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7 Great Tips for Creating Facebook Ads

Updated on May 6, 2012

Advertising is a tricky business and using social media sites for advertising is just as difficult. If you are new to Facebook ads or a veteran, chances are you are still looking for ways to improve. Here are some great ideas to use to make wonderful ads on Facebook that get results.

Where should People Go?

Before you even create your Facebook ad, you need to decide where you want people to go. Do you want them to head to a page, group or event? Maybe you want them to go to an outside website? Knowing this will affect how you write your ad.

Use the Characters

You get 25 characters for a title and 135 for the body; use them to your advantage while still making your ad legible and mentioning the benefits they get.


While this is not a Facebook requirement, it should be a personal requirement. A graphic catches people’s attention and engages them which in turn will cause them to read your ad. If you do not believe it, try an ad without a picture and then the same ad with a picture and see how your results change.

Target Audience

Figure out what type of results you want from your Facebook ad and which demographics are going to be the ones to help you achieve this. From here, you can determine what your filters are going to be.


You can filter your ads for different demographics, do it! If you are selling jewellery, your target demographic is not likely the 15 year old boy as he has no money and likely no interest in jewellery. You can use any field that a person can enter in their profile as a filter.


Essentially, you are indicating how much you are willing to pay per click and how much you want to spend per day. The more you are willing to pay per click, the more likely your ads will show. Facebook shows the best paying clicks first and when your budget is used up, they move to the next one.


Watch the reports that you get with your ad so you know what is displaying, to who, and at what cost. This will help to make the current ad perform better and help you create ads in the future that will convert better. There is a built in Insights tool on Facebook that can help you breakdown the data and help you figure out what is going on.

Do you use Facebook ads? Do you have any tips to suggest? Please share in the comments.


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    • PageC profile image

      PageC 5 years ago

      I haven't used Facebook ads so far, but I have been considering it. Thanks for pulling this info together.