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A Simple Explanation of Pinterest
Already know how Pinterest works but want to learn how to generate traffic to your articles or website?
Check out my guide on generating traffic with MFP images!
What is Pinterest?
Pinterest is a virtual pinboard where you can 'pin' photos from any location on the internet.
People who like a particular photo can 'repin' it to their own pinboards.
Each user can make as many pinboards as they want, with a different topic for each pinboard and whatever name they choose to call it.
You can basically look at it as a social bookmarking service that uses images instead of links and text.
Every photo you pin from the internet automatically links back to the original website from which it was taken. That backlink stays with the photo every time it is repinned. With the exception of Facebook, you can pin images from almost any website although you should remember that many online images are copyright.
Making an image that makes people want to click it to find out more is a great way to increase your website traffic.
A Look At Using Pinterest
- The search box is fairly self explanatory - however it's a good way to find images to do with any topic and also see who's been repinning your images.
- Click the big Pinterest button to see your main feed page.
- You can use this area to view pins in different categories (from health to home improvement) and even sort pins by price (on items that have prices attached.)
- Here you can add new boards, or upload pins from your computer. Uploading pins allows you to insert whatever links you'd like - although you can always edit any pin and change the link if you need to.
- This is the link to your profile, and a page featuring your pinboards, followers count and more.
- A list of your recent activity, including new followers, repins and likes.
- A continually moving montage of pins made by both yourself and the people you follow.
Who Uses Pinterest?
Statistically, the greatest percentage of Pinterest users are middle aged women. Sure, there are other users but that's the audience you have to keep in mind when pinning content you want to send viral.
But Pinterest Is Just Full of Photos of Shoes and Handbags!
You're looking in the wrong place! Pinterest features dozens of "categories" over a huge range of topics.
You can view pins based on any category, or use the search function to find images related to any topic.
But I Have No Followers!
You don't need followers to get people repinning your pins - your pins will show up in the main Pinterest feed. If you put your boards into categories, your pins will also show up in category feeds. It only takes one repin from a person with dozens of followers to get you dozens of repins.
Why Don't My Pins Get Repinned?
It's important to make sure you know what people use Pinterest for. Many people use the site as a way to gather inspirational ideas for things they want to do themselves. Anything to do with recipes, gardening, style or organisation and design is usually a hit.
If you're pinning interesting content but not getting repins, have a think about why. Simply pinning a plain image of a home made apple pie won't generate a lot of interest. You either need to make the picture so delicious and interesting that people just have to add it to their boards, or add a twist such as a quicker way to make it or different ingredients to use.
Free image editors like Picmonkey allow you to easily edit, add text to and style your images before you pin them.
How People Can See and Repin Your Pins
- Pinning to your own boards will display your pin in your follower's feeds.
- Pinning to your own boards will display your pin in the main site feed.
- Pinning to your categorised boards will display your pin in those categories.
- Google traffic visiting a hub with a "Made For Pinterest" image are more likely to pin it (and then it can repeat the previous three steps).
Tips For Success On Pinterest
- Create images "Made For Pinterest".
- Categorize your pinboards so each one is in a category related to its content.
- Use beautiful or interesting images.
- Use the right text, both on and off picture, to attract attention.
Update: As of April 2013, the author's most pinned hub has in excess of 43,000 pins. In total, all her online content has somewhere close to 100,000 pins based on using this method.