- Internet & the Web
Can Pinterest Help Your Business asks Work at Home Grandma
A social network idea
Pinterest - The Most Viral Social Media Platform Out There!
Every day my email inbox is flooded with free this and free that. Seminars on how to get traffic, how to improve your website, how to write better and faster copy – and the list goes on and on. Naturally we’d all like to become experts on a lot of things but it just isn’t a possibility. I recently was privy to one of those wonderful free seminars about one of the newer Social Media favorites – Pinterest.
I almost deleted the email as one of those typical exercises in giving me bits of information to entice me to buy something special that could really set my business on fire if I followed it.
I have been a member of Pinterest for about six months but had never fully utilized it for my business. We all know that Pinterest is fantastic for positing ideas, sayings, recipes, pictures, and links back to your hub blog. But I learned it was a valuable tool that could be utilized in other ways and thought I would share those with you today. I know there have been many hubs done on Pinterest with some extremely valuable tips which I have used myself so I will try not to be repetitive in this one.
What is Pinterest and what can you do with it?
For those of you unfamiliar with Pinterest it is a Social Network without a lot of words.
Pins are visual bookmarks. Each Pin you see on Pinterest links back to the site it came from, so you can learn more—like how to make it or where to buy it.
Pin the things that inspire you
Collect things you find around the web, or look through Pins already on Pinterest to see what other people have found.
An example would be going into Pinterest and finding a soft pretzel recipe that looks perfect for an activity you are planning. If you Pin it to your recipe board you will have it when you’re ready to bake.
What is a board?
You make a board for each subject for which you’d like to collect Pins. For instance, if you like poetry, you can have a poet’s board. The subject ideas for all boards are on the system but you can categorize your own boards as you wish. I have one for my books and one for my copywriting business. The opportunity for advertising your ideas are infinite.
Pinterest is conveying your message in pictures, verses or info-message. It is a great way of communicating your work to your audience and having it re-pinned numerous times therefore increasing your own traffic. Every time someone re-pins your work it goes back to your website or hub plus it automatically becomes part of their page and is seen by all their followers. This has the potential of reaching thousands of people and getting your brand out there.
Ways to Market on Pinterest
Can you market on Pinterest?
If you have a book you are marketing, you can do a Book-O-Graphic and potentially reach millions. If you have a service you marketing you can do a Tip-O-Graphic or Info-Graphic which can be most useful in your marketing.
Pinterest encourages re-pinning of posts. Of course copyright is always considered but when putting something on Pinterest you are giving permission for others to pin it. You can, for instance, make a listing of how to do something, i.e. Ten Ways for Fast Marketing. Someone may re-pin but it will always go back to your site also. You can take verses and tips and re-write them to make them your own and then pin them. As long as credit is given to the original author you are okay. I have taken a blurb from a piece and re-wrote it as a new slogan and then pinned it. The options are incredibly numerous.
Follow interesting boards and people
Following people and boards is how you fill up your home feed with good stuff. If you come across someone who Pins things you love, you can follow all their boards or just the ones you like best. Don’t worry if you discover they aren’t so fascinating after all and you wish to stop seeing their pins. Just click on unfollow and it will be all over. You can unfollow a person or just a particular board.
The Info-Graphic or Tip-O-Graphic
The info-graphic is usually a bookmark looking type of pin that contains useful information that others might pin to their own boards. It can be personal useful items like dieting tips or business items such as the top ten ways to drive traffic to your website, top landing page slogans that work, or even top ten ideas for improving your website. The tip here is engage, engage and engage more. You can engage in a story mode even on an info-graphic. I’ve attached a couple that I have done to give you an example.
Always remember to:
Make them easy to read
Pick items people care about and research
You can even design them easily using MS Word
Begin small by checking out all the categories on Pinterest and see which ones will work for your business and find a niche you can cultivate
Keep your boards geared as specific as possible. For example, instead of Bridal Attire, use Mother of the Bride Dresses, etc.
One writer had a book-o-graphic that was repinned over 1.4 Million times and drove over 122,547 website visitors. That’s pretty incredible.
Fun with verse
What is the difference in traffic from Twitter and Facebook?
Twitter and Facebook are terrific forms of marketing and I use them daily. Unless you have invested in an internet vehicle to post to Twitter for you, the tweets you send may not be fully vested unless you tweet early in the morning hours and tweet daily. Tweets last from a few minutes to a few days before they disappear from immediate sight. Facebook is a little longer going from a few hours to a few days. Pinterest posts on the other hand are active for up to two years. This is a tremendous way of reaching a huge marketplace. As pins can be reposted over and over again, it is one way of marketing that keeps on working for you. When you find pins you like, engage with them and re-pin them to your own board. The goal in all the Social Networks is to achieve active followers who like to engage with you and enjoy your stuff. It’s a great way to meet lots of fascinating people.
How do you learn about Pinterest?
At this point I am just learning and exploring all the avenues of engagement. I do know you will learn a great deal from just going into their system and reading everything you can find. I plan on becoming an expert as soon as I can. There are all sorts of training mechanisms out there but I discovered one website which may be helpful to some of you. The link is highlighted by the Pinterest Ad above. Again I can’t emphasize enough that you need to be your own teacher. As writers and entrepreneurs we all need to find ways of marketing ourselves that are beneficial, easy and don’t cost us an arm and a leg. Keep your options open. Do some investigating and find out what works for you. You won’t be sorry you did.