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Blogging - The Importance Of Uniqueness and Creativity

Updated on January 7, 2016
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You already know that there are millions of blogs out there, most of them publishing the same old news that can already be found on hundreds of other blogs.Then there are bloggers who simply take a successful blog and try and copy it. Most of the time these 'copied' blogs fail to be a successful.

In order to stand out and capture the attention of Internet users, a blog needs to be creative and unique. You need to deliver a message that speaks to your readers.

But do you find the inspiration for truly unique and creative content?

Creativity 101

Creativity doesn't come at the push of a button and there are no step-by step instructions for guaranteed success.

Sure, some people are practically born creative, but I believe creativity is more of a thought process and can definitely be learned. You don't need to reinvent the wheel to be creative.

And not every article has to be creative. If someone is looking for information about a certain software, for example, they wants facts and tips.

What helps is to be an active reader and subscriber to various other blogs. Don't be afraid to take a look at what the competition is doing. Gather ideas that you like and expand upon them. For example, if there are already X articles on a subject you want to write about, try to find a new point of view. You could combine several subjects or aspects, thereby creating something new and fresh. Don't be afraid to be controversial and take on a new perspective.

There's nothing worse than your readers feeling as if they have already read the same information on dozens of other blogs.


3 Tips for more Creative Blog Posts

Find your passion

Before you dive into the blogosphere you need to think about your passion. How are you going to come up with creative ideas if you don't know enough about a topic? That's why nearly every blog owner out there will tell you to pick a niche that you're passionate about.

One of the reasons why so many blogs feature similar content is because they all copy something they read somewhere else rather than relaying their own personal thoughts and experiences.

Keep a journal

Write every idea down. The best ideas might hit you while trying to fall asleep or while working out at the gym. Thanks to your journal you will always have a few ideas at hand and won't have to copy the same old subjects. You can also bounce those ideas around with some of your friends to get an idea of what people want to read about.

Tell an anecdote

Anecdotes should be every blogger's best friend. Why? Because they don't require any research and make you more relatable. Who doesn't love to read about someones mishaps and adventures?


How do you stay creative when writing new blog posts and articles?


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