ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

Apple, Google, and Microsoft – The Latest Moves in the Mobile Internet Market

Updated on July 7, 2015

There is a trend brewing and it seems rather ominous. It seems all major tech corporations are trying to step into each other’s territory, sometimes overtly. Competition definitely benefits the consumers, but the way tech majors are encroaching upon each other’s realm is definitely surprising.

Expanding Its Ecosystem

A fortnight ago, the world’s largest online retailer, Amazon, forayed into cloud services offering its consumers an ability to access their music from anywhere on any device. This is a territory that cannot be deemed as a business realm of Amazon. Though rumors were rife that Apple and Google to are also planning to launch similar services, nobody had expected that it would happen so soon. According to Reuters, they have learned from reliable sources that Apple has inked a deal with two of the major record labels to supply music to its online music storage services. The major difference here is, rather than giving access to music to the users from any device, the access is limited to just Apple devices. In short, Apple is just expanding its ecosystem.

Attempting to Forge Business Relationships

The music of course will be sold through iTunes. The only difference is that users can stream their purchased music from multiple Apple only devices. The move undoubtedly is an effort to strengthen its position in the mobile apps and the mobile OS market. Another major difference is the fact that unlike Amazon, Apple actually is seeking the permission from record labels to allow them and its users to stream their music from any geographic location. Sony, WMG, EMI, and UMG are some of the record labels Apple is trying to persuade.

Apple's True Intentions

If Reuters is to be believed, then the deal with WMG has been cracked or solved; this was a mystery for some time. Apple had acquired some time back. At that point of time, the acquisition did not make any sense, but now some light has been shed on their original intentions. Apple is not a dumb company; they would not be at the forefront of the tech universe otherwise.

Skip the Middle Man

If you are thinking that Google is just snoozing around, you are wrong. Google Music is another service that everybody has been eagerly waiting for. And if rumormongers are to be believed, the search engine giant is already in talks with Spotify, which industry insiders say will be instrumental in rolling out music streaming services. Spotify however denies any such association or covert discussions. It was also heard that Google, which has been unable to broker any agreement with the record labels, had almost abandoned any plans for music streaming. However, Google might have taken a cue from Amazon and might launch the particular service without actually taking into confidence or forming any business ties with any record company. Well, at least they tried; no one can harangue them for that.

Microsoft in an Innovative Lull?

The only major player in the tech market not making any big announcements so far is Microsoft. Investors and aficionados have been complaining that the company has stopped innovating. However, things may change a bit and these puff puffs may be put to rest after Nokia starts putting on shelves Windows 7 based phones. But again, that may not happen any time before 2012.

Movers and Shakers

Google, Apple, and Microsoft, each one is eager to capture and dominate the mobile internet market. Apple though may have the lead at the present moment, though Google may catch-up real soon. Microsoft is clearly in the third spot.


    0 of 8192 characters used
    Post Comment

    No comments yet.


    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at:

    Show Details
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the or domains, for performance and efficiency reasons. (Privacy Policy)
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)