DISH Network Moves ESPN Classic channel from Top 200 to the Multi-Sports Pack
DISH Network moved ESPN Classic from the America's Top 200 to the Multi-Sports Pack
On March 20, 2010, in the early morning, DISH Network moved a popular cult classic TV channel, ESPN Classic, to their Multi-Sports Pack. ESPN Classic used to be in the America's Top 200 channel package (formerly known as the Classic Silver 200). The road is split right down the middle; some are upset by this unannounced change to their channel line-up, others don't really care.The untold story is; Where DISH stands in all of this?
Quite frankly, the decision was not really DISH's to make, but a carefully planned move by ESPN themselves!
Do you actively watch ESPN Classic?
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ESPN required DISH, Directv, and Comcast to reposition ESPN Classic into different packages
In a deliberate move by ESPN to reposition some of their channels, ESPN Classic fans may find themselves at a disadvantage. ESPN is specifically trying to increase its viewership on a channel called ESPNU, or ESPN University (clearly focused on delivering college sports content). In a deal with DISH, Directv, and Comcast, ESPN has specifically requested they make ESPNU available to more customers in exchange for moving ESPN Classic to a more exclusive, or premium subscription package.
That is exactly what happened.
DISH Network moved ESPNU to the America's Top 120 (formerly known as the Classic Bronze 100) in late 2009. Several months later, it followed this move by repositioning the ESPN Classic channel in their premium sports add-on package, called The Multi-Sports Pack, which is priced a la carte at $5.99 per month. So, customers with the Multi-Sports pack, added to one of their America's Top, or Classic programming package, will not notice a change at all. But, customers who thought they were sitting pretty with the America's Top 200 will have to upgrade to watch ESPN Classic.
Directv and Comcast have both repositioned ESPN Classic into their own respective Sports Packages.
Learn about the Multi-Sports Pack, ESPN Classic, and us, a DISH Network retailer
The Multi-Sports pack, currently offered by DISH Network to customers for $5.99 per month, now contains the recently repositioned channel, ESPN Classic, as well as a host of regional sports networks (RSNs) and the super-popular NFL RedZone channel.
ESPN Classic is a 24-hour, all-sports network devoted to telecasting the greatest games, stories, heroes and memories in the history of sports. ESPN Classic presents programming from the NFL, NBA, MLB, NHL, NASCAR, boxing (including the ESPN Big Fights Library), tennis, golf, college football and basketball, Olympics and others. ESPN Classic is a wholly owned subsidiary of ESPN, The Worldwide Leader in Sports.
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DISH Network gets upset, and sues ESPN
Some time last year, 2009, DISH Network filed a lawsuit against ESPN claiming it had violated their agreement, and offered competitors Directv and Comcast "More favorable terms" in regards to their ESPN channels. DISH is claiming in excess of $1 Million dollars in damages, with the final amount to be determined in court. I'll update this article when the results from that clash are announced. My bet? They'll rule in favor of DISH Network.
If you're a DISH customer, and you lost ESPN Classic, what can you do?
Simple. Call DISH Network and upgrade your account to include the Multi-Sports pack for $5.99 per month. Even customers with the America's Everything Pack will now be required to subscribe to the Multi-Sports pack. Anyone with the America's Top 120, 200, or 250 (Formerly known as the Classic Bronze 100, Silver 200, or Gold 250) who is without the Multi-Sports pack will not be receiving the ESPN Classic programming TV channel.
Be assured, this is not some underhanded move by DISH Network to scam some upgrades out of their customers. Quite the contrary. DISH is responding to a contractual obligation issued by ESPN. DISH consistently strives to earn excellent marks in customer satisfaction, and they do so. Frequently DISH scores considerably higher than some of their fiercest competitors, like Directv, Verizon, Comcast, and others.
Thanks, and stay tuned for more DISH Network Talk!
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