Creating video for a song
Video for the song "Cheap Brand"
Creating a music video
This hub serves the share the experience I had in creating this video for a friend. I will highlight several key points that I found to be of interest during the process.
Getting a proper feel in my view of what the song portrayed was no easy task. Given an open creative field with no script or storyboard, it was difficult to come up with a concept that the artist/singer might have had in mind. The creative process then had to entail research into other videos that fitted the song genre.
The result of this research was that, videos of this nature usually use a lot of text and graphics, which are usually run of the mill. I tried to go on a different route and incorporate graphics but with limited a colour scheme. The idea of using text was totally thrown out of the window as it had been over used in my opinion.
Synchronisation of the beat and the images looked like an essential aspect for a high-energy song so I incorporated that aspect into the video. This I must say is not an easy task as it can take hours to do. A warning to all young video editors is, be careful how you quote for doing such a video as it may take a lot of time to do a 3-minute product.
This is another time consuming aspect of creating the video. I had to search through my hard drive for suitable footage. Fortunately I had sufficient footage that could fit the bill. The normal scenario would have been that I would have had to go out and shoot video for this. This is a very important aspect to consider if you are going to produce a music video for someone. It is better to ask them to provide the footage or pay you separately for shooting the footage. Also demand a storyboard so that you have a clear vision of what the client would like to have in their song's video. I have a hub on storyboards here if you are not familiar with them.
It is important to note that if the client has not given you a storyboard or some kind of guiding notes, you are free to make the final verdict on the video in regards to completion. Before starting the editing job, be sure to let the client know that any changes they may ask for will be charged an extra fee over and above the agreed initial fee. Give your hourly rate and make sure you agree on this factor. This is because changes take time to do and also add to disc space usage, as you will be creating more video footage. This can take up a lot of hard drive space.
When working on a 3-minute video, I would recommend no less than 3 hours studio time. This would be the base charge. The leave the rest of the time open to addition as you goes along. Make this clear to your client before you start.