ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

6 Creative Ways to Market Your App for Free

Updated on October 28, 2015

‘An app for everything’ is the basic mantra these days. From checklist to luxury cars club, there is an app for everything. From being a sidekick, it has become the protagonist for brand promotion. Be it through an app builder or by an agency, building an app is an expensive affair, and usually you are left with less funds than you expected for marketing your app. What to do under these circumstances? Here is where this blog pitches in. What you are going to read are some hacks to promote your app for free. Read along.


Micromanaging the Microsite

Draw out your audience from the web. Create a microsite that gives the audience a gist of your app. The microsite is the first thing a potential user will see before downloading your app. Make sure they understand exactly why they need your app. Link a blog to this microsite and develop interesting content that people will love to read and talk about. If your app is old enough to display user experience, do that. The more you are transparent about your app, the better people will understand it. You know what else you can do? Create a product video that is funny, creative, thought provoking and shareable. If your brand has a serious tone to it, then the video should resonate that.


Socialising on Social Media

What happens when you post a status on social media? You get likes, comments and when it is super amazing, people share it. This will work for your app too. Create a Facebook page, tweet about it, connect it to real life and show the world what your product is all about. Be emotional, be funny, be creative and see how your app receives its much deserved value. Happy customers? Pin them to your board and give them their moment of fame. Be responsive, talk to your users and no matter what, be polite. What else can you do? Post a #HowTo 6 second vine and complete it with peppy images.


Using the Press

Press is a very powerful tool to promote your app, that too for free. Get your app’s name featured on an official blog. That will help you reach out to a larger group of people. Also, popular blogs have a better chance to be shared across platforms. If you are an ‘ethnic collection’ app, contact a website that talks about ethnic wears. If your app is a DIY decoration app, then get it featured in a home décor website. Make the best of press and it will do the best for you.


Scrapping Out Negativity

Every coin has two sides. If you have a page or account on social media, chances are that there will be some people who will not like something you posted or featured. Be possessive about them, reply to them politely and make sure the problem is resolved from your end. If however, they are persistent with their negativity, don’t pay much attention. Your audience is your brand ambassador, remember that.


Running Contest

People love freebies, and when it is sourced from a contest they won, the happiness multiplies. You can encourage people to tweet and share information about your app on their social networks, in turn promoting your app. A random person every week can win a promo code to download your app for free if it is a paid one. Make sure your friends leave a good review about the app, because more reviews mean more cognizance.


Applying for Awards

Participating in app awards is recommended and I would highly suggest you take advantage of it. It can give you tons of exposure, press, reviews and plenty of downloads. Although the chances of winning very much depend on your pitch and app idea, if you manage to get things right the first time, you can expect to enjoy a little stardom.


Submit a Comment

No comments yet.


This website uses cookies

As a user in the EEA, your approval is needed on a few things. To provide a better website experience, uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at:

Show Details
HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
LoginThis is necessary to sign in to the HubPages Service.
Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
AkismetThis is used to detect comment spam. (Privacy Policy)
HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the or domains, for performance and efficiency reasons. (Privacy Policy)
Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
MavenThis supports the Maven widget and search functionality. (Privacy Policy)
Google AdSenseThis is an ad network. (Privacy Policy)
Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
Index ExchangeThis is an ad network. (Privacy Policy)
SovrnThis is an ad network. (Privacy Policy)
Facebook AdsThis is an ad network. (Privacy Policy)
Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
AppNexusThis is an ad network. (Privacy Policy)
OpenxThis is an ad network. (Privacy Policy)
Rubicon ProjectThis is an ad network. (Privacy Policy)
TripleLiftThis is an ad network. (Privacy Policy)
Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)