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5 Strategies to Capitalise On To Market Your New App

Updated on September 27, 2015

This is the era of mobile apps! Today, almost every business looks forward to have a mobile app to cater to its mobile audience, to keep in touch with them 24x7 and gain top of the mind recall value. Mobile apps are thus, an easy way to establish a strong bond with your consumers and prospects. However, you need to understand the fact that your mobile app is not the only mobile app available to your consumers. Currently, there are 1 million+ apps in every category in the App Store, battling to gain user attention.

While you have made a great app, it can be a real waste of effort if you don’t market it properly. You need to allocate your budget in a way that strikes a perfect balance between development and marketing of the app. You as a marketer need to ensure that your app gains the required attention and is downloaded by most of your target audience.

Here are 5 keynotes that must be included as subs in your master marketing strategy:

1. Early and consistent releases are important: While a lot of marketers are against this rule, we assure you that it works. It is absolutely healthy to release a version of your app with key features and then influence communities like Hacker News and Product Hunt to grab attention and get an initial user base to start with. This step is a necessity to grow a user base and in case you are looking for an investor, this strategy will help you gain some attention. Also, having an initial user base helps you evaluate your app and know if you are going in the right direction.

2. Know your niche: It’s important to differentiate your app in the super-crowded App Store. This task is a little tricky and is a two-step process. You need to identify the USP of your app and know your target audience inside out. The next step is to identify how you can approach your target and establish the utility benefits that your app is offering. That’s exactly what QUAD did. They approached students and college groups like fraternities and associations, then went on to highlight the fact that you could message more than 50 people in a go, which apparently, is the most important requirement for their target audience.

3. Maintaining exclusivity is a necessity: Maintaining exclusivity always works in your favour. People long to have exclusive things to flaunt their standard of living and to show how influential they are. Spotify played this card and was initially available only by invitation. Besides making it easy to scale in a new region, invitations gave Stopify an added advantage by creating a buzz around the exclusivity it was maintaining. It also started a chain of positive word-of-mouth, which helped Stopify capture the digital arena in a short span of time.

App Store Optimization
App Store Optimization

4. App Store optimisation: You need to optimise the content on your app just like you do for your website. Placing the right keywords in the app title and description is a necessity to help your audiences find you. You might think it is not a big thing, but if your audience is typing relevant keywords and your app does not appear, it does not exist for your audience. Hence, app design and development companies are giving special emphasis to app store optimisation and have made it an integral part of the development process.

Social Media Platforms
Social Media Platforms

5. Reach out via social platforms: Social media is a strong and influential platform to reach out to and increase your user base. Social sharing gives your users a space to boast about what they have achieved while they are on your app, it may be sharing the new high score, a new level crossed or a new article.

Mobile Marketing Strategy
Mobile Marketing Strategy

We put in great efforts to create an app that is a masterpiece, but that doesn’t make an app successful in the market. What accounts for a mobile app’s success is the efficiency and utility value that it creates in the user’s life. You need to identify that USP of your app and focus on promoting the app on that basis. You also need to design strategies around the unique selling proposition to create utility. And it is absolutely healthy for startups to create an app that not only adds value to a user’s life but is also profitable for them.


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