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DNS Europe backs OpenStack for market leader by 2020

Updated on June 13, 2014

The “future of the Cloud” is perhaps one of the most unpredictable questions that has ever faced the world of IT.

The modern era of “Cloud Computing” has now been with us for 6 years (since Amazon launched AWS back in 2008) and since then, the most significant ‘existential’ questions that vendors and customers have been competing over are:

“Public or Private Cloud?”
“Proprietary or Open Source?”
“Migrate to, or re-architect for, the Cloud?”

DNS Europe have spent the last 6 years working with customers to help them achieve either agility, cost-savings, scalability (or all of the above), and our experience has shown us that there are no black & white answers to these questions. Every organisation has its own drivers, internal criteria, service-specific goals and unique business model that they want to translate into an infrastructure model that works for them. There is no “one size fits all” solution, almost every case is unique and in almost every case, the requirements will continue to evolve rapidly, if IT is going to continue to meet the business needs.

The question then of which technology to adopt is more complex than it has ever been.

The key problem, as we see it, is that no one single vendor will be able to keep pace with the rate of change, the pace of evolution, that is necessary to continue to satisfy customer demands as they emerge, increasingly more rapidly. We are seeing an unprecedented increase in the number of partnerships, acquisitions, mergers and intellectual property sharing amongst technology vendors as they struggle to adapt quickly.

Whilst this approach has so far led to some very interesting and capable technologies emerging as current market leaders, we believe that without a philosophy of openness and sharing (both in standards and code), the vision of the Cloud as a ubiquitous utility service, just like electricity or water, will never be fully realised.

Having monitored the evolution of OpenStack since its emergence in 2010 as an open source IaaS management project, initiated by NASA and Rackspace, DNS Europe have now adopted OpenStack as a our technology-of-choice for cloud deployments. We believe OpenStack has now reached a level of maturity and critical mass of contributors and users such that its future as the leading open standards based cloud infrastructure toolkit is assured.


OpenStack’s flexibility and pluggable API-based architecture allows DNS Europe to adapt the technology to almost any customer use case, be it public or private cloud, fully open source or as a hybrid integration with other proprietary services and platforms. As evidence of the wider industry’s commitment to OpenStack as a common open-source and open standards based system, code contributors include Ubuntu, HP, IBM, Red Hat, SUSE, Cisco, Dell, Intel, Juniper, NetApp, VMware, Yahoo! amongst many, many others.

DNS Europe is now working with both native OpenStack as well as Mirantis OpenStack, an open, flexible, hardened and commercially supported OpenStack distribution. Mirantis is one of the top 5 contributors to the upstream OpenStack code base with over 400 open source infrastructure experts with clients including Cisco, PayPal & at&t.

Our (perhaps overly bold) prediction is that while other proprietary platforms and services trade market share, OpenStack, as it continues to develop and mature steadily will emerge as the new market share leader by 2020. Not necessarily because it's a better technology, although it may prove to be, but more likely because of its open philosophy, without which, the dream of a ubiquitous cloud utility is nothing more than pie in the sky.


To open a discussion with DNS Europe about how OpenStack may fit within your organisation, please email us at


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