- Internet & the Web
Become a Social Networking Superstar
So the title may sound a bit cheesy. Okay, very cheesy. Yet in this day, with the growth of networking sites like Linkedin and Twitter, and their ability to better one's career, a social networking super star is what we all want to become.
My objective is to show you where to begin, how to manage your social networking sites and how to integrate third party tools for that extra boost of promotion. If you have quality content, then social networking "superstardom" is inevitable.
Where to Begin?
I'll rip this band-aid off very quickly.
- Google +
There are several sites that I neglected to add-it's wise to pick 4 and promote yourself on these platforms to the greatest of your ability-but there's no questioning it, these are the giants. Amassing millions of readers each month, there's no wonder sites like Facebook, Twitter and Pinterest are great platforms in which to promote your goods, service or blog. Of course, this is just where to begin. I go into greater detail on how to put your imprint on social media sites like Twitter, Facebook and Pinterest in earlier hubs. Take a look at them if you haven't already.
How to Manage your Social Network
In order to stay relevant and keep a strong following, you have to update your sites frequently. Most of us have four or more networking sites to operate, not including our official web site/blog. So how does one manage these sites effectively?
The number one reason why people don't engage in social media is because they don't have the time. So here's the solution: create a schedule and make the time.
You may think that something so obvious isn't worth mentioning. Or perhaps such a simple solution can't really be the solution. But it is, and it's not as obvious as one may think. From the beginning, most people underestimate the difficulty in managing their networking sites. With time, they find the work too daunting. So they give up long before they reach the finish line. In the end, you'll see that adhering to a schedule pays off in the end.
First, come up with a social media schedule to organize all your networking sites. I suggest making a table. Decide how often you plan to Tweet/comment on Twitter; which days to update your blog; what days to join a discussion on Linkedin, etc. How many times will you do this per week? How many minutes per session?
Social Media Schedule
Engagement Per Week
Time Spent Every Week
5-7 tweets a day
Every other day
2 comments every other day
3 days a week
3 posts a week
I also suggest the use of a daily social media calendar. I wouldn't know where I'd be without a schedule and a calendar. Once again, I go into greater detail about managing social networks on my hub, Managing your Social Media. If you're neglecting your sites because you don't have the time, view my article for a good place to start.
Integrate 3rd Party Tools
Let's say you've picked four networking sites for promotion. You've also created a schedule to manage these sites, and it works. Yet there are some days, maybe even weeks go by (let's hope not) where you can't stick to your schedule. Now what?
This is where a third party management tool comes in handy. When you can't always commit to updating, look into these services:
AddThis: Over 14 million users find that AddThis works for them. Check out their web site. Then integrate the service into your own site by using a widget. Your visitors can now bookmark your content from a variety of social media sources.
Wibiya: "Wibiya lets you choose and integrate exciting applications through a customizable free web bar we call the Wibiya bar"-Wibiya. This tool assists users in communicating with their readers and keeps their website interactive.
Hootsuite: This free social media management system submits messages to Twitter, Facebook, Google + and other networking sites. A feature I'm most fond of is its ability to draft and schedule messages at the time of day users are most active online. The basic service is free. However, if you want more features, you'll have to upgrade and pay a fee.
Are you using a third party integration tool that you can't find on my list? Add it in the comment box. I'll research it and if it looks right, add it to my list of services.
You're on your way to learning the ins and outs of social networking. If you haven't done so, read my articles on how to grow a large Pinterest following and how to grow a large Twitter following for personal or professional use.