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6 Creative Ways to Market Your App for Free

Updated on October 28, 2015

‘An app for everything’ is the basic mantra these days. From checklist to luxury cars club, there is an app for everything. From being a sidekick, it has become the protagonist for brand promotion. Be it through an app builder or by an agency, building an app is an expensive affair, and usually you are left with less funds than you expected for marketing your app. What to do under these circumstances? Here is where this blog pitches in. What you are going to read are some hacks to promote your app for free. Read along.

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Micromanaging the Microsite

Draw out your audience from the web. Create a microsite that gives the audience a gist of your app. The microsite is the first thing a potential user will see before downloading your app. Make sure they understand exactly why they need your app. Link a blog to this microsite and develop interesting content that people will love to read and talk about. If your app is old enough to display user experience, do that. The more you are transparent about your app, the better people will understand it. You know what else you can do? Create a product video that is funny, creative, thought provoking and shareable. If your brand has a serious tone to it, then the video should resonate that.

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Socialising on Social Media

What happens when you post a status on social media? You get likes, comments and when it is super amazing, people share it. This will work for your app too. Create a Facebook page, tweet about it, connect it to real life and show the world what your product is all about. Be emotional, be funny, be creative and see how your app receives its much deserved value. Happy customers? Pin them to your board and give them their moment of fame. Be responsive, talk to your users and no matter what, be polite. What else can you do? Post a #HowTo 6 second vine and complete it with peppy images.

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Using the Press

Press is a very powerful tool to promote your app, that too for free. Get your app’s name featured on an official blog. That will help you reach out to a larger group of people. Also, popular blogs have a better chance to be shared across platforms. If you are an ‘ethnic collection’ app, contact a website that talks about ethnic wears. If your app is a DIY decoration app, then get it featured in a home décor website. Make the best of press and it will do the best for you.

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Scrapping Out Negativity

Every coin has two sides. If you have a page or account on social media, chances are that there will be some people who will not like something you posted or featured. Be possessive about them, reply to them politely and make sure the problem is resolved from your end. If however, they are persistent with their negativity, don’t pay much attention. Your audience is your brand ambassador, remember that.

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Running Contest

People love freebies, and when it is sourced from a contest they won, the happiness multiplies. You can encourage people to tweet and share information about your app on their social networks, in turn promoting your app. A random person every week can win a promo code to download your app for free if it is a paid one. Make sure your friends leave a good review about the app, because more reviews mean more cognizance.

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Applying for Awards

Participating in app awards is recommended and I would highly suggest you take advantage of it. It can give you tons of exposure, press, reviews and plenty of downloads. Although the chances of winning very much depend on your pitch and app idea, if you manage to get things right the first time, you can expect to enjoy a little stardom.

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