ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

Creating Backlink in a Post-Penguin World and remaining Unaffected from Future Similar Updates

Updated on March 9, 2013
Creating backlinks!
Creating backlinks! | Source

Creating backlinks in the current SEO scenario

Backlinks has always formed the core of SEO. Google used backlinks to establish the popularity of a website based on its PageRank system, and it interpreted it as a vote from a page in a website for another page in another website. Thus, websites having a considerable number of backlinks had a better PageRank. But, the PageRank system was largely exploited by search engine optimizers and this led to linkspam.

Google has since outdated its previous ways of ranking websites and has introduced 'intelligence' into its ranking algorithm. Google Panda which was released in the February of 2011 changed the way the search engine results ranking happened. The Google Panda used artificial intelligence to determine the quality of a website and determined if it was a high quality one or a low quality one, similar to how a human tester would have categorized the same website. Based on the new search engine ranking algorithm's findings numerous low quality websites who until then topped search engine rankings found themselves pushed far below in terms of search engine ranking. Google Penguin was an update to Panda and it was released on the 24th of April, 2012. Considerable changes to search engine rankings were noticed during Penguin's release too. These updates to Google's search engine algorithms was Google's way of issuing a penalty to people who had 'over-optimized' their websites.

Safe ways to creating backlinks in a post-Penguin world

Use of Article Marketing Websites

Google expects you to produce 'good content', and there is no better way to create good content than by creating articles relating to your niche, and submitting them on article marketing websites like ezine, articlesbase, goarticles, and so forth. These websites expect article authors to stick to certain guidelines while creating content, and the submitted articles are strictly evaluated by the website's editors to ensure that the article adheres to the guidelines set by the respective article marketing websites. The advantage of submitting your articles to such websites is that articles go through a rigorous scrutiny, and thus you can be assured that if an article has been approved for online publication, then the article is indeed 'good', non-repetitive, non-promotional, in accordance with category, and has some substance in it. While the article is your way of providing good content, the 'author box' that the article marketing website provides the author, is the place where information about your website, etc can be published.

Thus, article marketing websites are the safest of ways that helps you with creating backlinks to your websites.

Creating backlinks to your website through Guest Blogging

Guest blogging is an easy way to create backlinks to your website that are safe from Google updates. Guest blogging is similar to submitting articles to article marketing websites, but it is dissimilar to the extent that rather than submit the article for editors to review, in guest blogging, it is the owner of the blog who would review the submitted post. In the normal sense, guest blogging gives you the ability of gaining at least two backlinks to your website per guest blog post. Like in the case of article marketing website, here too the blog owner should approve of your submitted guest blog post, for the backlinks to become active. Hence, you should spend considerable amount of time in creating good content that the blog owner would be pleased to post in his or her blog, thus giving you your required backlinks. Certain guest blogs will have provisions that allows you to submit your posts for review, and in some cases you will have to submit your posts directly to the blog owner through email. It is up to you to ensure that the blog, and the contents of your post are in lines with your niche.


Creating backlinks by writing eBooks

eBooks too requires of you to create content which is useful to readers. The eBooks you create can then be submitted to websites that deals with document submissions like docstoc, or pdfcast, and so forth. You could mention your website URL within the eBook, and this is bound to be picked up by Google. In certain cases, websites like docstoc has provisioned an author bio, where details about your website, and promotional content about yourself, and your business could be mentioned. Thus, eBooks too is a way of providing good content that a reader can benefit from, and in return you could benefit from backlinks to your website.

These are some white hat ways that you could utilize to generate backlinks to your website. Further, you could pick the links of your approved postings from the various websites, whether article submission, guest blog posting, or eBook submission, and post them on social networking websites like Facebook, Twitters, etc. The popularity that these posts gain on these social networking websites will in turn bring value to your website, and also traffic. Social networking websites too are a means of creating backlinks to your website, the white hat way.

Comments

    0 of 8192 characters used
    Post Comment

    No comments yet.

    working

    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, hubpages.com uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at: https://hubpages.com/privacy-policy#gdpr

    Show Details
    Necessary
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the googleapis.com or gstatic.com domains, for performance and efficiency reasons. (Privacy Policy)
    Features
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Marketing
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Statistics
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)