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6 Benefits of Turning Your Blog into an App

Updated on May 9, 2016
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The world is moving from PCs to mobile and it’s legit for bloggers to have a robust mobile presence. Ardent readers and bookaholics are increasingly switching to mobile devices for quenching their reading pangs and for the right reasons. A mobile app lets them consume content on-the-go. With a gorgeous mobile app for your blog, you can catch up with today’s readers. Here are 6 key benefits you get by turning your blog into a mobile app.

1. Catch Up with Readers On-the-Go

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Whether you are a professional blogger or an amateur one, you realise that your readers are no more reading your blog in a study room on a set time. Pretty much like you, your readers are always on the move and prefer to read a blog or catch a news on-the-go. In such a scenario, having a blogging app comes handy, allowing your readers consume content on-the-go in just a matter of few clicks.

2. Make Money on Your App

Even if you don’t have anything to sell, a native app lets you earn money through third-party ads. Provided your blog app has a decent number of followers, there will always be brands out there keen on putting their ads on your app space.

3. Improve Discoverability

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With so many blogs out there on the web, it’s easy to get lost in the noise. The mobile ecosystem is yet not saturated and your chances of discoverability is way better on the app store compared to web search engines. Moreover, Google’s app indexing feature is going to bring apps at the digital forefront. The implications are staggeringly positive. Provided your content has the answer to user’s search query and your blog app is smartly embedded with deep links, Google will catapult your app in the top search results.

4. Stay Closer to Your Readers

Say you just uploaded a new post on your blog. Usually, you wait for your users to check in and discover it for themselves. But what if they don’t? Well, it means your readership gets hurt. Now say you have a native app for your blog. The moment you upload a new post, you give a heads-up to your readers on their devices via push notifications. Better yet, you can do it before other bloggers do. The readers get to stay in loop of your new and upcoming posts and you get the competitive advantage.

5. Expand Readership

Recent studies have suggested that compared to a website, readers are three times more likely to share content on social platforms via an app. Readers who’ve installed your app already trust your content. With a robust social integration, you can leverage their trust to grow your app further.

6. Enrich User Experience

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In today’s digital native world, bloggers are expected to deliver content through additional channels such as visuals, podcast, infographics and more. An app is better equipped to customise the content, design and tonality of the posts, enabling you to tell your stories in a more impactful manner.

The Takeaway

If you are one of those bloggers who’ve always wanted to go the app way but don’t know coding and lack the budget to hire professional developers, here’s what you should know – With the advent of online app builders, getting your own native app is easier than ever. Building apps on DIY app makers involves no coding, no high costs, no hiring developers and no waiting for months. Be smart – Pick a cloud-based mobile app builder and get started on your blog app right away!

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