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6 Deadly Uses Of Search Engine Marketing

Updated on January 26, 2018
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I am a freelance content writer. I have been writing articles and blog contents for websites, businesses and creative entrepreneurs.

Basically Search Engine Marketing (S.E.M) is one of the most popular methods of internet marketing which involves gaining lots of website traffic by using paid advertisements on search engines.

Due to billions of businesses competing for more traffic, it’s more convenient to advertise online. One cannot afford to get poor exposure and low visibility for any kind of online businesses. So most businessmen have adopted SEM to promote their products or services and grow their business.

Here are 6 tips and tricks about how to use Search Engine Marketing the right way:

1) Planning Your Search Strategy.

Deciding to choose whether you should focus on organic or paid search or both for your long term or short term goals. Improving your search rankings by organic search can prove to be time-consuming, it’s much better to launch a paid search campaign. Depending on the amount of traffic you need, your budget and your marketing objectives, you can select the search strategy which will be more suitable to your needs.

2) Generating Relevant Keywords

Before optimizing your site or launching a paid campaign, it’s important to generate a list of keywords which are relevant to products, services or businesses. Using proper keywords makes it easier for those people who are looking for products and services that you are offering.

3) Optimizing Your Website

This process involves creating keyword rich and organized content. Eliminating technologies like graphics and flash content are advisable to help the search engines read your content. Also registering your site to important directories plays a vital role in search engine results.

4) Generating Inbound Links

It pays to link sites with yours for getting a higher rank in search engine results. The sites with high rankings, in turn, increase your own ranking. It is advisable to link your site with recognized directories and reputable companies and organizations for that very purpose.

5) Implementing Additional Measures

Taking these necessary steps can also help in boosting traffic and search results:

  • Using social media to share what you are offering.
  • Creating RSS feeds from your site to other websites.
  • Starting a blog about your site.
  • Distributing search-optimized press releases on the web.

6) Testing Your Paid Search

You should follow these steps before starting to test your paid search:

  • Develop your targeted landing page for each campaign.
  • Write your own ads.
  • Create an account a popular search network that’s important to business users. For example, Google, Yahoo or Bing.
  • Start tracking your results.

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