network. (Privacy Policy)
Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
Index ExchangeThis is an ad network. (Privacy Policy)
SovrnThis is an ad network. (Privacy Policy)
Facebook AdsThis is an ad network. (Privacy Policy)
Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
AppNexusThis is an ad network. (Privacy Policy)
OpenxThis is an ad network. (Privacy Policy)
Rubicon ProjectThis is an ad network. (Privacy Policy)
TripleLiftThis is an ad network. (Privacy Policy)
Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)