Choosing What to Write About on a Blog
You may be one of those that would love to start a blog but hesitate because you're not sure what to write about. Or you've set up a blog, but it's looking sadly bare.
With over 160 million blogs on the world wide web already, is there really room for you?.....YES!
Deciding what your blog is going to actually be about, is the first step towards your blogging success...
Why You Should Blog
I've met many people who say that they would love to start a blog, but either don't know where to start or wonder what the point is as there's so many out there.
These are valid points to consider, but don't let them put you off. Rest assured there is room for everyone in the blogosphere.
The fact is, that even if you were to write about subjects that have been written about by millions of others, they will not have your voice or unique view.
Everyone is an expert in something, whether they realise it or not. Often we take for granted what we know, assuming everyone else knows it too. But just because something is easy or natural for you does not mean it is for everyone else. People look to the web for answers, entertainment, inspiration and to connect. Your blog posts could just be what someone has been searching for!
Blogging is a fantastic way to meet like-minded people, influence and inspire. It's very fun and can lead to more opportunities as you build your writing portfolio and establish yourself as an expert in your niche.
Choosing A Niche
To class a blog as successful depends on what you are looking to get out of it. Most people will be hoping to get followers and money and the best way to do that is to centre your blog around 1-3 topics. By clearly defining your niche(s) you will become known as a reliable source of information and people will know to turn to you when they want to learn more about your chosen topics. Deviate away from your theme too often and your readers will lose interest.
So to choose the right topics for you, ask yourself the following:
- What are your passions?
- What are your hobbies?
- What do you know a lot about?
- What do you want to give to your readers?
- What do you want to get out of your blog?
Base your niche(s) around your answers to the above.
Readers are looking for a reason to follow you. Now is not a time to be modest, it is a time to share your knowledge with the world. Remember just because you think something is easy and not worth looking up, doesn't mean others aren't looking for that. For example 'How to boil an egg' gets over eight-hundred-thousand searches a month on Google! Share your thoughts, ideas, techniques, work, creations and adventures.
DON'T pick a niche purely because it's popular and you are chasing the cash! Trust me there is a market for everyone. Often the untapped, unusual specific topics will generate a more loyal and rewarding fan base, than trying to compete with the big topics that are already swamped with experts.
If you are drawn to more than three topics, consider starting more than one blog. Combine topics that compliment each other together.
Picking Blog Post Topics
Once you have chosen the overall topics for your blog, you then need to choose what exactly you're going to write about in each post. This can be a real sticking point for many.
Give yourself a chance. Take some time out away from the keyboard and brainstorm some ideas with good old fashioned pen and paper. Write your niche at the top of the page and underneath list anything and everything you can think of that could come under that niche. This step is about quantity not quality so don't limit yourself and give yourself room to play with ideas.
Next consider where you are at the moment. What has been happening in your world that could work with the ideas you brainstormed earlier? If it's something relevant to you now, it will be fresh and easier to draw from your own wisdom and experiences.
As your readers respond to you, you will get to know what they are looking for and can base future posts on their comments and questions. Whatever you are writing about, always keep in mind what you want to give to your readers and what you want to get out of blogging~ I find pinning these reasons up next to my PC, keeps me focused and stops me going off on a tangent.
I'd love to hear how you get on and what topics you choose, so please do share below!