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Choosing Keywords - How They Effect Google, Yahoo and Bing SEO

Updated on August 17, 2013

A Successful SEO Professional Uses Keywords Effectively

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Insert Primary Keywords in Meta-Data

  1. The meta-keywords tag is placed between the head section of an HTML document. This is where all the pages meta-data is inserted.
  2. meta name="keywords" content="your keywords, your keywords, your keywords, your keywords"
  3. The script should appear identical as above but with the less than and greater then symbols at the start and finish < >.
  4. Try to be broad when selecting keywords. Don't be repetitious with the words chosen. A word should not need repeating unless absolutely necessary.
  5. The keywords placed within the tag shouldn't exceed 60 characters. These are the primary keywords for that page.

What is a Keyword?

Keywords are one of several major factors when it comes to getting a good search result.

Finding relevant user friendly keywords can be hard. But, a website, blog or article needs to have quality keywords to target. Without them, any content on the web would get little to no visitors from a search engine.

A keyword can be considered similar in nature to an action word. i.e A salesmen will use particular words that will interest someone, or use suggestions on something that will frequently be thought by that person.

This is very similar to what a search engine does in order to display your website.

People everywhere have interests in anything you can think of. Yes everyone is an individual, but, the way they think about interests and the words they use to describe those interests can be very similar in nature.

The words that are keywords are not the entire sentences that an individual will think or say. They are the words that an entire collective group uses. for example;

One person may think how do i turn the oven on. Another person may think what's needed to turn the oven on.The keywords are not the how do I or what's needed. In this instance the keywords could be turn oven on - This is what a collective group may type as there potential search query.

Be Definitive With The Keywords Chosen and You Will Succeed

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Inserting Keywords into Text

The choice of keywords is of utmost importance.

The keywords selected should be readily appearing on the website, blog or article being promoted (Google, Yahoo and Bing will be more accepting when displaying a website if the keywords are appearing appropriately).

That isn't to say that every second to third line should have a word that's wanting to be targeted - Text should appear natural. It should be like reading a magazine, where everything in one way or another appears to have a place and reason.

I have seen many webmasters place text and links that appear to be spammy or unreliable. This results in a user not taking an action or a search engine crawler not giving you the results you're trying to achieve. Search engines like to see users engage with your content, or at least hang around for a bit. A high bounce rate makes a for a user going to another search engine for there results.

A professional magazine should be the target to go for in terms of quality layout and content.

A website should be built for a visitor, not a search engines crawler.

Text content, anchor text on links, title tag keywords, articles, social media and the like should all be similar content, but not the same - Don't ever duplicate content, this is the worst thing to do.

Finding Relevant User Friendly Keywords Can Be Hard

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Find the Keywords Google are Currently Displaying

Google offers 2 main abilities to obtain search result appearances of your websites keywords.

Webmaster tools

Google webmaster tools gives a glance at the websites search terms. It displays the search terms being shown in results, amount of impressions count, amount of Clicks column, CTR (Click Through Rate) column and average position.

Google Analytics

Webmaster tools is a good reference point, but a more in depth analysis of keywords can be attained from Google Analytics. Analytics also has the option to send emails, to you of those keywords on a scheduled basis.

There are a few steps to set up a Webmaster tools and analytics account, but it really is simple.

For a video demonstration visit Google Keywords Tool. The process is listed below.

Firstly a Gmail account needs to be created.

That account has to be associated with a webmaster tools account.

Once associated the ability to add URL credentials becomes available. Verify and validate the website via the methods provided and the next steps can be taken.

Now the website is verified and validated, select and add the Google Analytics product.

To add the product click on "Account" then click on "Products", scroll to the bottom of the page and select "All Google Products". Choose the "Analytics" product.

Open up Analytics

Add a website to be analyzed by clicking on "Admin". In the account section click the drop-down menu and select "Create New Account".

Follow the steps to create the account and insert the Analytics code into the websites HTML.

At the reporting screen near the top, listed under the heading "Audience Overview". is the "Email" option. Click on it to start a schedule.

Select the day then set the email schedule reporting frequency.

When the email is received, listed are high quality easy to target keywords that are currently being displayed for that website.

Keywords and SEO

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How do Keywords Effect SEO

Keywords to target that are not only of relevance for a website, but a low competition rate are the ones needed to be targeted if a site doesn't have a high enough reputation yet.

Using the keywords that have been emailed as part of your SEO will help you to get a number one spot on a search result.

Remember though, SEO is not an overnight process. Something done today won't happen tomorrow, it takes time for a search engine to digest and interpret your content.

Although keywords are important they're not the only thing that should be considered in your SEO work. There are tonnes of other important factors that can help as well.

What SEO Tactics are of Interest You?

What SEO Strategies Should be Discussed Next?

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© 2013 Martin Heeremans

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