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Applied HCI Principles and the Fourth Heuristic

Updated on August 8, 2016

Applied HCI Principles and the Fourth Heuristic

There are very many interactive items and programs that have been designed to enhance human socialization. In fact, with the present advancements in information and technology, chances of much more are still to come. In light of this understanding, let look at some interactive items and analyze them along Nielsen’s heuristic on consistency and standards. Let’s focus on WhatsApp, Facebook and Twitter. As pertains consistency and standards, it is worth noting that the design standard of any interactive item may not really tell the completeness of its user- interface. According to Jerome, Howey & Billings (2007), since some apps and interactive items seem to have classy individual designs, it is impossible to tell that they are complete in their innovation. In this regard, there are continuous updates that need to keep being added to make it more user-friendly.

Face book and Nielsen's Heuristic of Consistency and Standards

Take Facebook for instance, from its inception; it was meant to be a social networking between campus students. At that level it was a complete interactive innovation that would fulfil its intended purpose; however, continuous innovations have been done on the technology to date (Jerome, Howey & Billings, 2007).

Facebook and its Cognitive and effective Properties

In terms of cognitive and effective design of Facebook, this App has been designed to appeal to the cognitive elements of the particular users. Many people can easily associate the design of this App to their interactive experience while working with it. The designers have developed it in such a way that the App is easy to use and facilitate online interactions with the respective users. The website design and color induce a feeling of relaxation as users interact. Facebook user interface and software are friendly and user interactive. Facebook provides various user options such as choice of language, and translation. These options facilitate the interaction of the website and the user as well as the relationship of the user and the social audience in the platform. In this regard, Landragin (2013) agrees that this App is more user-centric and friendly when compared to Twitter and WhatsApp due to its attractive interface properties.

Facebook and its User-Centric Design Strengths

Facebook has been designed to be impressive, attractive and induce imagination. The website is endowed with a wide range of designs that characterize its effectiveness as a social media network. The website allows sharing of pictures as well as voice calls. Facebook also allows the creation of friend group circles based on social relationships. Unlike applications such as whatsapp that allow a maximum of 100 friends, facebook has no limit in the number of friends required. Currently, Korpijaakko (2015) explains that millions of social and economic-related information are being shared by people from all over the world on this platform.

However, despite facebook being a popular and widely used social network, there is a always a great room for improvement. The facebook company frequently makes changes and adjustments to make its user interface more associating and involving. Despite the site having quality and effective cognitive properties as well as user centric design, the properties do not predict the completeness of the site (Jerome, Howey & Billings, 2007). The website continues to undergo development, improvements and changes daily.


Jerome, C. J., Howey, A. M., & Billings, D. R. (2007). Heuristic evaluation of a user interface for a game-based simulation. Alexandria, VA: U.S. Army Research Institute for the Behavioral and Social Sciences.

Korpijaakko, M. L. (2015). Cracking Facebook: The importance of understanding technology-based communication. Rotterdam: Sense.

Landragin, F. (2013). Man-machine dialogue: Design and challenges. London: ISTE.


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