- Internet & the Web
Beware of PAY PER CLICK
Know what you are and are not paying for.
Is Pay Per Click-Stealing Your Advertising Money?
If you know anything about SEO services or Internet Marketing, you have probably heard of Pay per Click. Pay per Click is one of the many options that a business has to increase views to their website.
How it works is simple; you must first join a Pay per Click Program, the most popular of all Pay per Click programs is Google Adsense. You will pay Google “X” amount of dollars to be seen. Seen where? At the top. When you do a search on the internet for (example)“Internet Writers”, Google searches the millions of services available and places them within the results pages you may then scroll through dozens of company’s websites that have been linked with this particular key word or key phrase. The biggest, best and most popular, companies with the most views for that particular phrase will be on the top of the first result page, under the 2-3 companies which are in the highlighted area.
On the right side of your screen, you will see other companies in a sectioned off column, that the phrase which you typed into the Google Search Engine pulled up as relatable results. The Highlighted Box with the 2-3 companies listed as well as the results on the right side of the page is each paying for PAY PER CLICK Advertisements through the Google Search Engine. Every time a person/consumer/prospective customer selects a sites that is involved with PAY PER CLICK- the Company is charged for the lead generation. Each of these companies pays a certain amount of money each time they are viewed (which they have set up a maximum payout per day), once they are clicked a certain amount of times and their budget is used up for the day, they drop out of the Pay Per Click Section and fall into their rightful position within the Search Engine Results.
Click-Click-Pass The Buck!
Why it may not be such a benifit after-all?
What is the hype over Pay per Click? It is a great way to be noticed immediately. If your company has just launched a new website or your company is new to the world all together, Pay Per Click is a plausible option to get the attention your company needs to grow and be noticed...
What are the negative aspects of the Pay per Click Services? Other companies! Each and every one wants to be on the top of that first page. Let’s say that you are #1 on the first page of the search engine results, you have worked into your budget what equals 75 clicks to your site each day. Another company that has also paid for these services also wants to be on the top. Rather than patiently wait their turn, they decide to speed up the process and repeatedly click on the link to your site, until your budget is used up. Because this company took it upon themselves to use up your budget for the day, you are now kicked out of your #1 position and placed back on page 8 (or where ever your companies place is) of the Search Engine Results Page. You have now spent $X for 75 views and have 0 true prospects and 0 orders have been placed that can justify a reason to continue to use a program such as PAY PER CLICK.
The horrible greed behind this Pay Per Click Militia is a problem, and it is a problem that Google is aware of. Why don’t they fix it? Why would they fix it? They are making a fortune off of these useless clicks and companies are still paying to attempt to 'Utilize' Pay Per Click, so it is a Win-Win for Google, or shall we say, "$$$$-Cha-Ch’ing-$$$$"
Something or Someone New to Even the Playing Field
It's called INNOVATIVE
Pay Per Click-Click-Click
Speaking to Austin Web Design Guys about Pay Per Click
“Beware of Pay per Click”, is what Charles Pilkilton, President of Austin Web Design, use to say. He was a believer that Pay Per Click is and was a rip off, until one of his Partners came to him with their new program that takes away the ability for a single company to take from another company, the time spent on the Top of the Google Results Pages.
How can the team at Dallas Web Design do this? They have been working with and developing something new-it helps control the malicious clicks that many businesses have the ability to do, which take from honest companies a chance which they have paid for from receiving benefiting from Pay Per Click.
What Houston Web Design have developed; will make the malicious clicks of no importance to an individual’s Pay Per Click Campaign. In a way the software makes you invisible to their malice. To help keep legit clicks and malicious clicks underway, and Pay per Click profitable and fair, the software counts the clicks, if one individual clicks on a pay-per-click ad three times, that user can no longer see the ad. Let me say this once more that one particular user is unable to see the ad-but the rest of the world can. San Antonio Web Design has given back the gift and power of Pay per Click.
Get what you are paying for with your Pay per Click Marketing Campaign, and have Pay per Click work for you the way that it was intended to.
Beware-you may be shocked to learn what Pay per Click hasn’t been helping you with during the extent of your relationship together.
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