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Blogging for Beginners: 5 Steps to Building a Popular Blog

Updated on June 22, 2013

Everyone Wants to Blog, But ...

It's not easy to start a blog. There's a lot of competition, and it's tough to stand out. But that doesn't mean it's impossible.

You can create a popular blog if you're willing to put in the work. I've built a blog with over 11,000 subscribers, so I know it's possible.

My subscriber count is growing each day because of the efforts I put in. I work hard, and it has taken me years to reach this place.

This doesn't mean you have to aim for 10,000 subscribers, because even at 1,000 or 500, you can bring in an extra income doing something you enjoy.

Let's dive into the steps.

Who are you writing for?
Who are you writing for?

1. Know Your Reader

In order for your blog to stand out, you have to decide who you want to write for.

You don't have to be crystal clear, and you probably won't be when you start your blog, but if you start a general blog about "life," you're doomed to fail.

So when I say know your reader, I'm simply pointing to the fact that you have to decide on a niche for your blog.

For example, do you want to help people with dogs? What about eczema sufferers? Drill down into something specific.

If you can't become specific, then at least pick a topic area that's somewhat focused, such as dogs, running, or building muscle.

5 stars for WordPress Blog Platform

2. Use WordPress

WordPress is the go to blogging platform today. It's what I use, and it's what many of the biggest blogs online use.

Why? Because it works, and it makes things simple.

Yes, there is a learning curve, but once you master the basics, publishing a blog is extremely easy.

If you don't know where to start or how to set up your blog, I recommend you check out this guide on how to start blogging.

It may be scary at first, but as long as you take things one step at a time, you'll be just fine. That's how I learned, and I've no doubt that you'll learn WordPress as well.

If you want to take baby steps, you could start a free blog over at That's what one of my friends did.

3. Write Great Content

This almost goes without saying. You have to write great articles in order to build a popular blog, but what is a great article?

It's a resource that helps someone solve a problem. It doesn't have to be thousands of words, and it doesn't have to be video, but it can be.

The goal should always be to think about who will read your article. What do they need help with and how can you help them?

Let's say I were to write an article about setting up a blog. I could do it via screenshots or via video. Or I could do both.

The more comprehensive I make it, the more likely that it will be spread around the internet. So great content solves problems. Think about what problems people have and solve them. Also check out the video here on pillar articles.

4. Make Friends

When you get out there and make friends, you're more likely to get links from people, which means your blog will gain authority in the search engines, which in turn means that you will get more traffic and more subscribers.

But you have to get that initial snowball rolling, and you do that by promoting your blog. No, I'm not talking about telling people to come to your blog.

I'm talking about being helpful. No one likes a person who takes and takes and takes. Think about how you yourself would like to be approached.

I personally like when people come and offer help. Or if they link to me from their blog, I'm more likely to link back.

There's nothing magical about making friends online, it's the same as in real life, because ultimately we're all human beings.

5. Make Mistakes

I was thinking of naming this "be persistent," but I think it's more important to first be okay with making mistakes.

The only way you'll build a successful blog is by experimenting. If something doesn't work, you have to find what does.

No one can build your blog for you, so you have to try a lot of things before you find what works. But when you do find something that works, use it and leverage it to grow your blog.

That's what happened to me when I found guest blogging. I simply wrote articles for other blogs and it helped grow my blog to thousands of readers.

The Bottom Line

There are people out there who tell you that there's a secret formula for growing a popular blog, but it doesn't exist.

The secret is that there is no secret. Anyone telling you otherwise is lying. If you want to build a popular blog, or even succeed here on HubPages, you have to work hard and master what you do.

There's nothing more to it than that. Get to work, and I hope you enjoyed this hub.


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    • Ceres Schwarz profile image

      Ceres Schwarz 

      5 years ago

      Good hub on blogging for beginners. This will be very helpful for those that are just thinking of starting a blog. It is important to write great quality content.


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