- Internet & the Web
7 Reasons Why Digital Marketers Like Browser Push Notifications
Web push notifications are highly popular in the digital marketing arena. It has become a primary channel for real-time communication.
Reaching and engaging a right audience segment across multiple platforms is key for successful marketing campaigns. Today mobile device have started ruling the online business world, but with 55% searches made on the desktop every year, they are still in the game.
So, it is vital that business world adopts the most integrated approach. Push notification helps marketers to trigger messages on Android as well as Desktop browsers, including Chrome, Firefox, Safari, and Opera.
What are Browser Push Notifications?
Web-based push notifications are clickable messages like mobile app notifications. They can be delivered from a website on popular browsers, including Chrome, Firefox, Safari, and Opera. However, your website users or visitors must give their consent to receive it.
Web Notifications can be delivered on any devices including desktop, laptop, mobile or tablets. It is an impeccable tool to grab users attention even if the user is browsing some other website. They are an instant medium of communication exactly meant for organizations anticipating to enhance their brand visibility.
How Push Notifications Appear on Desktop/Laptop and Mobile
Browsers that Support Push Notifications
Users tend to use different web browsers to visit a website. Chances are they might use multiple browsers, but focusing on different browsers makes the task of digital marketers fairly easy. Thus, reaching, engaging, and converting website users that use different browsers is a must.
- Chrome V42 and above
- Opera (mobile V37+ and desktop V42+)
Extension Support for Other Platforms
Push Notification extensions can be integrated on different platforms, including:
- Magento & Magento2
So, the e-commerce store owners using any of the above-mentioned platforms can easily add push notification extensions to their store. Integrating the extension on the platform is hardly a matter of five minutes.
Digital marketers have understood the benefit of push notification for their clients' website and are effectively implementing it to enhance the website conversion rate (CTR) and business revenue.
How are they different from other marketing channels?
Emails, Social Media, and Mobile SMSs are still widely used by businesses and digital marketers to constantly stay in touch, inform upcoming products, best deals, special offers, and discounts. However, here's why digital marketers have started showing more interest in push notifications.
In email marketing campaigns, emails can be delivered directly to the recipient’s inbox, but studies have found out that when it comes to time bound messages emails are not that effective, as we think.
Email Click-through-rate CTR is just 4-5% as compared to push notifications, which is about 17%-22%. The average time for the user to open an email is 6.4 hours. This means, most users take nearly 6 hours to open an email. Plus, the chances of all users going ahead and reading your message is also far too dim.
Facebook, Twitter, YouTube, Instagram, Pinterest and more are the popular social networks leveraged by various digital marketers to attract user’s attention and convert them into customers. But, with social media also the direct and time-based communication has become a risky affair. With loads of data being uploaded every second by worldwide social media lovers, the attention span of viewers has reduced a lot. Hence, engagement is the main issue.
Push notification is the best solution for all the above challenges. The best thing of push message is that they are hard to miss. No matter your user is busy viewing other website or have locked their mobile screen. Push message tends to sit there till users click it or close it.
Here are some of the reasons why digital marketers like push notifications.
The moment you click “send notification”, a push notification will be delivered to the users at that moment in real-time. Unlike emails, push notifications don’t end up in the spam folder or bounce back, they are for sure delivered on the desktop screen or mobile notification tray.
If the desktop or mobile is turned off, the push will be delivered when it is turned back on.
No need of mobile app
Browser push notifications for Chrome, Firefox, Safari, and Opera work exactly like the native mobile push. So, business owners don’t have to invest in the development of a mobile app to gain benefits of native push notifications on mobile.
Best for time constraint messages
Easily deliver time-sensitive notifications to set the eyeballs rolling with hard to miss messages. Trigger exciting messages, price drop alerts, personalized discounts, and product related updates. Users can clearly see the message from the corner of their eyes and click it if it has generated interest in them.
When combined, Safari, Chrome, and Firefox still have a huge market share of about 65-78%. It accounts for 45% of total time spent on the internet. Hence, browser supported web push notifications offer enormous reach.
Engage visitors that are not viewing your website
With web-based push notifications, digital marketers can easily communicate in real-time with website visitors that are busy browsing some other website or engaged in some other work online. They can conveniently deliver push messages that interest users based on their online activities and prompt them to buy products or avail their services.
Strictly permission-based engagement
Web browser push notifications don’t need an email address or any other contact details that users don’t like to disclose. If a user who has given his consent to send him notifications will only receive it. Digital marketers can easily send notifications without asking email addresses to their users.
Higher opt-ins and conversions than emails
Since website users don’t have to give their email id and they also have the choice to unsubscribe from receiving notification easily whenever they want. Hence, the opt-ins as well as conversion rate for web push notifications are higher than emails.
With so many channels for communication, choosing a right marketing channel is extremely crucial to succeed stiff competition in the online domain. Push notification for websites is undoubtedly a great way to grab new customers and boost brand visibility.