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Building An Authority Blog Doesn't Happen Overnight

Updated on December 28, 2012

I wanted to use a humorous illustration for this hub, and when I found this one, I knew it was a perfect fit because it illustrates some of the things that someone who earns a living as a blogger has to go through... but the one thing that you do not see mentioned in the illustration is this;


With the US Economy continuing it's endless roller coaster ride, taking most of America with it for the ride, there has been a massive change in the way Americans are earning a living. Many displaced workers have had to totally reinvent themselves, while others have sought out careers on the web by starting their own blogs.

The problem now is that there are so many blogs out in the blogosphere, that it's starting to get a little crowded out there, and many blogs (some that I have actually written articles for) have been left by the wayside.

Why is this happening you may be wondering?

Isn't blogging a simple affair, where someone just starts writing about something they like such as moon rocks?

Well Virginia, I'm here to inform you that it takes a lot of hard work to build what we in the know call an Authority Blog, but you may be wondering why this is and I'll refer you back to the simple word that I have highlighted above...dedication and lot's of it.

If your planning to seriously pursue a career as a blogger, than here are some things you should know about starting and running your own blog...ignore them at your blog's own peril.


When I mention consistency in regard to blogging, I'm talking about the frequency with which you post articles to your blog. Frequency of blog posts is very important if you want to build an audience for your blog.

On average, you will need to post articles to your blog at least twice a week, but three times is better. If you only post once a week, you might as well not even bother because it will take you a very, very long time to build an audience for your blog.

Write Authoritatively

When I saw write authoritatively, I say this in the context of the sort of posts that you first write for your blog. When I was first learning about blogging, one of my earliest influences was Yaro Starak, and his advice was to write what he called "Pillar Articles," another term that is used today is "Evergreen" posts. These are posts that educate your audience about the topic that your writing about, and they are not short posts, these are posts that usually run in the range of 700-1000 words an article.

One thing about these types of posts is that they should be very well written. They should offer timely information, and each one of these posts should be well structured and still be easily read and understood.

Editing Your Posts

I can't emphasize this point enough. You've written a great post, and then you hit that "publish" button on your site and you've published your article. And then you think your home free and your work day is done...wrong!

I've learned this the hard way over time, it's your responsibility to do your own editing and whether you write your posts using Word or you just write directly to the operating system that your using to create your posts such as WordPress or even the OS system here on HubPages, it's up to you to hit the spell check button and make sure that there are no spelling errors in your article's copy, because a post that contains glaring spelling errors takes away from your site's credibility.

Use Illustrations

The old saying that a picture is worth a thousand words isn't just some old clique. Adding a picture that fits with the topic of your blog post, not only gets the attention of your readers, it's also a great way to get the attention of search engines.

Search engines send out their search engine bots regularly, and they will come to crawl your website and see what updates you made to your site, including any recent posts you've made and that will include pictures that you add to your posts, so just make sure you add relevant tags to your pictures so that the bots can scan them also.

And these are just the basics of running a blog, this doesn't include things such as updating you're blog's plug-ins, and the OS system itself, and all the other little things that you'll eventually want to do when you've been blogging for a while and your ready to go to take your blog to the next level.

And yes, I did perform a spell check before I hit the publish button for this hub.

Lew Newmark is a full time blogger, and the owner of KeyWords Media and Lew


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    • animekid profile image

      animekid 5 years ago from Upstate NY

      Hi Thranax and thanks for leaving your thoughts for this hub.

      When I say "overnight" I refer to those people who get into blogging with the idea that you can just write a post once a week and just hop for the organic traffic to happen.

      As far as the points that you mention, I know that you're correct in those regards, but again the money factors come into play, and I'm not too sure about the varacity of those sorts of blogs that gain authority overnight, but that may be a whole different discussion for another hub. :)

      Lew N

    • thranax profile image

      Andrew 5 years ago from Rep Boston MA

      There actually are ways to make an Authority Blog overnight! It takes extreme amounts of work and extreme amounts of advertising dollars but it can be done, it has been done, and it shall keep being done. It also depends greatly on the niche, the smaller less sought after niche can become the top Authority Blog very quickly. Heck, there are still many things that can make you the top Authority just because you have a page/selection of content on the subject! (Its most likely not relevant in daily life nor profitable though) You do put out great ideas and really sum up what has to be done - that it takes a lot of work and you have to really grind your teeth through think and thin and stay with what you do!

      Thanks for sharing!