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The Business Opportunity of Calling Card in Future

Updated on May 10, 2016

The world is full of beauty and mystery. You are, of course, missing her unless you start to move round; be a tourist, a migrant or someone else. It does not even matter whatever your purpose is and wherever you go, you will find her beauty everywhere. You may have left behind your dear ones at home. You are out there, but they are worried about you, so do you. Say, you are staying one a part of the world where people does not even have internet facilities. They have some old-day telephone booths to communication with the rest of the world. And yet, you are there. In the era of globalization, you don’t have to too worry about not being at home. Now, more than ever, people makes overseas calls on personal and business purposes.

So, to keep yourself updated to your dear ones, prepaid phone calling cards are your solution. With it, you do not have to think about quality for quantity. These phone cards come with many features such as pin-less dialing, making its use more convenient. Lucky enough, if you have the internet facilities of these card will rather turn into more useful to you.

What is Prepaid Phone Calling Card?

Calling card is a prepaid method of making cheap long distance calls. To use a prepaid card, you need to dial a regular telephone number and authenticate yourself by entering the PIN of the card, followed by dialing your desired international phone number. You can keep a track of your calling balance and recharge your card time to time. Todays, calling cards is going PIN-less and taking various platform for better service.

Who are the users of Prepaid Phone Calling Card?

People without internet access are largely targeted customers for prepaid phone calling card. Besides, thousands of people are migrating across the world round-the-clock. A total of 244 million people including 20 million refugees have migrated in 2015 for the world as a whole, according to the United Nations. Migrants are also the customer of prepaid phone calling cards.

According to World Tourism Organization, international tourist arrivals reached a total 1.13 billion in 2014, which is foretasted to grow to 1.8 billion by 2030. Tourists use prepaid phone calling card while moving round.

There are another interesting users of Prepaid Phone Calling Cards – the US troops. There are currently 150,560 U.S. military personnel serving in outside the USA. Use of calling cards is common among those solders.

An Australian telecommunications service provider alone has brought regular calling card business to 700,000 customers in the country. More than 5 million adults use international calling cards in the United Kingdom in 2011.

How big is the size of global Prepaid Phone Calling Card in business?

Though the business of Prepaid Phone Calling Card has been witnessing slight downtrend over the past couple of years, still it generates billions of dollars in revenue.

Data from different sources shows, USA has the largest volume of calling card business with a $2.14 dollar in revenue in 2013. Hotmail co-founder Sabeer Bhatia assumes the market for foreign calling cards in India is as big as worth at least $750 million in generating revenue. International calling cards had generated $1.13 billion in revenue in UK in 2011.

Business Opportunity of Prepaid Calling Card in future

At present, the world has over 7.3 billion population with only 3.3 billion having access to internet. Since the majority of the rest 4 billion live in developing or undeveloped countries they still needs their best way of communication among themselves. Prepaid Calling Card will be their best way of communication for a foreseeable future.

Besides, millions of migrants and tourists use international calling card to avoid lots of hassle and to make call in much lower rates than that of mobile phones and traditional phone lines, fostering a smooth business of Prepaid Calling Card business across the world.

Finally, if internet technology is fully assimilated to the Prepaid Calling Card, perhaps, there will be no alternative to this in terms of making calls, eventually booming the decade-old calling card business.


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