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Digital Marketing New Pilar of Marketing Mix

Updated on February 27, 2015
Digital Marketing
Digital Marketing | Source

The marketing mix refers to the set of actions, or tactics, that a company uses to promote its brand or product in the market. Marketing mix stands on four pillars called 4Ps known as Price, Place, Product and Promotion

Let’s go one by one these 4Ps

Price: This aspect deals with deciding the price of the product after analyzing the prices of competitors, demand of the product in thea market.

Place: This mean as approach, distribution, or intermediary. It is the process through which goods/ services are moved from the manufacturer/ service provider to the user or consumer.

Product: It stands for what product/services client wishes to have, What is their need? And how can we impress a customer?

Promotion: Promotion means group of activities marketers do to inform customers about their products/services and to encourage potential customers to buy these products.Promotion include traditional and modern methods. We all know traditional method, but my purpose is to share some modern way of marketing known as “ Digital marketing or online marketing”

What is online marketing?

Online Marketing gives you a bigger platform for stigmatize and promote your products at a national and international level. Like conventional marketing, online marketing also needs a complete analysis of market selection, potential customer and business strategy planning to run a successful marketing campaign.

Benefits of online Marketing:

Pocket friendly: Its highly pocket friendly by running online campaign one can cover mass in much lesser price in comparison to traditional marketing

Easily measurable: It’s easy to measure online marketing which helps in calculating the result or even changing the strategy.

Great exposure: It gives much bigger audience for our product. People using the internet all over the world can view our products and services.

Increase brand advocacy: If you are doing properly planned Online marketing than it will defiantly boost your brand advocacy and loyalty. Internet marketing plays big role in changing view of the clients for a product.

Equality: Success of online marketing completely depends upon your perfect planning there is no favoritism for bigger brands . Search engine keeps same policy for brands.

It is the best medium of making your services or products viral by use of social media platforms like Facebook, twitter, instagram and youtube.


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