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7 SEO Techniques to Defeat the Google Hummingbird Update

Updated on December 21, 2017

Hummingbird – that little, colorful bird admired for its speed, performance and precision, quality of vision and intelligence have got a name namesake from Goggle’s stable that search engine leader revealed to the World on April 30, 2013.The World of SEO and Google-based internet branding and marketing changed forever since then!Before we move further to list the steps that today’s internet marketers and webmasters must take to stay relevant on the wake of this update, let us know what exactly Google meant by its Hummingbird Update.

What is Goggle’s Hummingbird?

First thing first, Hummingbird Update is not a mere update! It’s a manifestation of the realization that Google has had in terms of fine tuning its search algorithm in making it smarter and value-driven solution provider (to millions of searches conducted each day over its SERPs). Google had always been pro-active and Hummingbird is its latest offering that targets delivery of more precise results on every keyword searched. It achieves so not by looking for a derivative of a keyword in isolation, but from the point of view of the context that a user might want to search them for.

First thing first, Hummingbird Update is not a mere update! It’s a manifestation of the realization that Google has had in terms of fine tuning its search algorithm in making it smarter and value-driven solution provider (to millions of searches conducted each day over its SERPs). Google had always been pro-active and Hummingbird is its latest offering that targets delivery of more precise results on every keyword searched. It achieves so not by looking for a derivative of a keyword in isolation, but from the point of view of the context that a user might want to search them for.

What Lies Ahead for Search Marketers?

Coming back to the topic of this blog post here are seven important pointers that must drive the strategy of search engine marketers. While you may already be following some of these but to find your place at the top of search results following the Humming Bird update you need to follow them.

Keyword Research with More Intent

Keyword research still remains the starting point of every search engine marketing endeavor. The need now is to target keywords that attend to a user's needs from the perspective of location, service types, interest areas and many more of such factors.

Creation Of Pages With Natural Content

If you have been force feeding users with irrelevant content you need to stop doing that immediately. With this update SERPs show better ranking for pages that provide the most natural and conversational content to a search query and you should work accordingly.

Target Long-Tail Keywords

Conversational searches are increasing where people type in questions or long phrases instead of keywords. And you should start attending to long-tail keywords and questions that are being asked over search query. Without doing so you can’t expect to rank high on search results.

Target Five 'Ws' and One 'H'

5Ws and an H questions: “Where, Why, When, What, Who and How” contribute to most number of searches over Google's 'voice search' feature. Does your website attend to those? This feature is particularly important for marketers who target mobile user base.

Keyword ‘Relevance' over 'Keyword Match'

Hummingbird Update enables Google search to return more theme-related pages, than results that match exact keywords or phrases. Right use of ‘synonyms’ can do world of good in pitching your content and you must make use of LSI (Latent Semantic Indexing) keywords instead of repeating keywords.

Quality Content

We have mentioned ‘natural content’ but at the same time your content also needs to be unique and informative. It should offer users more information about your products and services besides insight into the industry. Since it draws a lot of social signals if your content is shared on the social media it will push up your rankings and that’s possible when your content is of top quality.

Link Building With Relevant Sites

Far away from the myth, link building isn’t dead as some commentators have been saying with every major algorithm update from Google. But quality of the links has become very important. Carry out an audit of your link profile and make sure you only refer to sites that are relevant and enjoy high authority.

© 2017 Alok Prasad

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