ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

Be or not to be on social networks? T It is no longer the issue.

Updated on May 1, 2016

In 2013, 8 of 10 users have registered on at least one social network. While social networks were first proliferated among students, more than 55 French Internet users represent more than 30% of the audience of social media in France, as much as 15 to 34 (Médiamétrie). In tourism, social networks are an extension of the "word of mouth": 70% of users say that the experience of their relatives encouraged them to go to a place where they had never thought of going before (sparkler).

Hamlet-hipsterPour tourism stakeholders, the question is no longer whether to be on social networks but how to be there?

The number of users is no longer an end in itself. That's not the size that matters but the commitment of a community. A phenomenon that naturally results in any expression of interest on your publications: assessments, shares, comments and other forms of interactions specific to each social media.

The main challenge lies in the implementation of a strategy of influence in social networks organized around several levers:

Organizational. This is your team involved educating all staff, as the host communities function must be cross your activity and must sweat the identity of your business.
Strategic. On social networks, everything can go very fast. Anticipation is queen. On the one hand, with the establishment of a schedule content to organize your publications based on your highlights, events and in-house skills. To not end up every day facing the blank page syndrome. Furthermore, by providing any risks related to your trade, whose negative effects on your e-reputation could be very detrimental quickly as your responsiveness.
Operational. Your editorial should be organized around a neat handwriting and targeted audience to generate interaction and gain visibility.
Your customers in the networks!

It is best to choose a social media based on audience and your goals rather than on everyone and nowhere at once.

Facebook remains a must with its 1 billion 340 million active users worldwide (Facebook) including 26 million in France.

Using Twitter in France is more discreet but the microblogging website is an excellent tool to promote the conversation in the case of a customer service for example.

The 1562 Instagramers posting pictures on Instagram every second ( A social network share photos and videos available primarily on mobile, where the image occupies a prominent place. Each media must be adapted according to the publications functionality and own habits to each tool.

Your customers are precious!

We must build on their skills in recruiting your new subscribers thanks to sponsored publications and targeted by type, age, city, affinities, etc. and according to a promotional budget to calibrate the year.

Your customers are demanding!

The concierge found a second youth today in digital. The requirement of users on your ability to respond is primarily tailored immediacy and personalization of the message. But beyond your own community, you have to remain on standby, when a user mentions your brand or business, take the floor and start a conversation, staying in suggestion than in the intrusion.

Your customers are creative!

More and more content is published on social networks: 16 million Internet users have posted a picture on a social network in 2013; they were 7 million to post a video (Médiamétrie). On Facebook, 70% say that the experience of their relatives encouraged them to go to a place where they had never thought of going before (Facebook / Sparkler 2013). A source of influence need to know to use in its own interest by encouraging publications about this social media around your tourism business.

Your customers are hyper connected!

And all this social environment is disrupted with the mobile boom. In June 2013, one month has 17 million active users on Facebook and connected from their mobile. Behavior which must also make you think about the format of your publications to optimize for mobile first and calibrate the time of day conducive to caution: wake up in the waiting areas, transport times , etc.


    0 of 8192 characters used
    Post Comment

    No comments yet.


    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at:

    Show Details
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the or domains, for performance and efficiency reasons. (Privacy Policy)
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)