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Creating video for a song

Updated on July 16, 2011

Video for the song "Cheap Brand"

Creating a music video

This hub serves the share the experience I had in creating this video for a friend. I will highlight several key points that I found to be of interest during the process.

Interpreting the Song

Getting a proper feel in my view of what the song portrayed was no easy task. Given an open creative field with no script or storyboard, it was difficult to come up with a concept that the artist/singer might have had in mind. The creative process then had to entail research into other videos that fitted the song genre.


The result of this research was that, videos of this nature usually use a lot of text and graphics, which are usually run of the mill. I tried to go on a different route and incorporate graphics but with limited a colour scheme. The idea of using text was totally thrown out of the window as it had been over used in my opinion.

Synchronisation of the beat and the images looked like an essential aspect for a high-energy song so I incorporated that aspect into the video. This I must say is not an easy task as it can take hours to do. A warning to all young video editors is, be careful how you quote for doing such a video as it may take a lot of time to do a 3-minute product.

Sourcing Footage

This is another time consuming aspect of creating the video. I had to search through my hard drive for suitable footage. Fortunately I had sufficient footage that could fit the bill. The normal scenario would have been that I would have had to go out and shoot video for this. This is a very important aspect to consider if you are going to produce a music video for someone. It is better to ask them to provide the footage or pay you separately for shooting the footage. Also demand a storyboard so that you have a clear vision of what the client would like to have in their song's video. I have a hub on storyboards here if you are not familiar with them.

Final Verdict

It is important to note that if the client has not given you a storyboard or some kind of guiding notes, you are free to make the final verdict on the video in regards to completion. Before starting the editing job, be sure to let the client know that any changes they may ask for will be charged an extra fee over and above the agreed initial fee. Give your hourly rate and make sure you agree on this factor. This is because changes take time to do and also add to disc space usage, as you will be creating more video footage. This can take up a lot of hard drive space.


When working on a 3-minute video, I would recommend no less than 3 hours studio time. This would be the base charge. The leave the rest of the time open to addition as you goes along. Make this clear to your client before you start.

Happy editing!


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    • Alladream74 profile imageAUTHOR

      Victor Mavedzenge 

      7 years ago from Oakland, California

      No worries! Always happy to help

    • Debby Bruck profile image

      Debby Bruck 

      7 years ago

      AllaDream ~ That is awesome tip or "Dirty Little Secret" that I shall give a try on next video project. Shall think of you if I am in need of help. Many thanks. Debby

    • Alladream74 profile imageAUTHOR

      Victor Mavedzenge 

      7 years ago from Oakland, California

      @Debby. I use mostly Adobe Premiere and there it is an easier and more customizable task to do than in iMovie. With iMovie you have to go into your preferences and check "Show advanced Tools" to make sure it has a tick on it. Then next time you drag a video clip from events onto one in the project window,it will give you various choices and the one you want is "Picture in Picture" After that you move the clip to where you want it and click done.

      BTW- £ minutes of Video that needs adjustments and fine cuts could come from 5mins-45 minutes of footage, so it is relative really.It is editing including ,colour correction,clipping,sound editing and so on that can take time.I hope you find this helpful. Let me know if there is anything I can help with.

      @smcopywrite-Thanks for passing through.I hope you get going on video now,there are many benefits to learning how to work on it, including doing editing for other people.

      Kind regards

    • smcopywrite profile image


      7 years ago from all over the web

      ive been interested in trying this for some time now. thank you for all of the great points

    • Debby Bruck profile image

      Debby Bruck 

      7 years ago

      Hello AllADream ~ I read this hub with interest as I also produce some videos, audios and graphics. I would like to learn some new techniques. Are you using Mac - iMovie and Photoshop?

      I would like to know how to overlay some videos over video captures with percentage screens - or is this only available in other applications?

      Thanks for being so honest to tell that 3 MINUTES of video takes 3 HOURS of time. WOW! so true! Best, Debby


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