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Benefits of Social Networking Tools in Businesses

Updated on August 8, 2010

Benefits of Social Networking Tools in Businesses

 Businesses have today taken a change in how they are run because of the many technological advances that have been discovered.   The internet has been one of the most influential technological advances in any given business.   This is attributed to the fact that a person is able to connect with the world and make an impact without having to be there physically.  Many social networking sites were created mainly for socializing and making friends.  Today, social sites have become very popular and have a large audience and this has changed why people use them.  Businesses are now using these social sites because they can get to their targeted audience easily and tell them about their services.  Not only is it effective, this method of advertising is much cheaper, making it a preferred method as compared to other traditional ways.

 There are many options that people can use when using social networking sites as their marketing tool.   Three of the most commonly used options are creating networks, creating profiles for a company or product and using banner ads or display ads.  Display ads are placed on any part of a web page and they use up very little space, yet they serve the purpose that they are intended to serve.  Users who create groups where interested members can join have also seen this as very effective.  Creating groups is a free service offered by many social sites and this gives members an option of joining and learning about the company or product before they spend any money on it.  The number of people who join the group will give the marketer and indication of whether there is a market out there for their product.  In addition, members who join can also send their comments or criticisms to the manufacturers and hence give them a chance to improve.  This interaction also gives the company a chance to see just how their product might be accepted before launching it.

 Another social networking tool that has become very popular is creating profiles related to a company, product or service.   This is not done by people who want to market their products but more so by people who want the public to learn about them.  Because the purpose of most social sites is still not shopping for products, advertising should be casual and friendly.  There may not be that many actual buyers from social sites but this is a good way of advertising and creating a brand name.


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      Phil @ Philippines Outsourcing 7 years ago

      Social networking has made a great impact for people who are on online business. It gave them the opportunity to make their business known.