- Internet & the Web
Become Famous on the Internet
As a digital marketer you are often left pondering what you should focus on. There is so much noise out there on the internet, what contribution should you make yourself? It is not an easy question to answer. In this situation it is best to just stick with your strengths. You can never go beyond sticking to your strengths. It is a sure fire way to become better known, possible even famous.
Stick to your guns
If you are doing something that you do not enjoy eventually you will burn out and it will be a disaster. One of the most important things is to ensure that right now you are focused entirely on something that is going to yield great results. You might get bogged down in this thought. You might be looking at the grand picture, thinking that you have to do this and that you have to do that. You get so bogged down that you do not even end up making a start. All you do is stagnate.
Right now you need to clear your mind. It is clogged up with all this information coming in, you don't know what to do. Take some time to meditate and just empty your mind of the clutter that is in there. You need to get a grip right now. Then when you are ready, start making a contribution. It can be a very small contribution. Ultimately it doesn’t really matter. But doing something is a hell of a lot better than just thinking about it.
It is so overwhelming, my brain hurts
It is amazing how the immensity of something can hold you back from making a good contribution. But this is the thing, you should only focus on what you are in control of doing, and what you have already done in your past. You need to take ownership of what you already have and then continue to move forward. Start crafting the kind of legacy that you want to leave behind.
Some people will think that there are good things and bad things about this approach. Some people might think that you should pay more attention to others. I tend to disagree. You are only in control of what you are putting out there. It doesn’t really matter what other people think of it. Whether they will agree, disagree or find it boring. This is not something that you should focus on at all.
You need to do is try to find the right balance in what you are doing. You are putting stuff out there and being mindful of what other people think. At the same time, you are not letting what they say get to you. There is a lot of negativity swirling around on the internet and it is important not to get bitten by any of this.
So you want to be a star eh?
People want to become known for all sorts of different reasons. There are some people who just wish to have their voice out there. They are just producing for the sake of producing. This is great, these creative machines are doing a good job. The thing is you make mistakes along the way. You will never stop making mistakes it is just the way it is in this game. The more mistakes the better. As you keep going your output gradually improves over time.
As a marketer you will be able to pick up on the cues of other people. They may be subtle; they may be a little bit more obvious other times. Ultimately you will eventually be able to gauge what people are thinking of your produce. Keeping in mind there is such a huge amount of content being churned out every day, it is overwhelming. But you choose how you want to interact with it. What you want to get involved in.
This game is as easy as abc
It is important to try and get to the level where you are indeed gaining traction, gaining a following of some sorts. And I am not talking about like for a like or follow for a follow. I mean you are becoming seriously popular for whatever reason. Ideally you are creating some kind of a community.
The key to achieving this is consistency. I would say quality is important but everyone has a different notion of quality. At this stage the important thing is that you are reliable and consistently putting stuff out there people find interesting.
I have to emphasize the importance of not falling into the like for a like, follow for a follow trap. This is where so many people end up coming unstuck. A follow or an endorsement is a pretty big deal and I wouldn’t go handing them out willy nilly. People will lose respect for you as well.
Stop telling me what to do
You want to make sure that you are engaging with content that you like. You are engaging through comments mostly. You are actually giving valuable feedback for what they are doing and attempting to engage with them.
Again if you want to be consistent you will want to be focusing on what you like. If you are not doing what is natural to you then your productivity will eventually drop off. There is no doubt about this. Only write about your passions and things that really spark your interest. Do not focus on what you think you should be doing; focus on doing the things you enjoy doing.