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AMD's Hector Ruiz: Floundery Company's Slyest Rat Of All

Updated on October 7, 2008

Regular readers of my Hubs are well aware that I have squarely placed the blame of AMD's demolition on the shoulders of former CEO Hector Ruiz. It was his ill-advised strategy to mortgage the farm in order to buy out Canadian graphics card manufacturer ATI while turning a blind eye to the fact that the Barcelona (Phenom) CPU chip was headed 90 miles an hour down a dead end street that caused AMD's stock to plummet from over $40 to $3. With the recent development that Abu Dhabi based Mubadala was going to inject between six and eight billion dollars into the company in order to split it up into:

The very innovatively named (!) Foundry Company which will only manufacture chips


AMD which will continue to (try to) market CPUs and graphics cards.

It seems that our good Doctor Ruiz has managed to be the lead rat jumping off the sinking AMD ship by positioning himself at the head of the board of Foundry while leaving the mess that is AMD (which should have been renamed Floundery Company) in the capable hands of Dirk (Diggler) Meyer.

Mr. Meyer now faces the unenviable prospect of trying hard to launch Shanghai, a 45 nm CPU which is barely competitive with monster competitor Intel's last generation Penryn, at about the same time as Big Blue is about to launch Nehalem / Core i7 which will do to Shanghai what Michael Phelps would do to me in a 200 meter butterfly.

Meyer's AMD is now stuck one full generation behind Intel with absolutely no hope in Hades of being able to catch up, especially by next year when the Blue Team launches Core i7's next iteration, the 32nm Westmere which is not so much Michael Phelps as it is Superman. With its ATI division suffering from a similar technological handicap and able to compete with main competitor Nvidia only by savage pricecutting (and yes, also due to Nvidia's own internal screwups), AMD's days are numbered. Hector Ratuiz was well aware that the Greenies' future prospects were as bright as its major lifeline provider, the now defunct Lehman Brothers...

So... he jumped!

Riding billions of oil money, ol' Doc Hector plunked himself at the head of the Foundry Company's boardroom table figuring that even though AMD had the life expectancy of a fruit fly, there would always be a market demand for silicon: Even after AMD's inevitable demise. That would ensure that Dr. Ruiz would continue to pull down millions of dollars a month in salary for his expertise and steady hand on the tiller, the same hand that disemboweled his last poor, unfortunate victim: AMD.

Will Foundry Company succeed? With Ruiz at the helm, it's highly doubtful. A quick glance at his resume proves that he is really Shiva, Destroyer Of Worlds. Ruiz seems to have the reverse Midas touch. Everything he touches turns to crap, with the exception of his varied and sundry compensation packages and golden parachutes.

Hector "Gordon Gekko" Ruiz is a relic of the old corporate executive philosophies of unbridled, outrageous and inexcusable greed which have brought the global economy to the precipice. It's interesting to note that while other rapacious CEOs like the ones at AIG and Lehman are getting their knuckles rapped, Ruiz managed to demolish one company while leaping to another that he can milk for a few years before it, also, meets its inevitable Hectoric Ruiz-demise.


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    • Hal Licino profile imageAUTHOR

      Hal Licino 

      10 years ago from Toronto

      Geez... It's almost as if I saw this coming... What have I been saying about Ruiz?

      He's set up a nice $3 mil payoff just to be the right rat at the rat place at the rat time when Floundery spins off. Must be nice! Too bad all the people I know have to actually work for a living! :(

    • Hal Licino profile imageAUTHOR

      Hal Licino 

      10 years ago from Toronto

      Thanks! You wouldn't catch me investing in AMD at any time in the foreseeable future. IMHO, it might catch a shortlived updraft, but the overall direction is down.

    • Tyhill27 profile image


      10 years ago from Red Deer, Alberta

      I was actually thinking about making a large investment in stock in the future, and its hub like this to look for. The acceptable business man will always to his best to create a win-win situation, but gluttonous man full of greed is nothing but a murder in the business arena. Great job in exposing one!


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