6 Easy Steps in Creating Your Website
Set your brand identity. One major role in the ‘brand’ or ‘corporate image’ of a company is its identity. The fundamental idea and core concept behind having a ‘corporate image’ is that everything a company does, everything it owns and everything it produces should reflect the values and aims of the business as a whole.
What is brand? – The perceived emotional corporate image as a whole.
What is identity? – The visual aspects that form part of the overall brand.
What is a logo? – A logo identifies a business in its simplest form via the use of a mark or icon.
Approach the design. When it comes to designing a website, it can be easy to get hung up on the aesthetics but the design’s success depends on how well you combine the elements (lines, fonts, colors, and images) to communicate the company’s vision. While the tools are out there for almost anyone to build a website, the most successful designs all share a few characteristics. These sites tend to be organized well, have great content and have all the design details in order.
Prioritize Usability. Usability means test, test, and test again.
In order to make a lasting impression on your visitors, you need to build experiences that go beyond those of a plain, usable website. This does not mean usability has become any less important. It just takes on a different role in web design, now forming the basis for a great user experience. Visitors come to your site with certain goals in mind. It is your job to help them reach these goals as quickly as possible. Even if people find the content they are looking for, if they don’t trust you, that content is worthless. Your website could cause site visitors to be skeptical about your business in any number of ways including whether or not you really exist, your reputation, or the quality of your content. To improve usability, you need to prioritize the resources and fix the problems that hurts users the most.
Make your website look professional. Making great websites is like designing excellent buildings. A good web designer approaches the planning of a website like a worthy architect starts a new project for a physical structure. Your website is your public face. It determines the first impression your clients will have of your company. A well organized, orderly, and attractive website goes a long way toward establishing a relationship with your customer.
Incorporate Search Engine Optimization (SEO). When people search for your products and services, you obviously want to appear as high in the search engine rankings as possible. SEO provides your business credibility. It will generate valuable traffic and it can generate leads, qualify prospects and attract potential new customers, partners or investors. For example, if your business is deployed in the Philippines and you want to attract potential customers from other countries or let’s say you want your business to be known worldwide, SEO will help your site to achieve that.
Optimize for Mobile. With the advancement in technology, it is possible for you to access this information and the services through your mobile phones. It has become very important for companies to be able to cater to their customers over mobile phones. Being mobile-friendly does not just mean that your website can be viewed on mobile devices. Like in software development, a mobile-friendly site should be designed specifically for smaller screens, allowing easy navigation via larger touch-screen buttons, and only display relevant information and content for the users’ needs.
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© 2016 Kevin Gee